When content marries with mobile, mobile will truly excel. 

At the moment, content is universal. You do some research, get the lightbulb moment and then write an article. You publish this to the web and, hey presto, it’s available on desktop, tablet and smartphone.

The content itself will soon be responsive though. Text will actually change depending upon the device. Content will adjust automatically just as a responsive website would adjust to the device it is being displayed on. 

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Articles will be much shorter and concise on small mobile screens, with more bullet points. On desktop, the full version will be available.

Content needs to be responsive in order to serve users better.

Some apps have already gained popularity in this sphere. Yahoo! bought Summly which is kind of an app version of responsive content marketing. 

Duplicated content

With all these versions of responsive content how will search engines deal with duplicate content issues? Well, the answer lies in Google’s latest developments – artificial intelligence (AI) and. 

Google will soon be able to discover strong entity connections between content and keywords. As content is published it will note the devices too. Engines will know BlueHost优惠码 that content is from one domain and it has various versions for each device, just like a responsive web site. It will then plug this information into its 3D index, which .

Why would search engines invest in responsive content?

Publishers and technology companies have united to form faster loading mobile webpages in a project called . This is a step in the right direction for mobile. Our attention span is much shorter on mobile because of the busy environment we are often in when we are holding the device. Responsive content marketing aids this.

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Responsive content marketing will truly segment and personalise the mobile journey to create an even more comfortable experience.

Google has recently got clever with mobile by adding Tap Now to Google Now. Google Now is based on picking up on searches on multiple devices. 

The next addition of Tap Now would be to add a responsive content layer so we can, at the hit of a button, pick up on content on the device of our choice and to enable content to be efficiently rendered on that device for the greatest possible user experience. 

With Google’s clear support for mobile, it is only natural that this mining of content will merge with mobile: ‘responsive content marketing.’

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About Rusty McMillen

Nationally recognized SMB Sales & Reputation Marketing Expert, creator of B.A.R.S. CEO of virtualfocusedmarketing.com onstraints which includes services from Website Design and Developement, SEO, SEM, SMM, Press Releases, Webinars and Reputation Marketing, to just mention a few of the included services. We also believe that success depends on an Experienced and Proven Leadership Team that truly understands and embraces the nuances of your Small Business environment, brand, products, customers, goals, and, most importantly, your vision of success. Small and Medium sized business owners typically spend 95% of their time "IN" their business, rather than "ON" their business. We solve this. Our B.A.R.S.program allows the business owner to be able to monitor everything pertaining to their online presence through proprietary systems and years of experience and expertise in multiple disciplines, allowing owners to see a global view of their marketing and online presence in order to make intelligent, well informed and decisive business decisions that dramatically effect their ROI and bottom line.