Package Name 
500


PPC
1000


PPC
2000


PPC
Recommended Minimum Duration 6 Months6 Months6 Months
Month 1 Services
Ad Spend Bracket
Monthly AdWords Budget Range0-$500$500 - $1000$1000 - $2000
Account Setup and Research
Website and/or Landing Page AnalysisYesYesYes
Competitive AnalysisYesYesYes
Account SetupYesYesYes
AdWords Tracking Code SetupYesYesYes
Campaign Management
Keyword Research300500750
Number of keywords per Ad-group
203040
Search NetworkYesYesYes
Display NetworkNoNoYes
Ad groups creation5 ad-groups10 ad-groups15 ad-groups
Ad-copy creation2 ads per ad-group3 ads per ad-group4 ads per ad-group
A/B Ad copy split-testingNoYesYes
Geo-targetingYesYesYes
Ad schedulingNoYesYes
Adwords Campaign Experiments (ACE Test)NoYesYes
Keyword Matching OptionsYesYesYes
Budget ManagementYesYesYes
Keyword Bid ManagementNoYesYes
Negative Keyword ResearchNoYesYes
Campaign Monitoring and Analysis
Enterprise Level PPC Management PlatformYesYesYes
Conversion TrackingYesYesYes
Traffic Statistics AnalysisYesYesYes
Search Query Report AnalysisNoYesYes
Click Fraud Analysis & SupportNoNoYes
ROI ManagementNoYesYes
Google Analytics
Account SetupYesYesYes
Google Analytics Tracking Code SetupYesYesYes
Analysis & MonitoringNoYesYes
Reporting
Enterprise Level Weekly or Monthly ReportsYesYesYes
ROI AnalysisYesYesYes
Month 2 & Ongoing Monthly Services
Campaign Management
A/B Ad copy split-testingNoYesYes
Geo-targetingYesYesYes
Ad schedulingNoYesYes
Adwords Campaign Experiments (ACE Test)NoNoYes
Keyword Matching OptionsYesYesYes
Budget ManagementYesYesYes
Keyword Bid ManagementNoYesYes
Negative Keyword ResearchNoYesYes
Campaign Monitoring and Analysis
Enterprise Level PPC Management PlatformYesYesYes
Conversion TrackingYesYesYes
Traffic Statistics AnalysisYesYesYes
Search Query Report AnalysisNoYesYes
Click Fraud Analysis & SupportNoNoYes
ROI ManagementNoYesYes
Analytics MonitoringNoYesYes
Reporting
Enterprise Level Weekly or Monthly ReportsYesYesYes
ROI AnalysisYesYesYes
Additional PPC Services
OTHER PPC OPTIONS
Microsoft AdCenter Same Management Cost as Adwords
Same Management Cost as Adwords
Yahoo Search MarketingSame Management Cost as AdwordsSame Management Cost as Adwords
Facebook AdsSame Management Cost as AdwordsSame Management Cost as Adwords
AdWords RemarketingCustom QuoteCustom Quote