Is Content Curation Right for Your Company Website?
The simple answer is yes. Content curation has the ability to move your website up through the search engines quite fast because the sites your curating from have lots of good backlinks (if you research the sites you are curating from to make sure the content and links are quality) and information that Google loves. Now it does not take the place of you putting original content on your business site, but what it does do is give you a steady stream of quality information within your niche on one website thus keeping the reader on the site a little longer.
It also has the potential to make your site an authority site and that will also help your search engine rankings and increase your traffic to your site. One thing I would like to put out is that it may look easy enough to do, you can make mistakes and your site can take a Google smack. If you plan to use it learn as much about it as you can first. If you don't have the time hire an SEO professional who uses it or if your company has a web optimization team have them look into it and make sure it will work for you. Below are some curated articles about content creation so you can learn a little more about it and can make the right decision concerning it's usefulness for your company.