A corporate  is chock full of compelling, relevant and searchable information about a company – from product descriptions to location pages to blog posts. Many times companies place an emphasis on their Google search results rankings but tend to overlook the importance of internal search capabilities within their own websites. The ability to internally search a company’s website offers a better overall user experience, key insights on content and feedback on optimal site organization.

How easily can visitors find information on your website? As a website grows larger with more resources, content and blog posts, it becomes harder for visitors to find the content most relevant to them. For example, a financial brokerage firm can post a large amount of content in the form of resource articles, eBooks, white papers and blog posts on different aspects of the financial industry. How can customers find the specific topic or resource article they are looking for without scrolling through an entire library of content? The answer is simple. Customers can effortlessly find content on your site using a customizable internal search tool.

Benefits of Internal Website Search

When a prospective customer is searching within your website, their intent is different than when they conduct an external Google search. Because they are spending time on your site they are further along their buyer’s journey and offer you clues into what specific product or service they are interested in. Internal website search offers both navigational and informational benefits:

  • Navigational: Internal website search allows the visitor to immediately go to a particular page they have in mind. It puts the potential customer where they want to be on your website as they look for a specific service, product or contact and support information. Prospective customers are also more apt to use an internal site search to help them find solutions to their business problems.
  • Informational: By analyzing how and what visitors are searching for via your internal search tool, you can determine what new content you can offer, update your keyword strategies for organic search or even alter your site structure to present the most searched on topics first. Further, if existing customers are looking for specific information that you don’t yet have available, you can create new site pages, blogs, eBooks and case studies that are targeted to them. Utilizing search analytics will also help pinpoint website navigational or site structure issues. By correcting these issues, customers can get to the content they need most, including key transactional pages like forms and contact pages.

Internal Search Leaders

We’re often asked to recommend the best internal search tools. Typically, we recommed either Google Custom Search or Swiftype.

Google Custom Search

The most common internal search tool is Google Custom Search. This is a search bar that can be added to a company’s website to help visitors find information without navigating through the entire website. It is based on Google’s core search technology and serves up the most relevant search query results within your website. The search bar can be customized to the design of the website. You can also configure a variety of other options like multilingual search or image search with the Google search bar. Searches through Google Custom Search are also trackable with Google Analytics.


Google Custom Search also lets you define how your results are presented. Most major website development platforms like WordPress or Hubspot have plug-ins and instructions on how to install internal search tools on their websites. Google also offers help to website developers through their custom search tutorial. There are step-by-step instructions to put the code onto the site and on how to enhance and track search results.


Swiftype is another internal search tool that lets you enhance a user’s internal search experience by allowing you to filter search results by content type, date, author, pricing, and even synonyms. Swiftype’s technology will auto complete queries to provide content suggestions. You can even customize search results based on real-time queries. Alpari If visitors are searching for a specific financial tip via internal search, a content suggestion can be moved higher in the search results. An example of this would be the ACM Gold blog. We redesigned the ACM Gold website on the Hubspot platform and included Swiftype so customers can easily find business facts and financial and trading information.

Internal Search Best Practices

Internal search functionality will add value to your website and make it easier for your customers to find information they want exactly when they need it. Here are some best practices to consider when adding internal search:

  • The search bar is usually found at the top of a website page or close to the the navigational bar or on a side bar for blogs.
  • The search bar should be noticeable and contain a call to action button. The buttons should use terms like “Go”, “Find” or “Search Now.”
  • The internal search tool should be set up to search the entire website including interior pages, blog posts, landing pages and forms. You never can be sure what type of information will encourage a prospect to call you or convert to a lead.
  • On the internal search results page, bold the search query keywords so the user can easily identify those keywords in the content of your website. Swiftype, for example, allows autocomplete in the search results to offer more suggestions for content within your website.

Enhance Your Website with an Internal Search Engine

Consider adding an internal search tool to your website during your website redesign. A website can house a huge amount of information and internal search tools make it easy for your prospects, leads and existing customers to find what they are looking for and result in higher conversion rates and more satisfied website visitors.

for more information.



 is vocabulary that even children in elementary school might be able to explain nowadays. This is because Internet technology has taken over the world and this is one of the most lucrative businesses today. People are starting Web design companies all over the world, and even with all the competition, they are not lacking clients because there is always a new client who wants to launch a website. The quality of services that you will get when you hire a website design company is heavily dependent on the company that you choose to work with.

Selecting a Web design agency is not an easy task owing to the fact that there are so many to choose from. You will be totally spoilt for choice when it comes to picking one to work with. Secondly, some of these companies will charge you an arm and leg for the services that they provide. However, that should not worry you because this article will guide you on the steps that you should take when you are hiring a Web design service provider. There are some website designers who are great in designing certain types of websites but not some other types. This is where you should start.


There are people who want a fashion blog while others want to create online auction businesses. Websites vary in their design because of their nature. There is not a single day that a fashion blog will resemble a finance blog. Mixing up the design scheme is one of the best ways to make sure that your site fails. Your audience will be confused and have a hard time using your site even if all the buttons are right there. Users won’t be able to accomplish their goals if the website design is not fitting of its industry and the services offered.


What is it that you would like to achieve with your site or the Internet marketing activities that you engage in? Different types of sites have different targets to be achieved. Take, for instance, an e-commerce website. The focus of such a site is going to be conversion of sales, return on investment and growth and maintenance of a customer base. This is different from when you are launching a company and you have created a website for it. In such a case, the target will be to provide information concerning the services and/or products. Having a clear focus is very important.


This is the first thing that many people consider, and why not? With Web design services being ridiculously costly, it is important to create the budget that you will use for the project. One reason many small businesses end up spending more than they ought to spend on Web design is because of failing to budget.

It is not only about budgeting but rather the need for you to understand the difference between cost and value. You might spend a lot of money and get poor quality, which is just another way of saying that you will get no value for your money. The best way to make sure that you get value for your money is to consult with several companies concerning the value that they deliver and how that fits into the amount of money you are willing to spend (or can spend).


You are probably wondering why this was not the first step. This is the fourth simply because it is made easier by the first three. When you know what you are looking for and you have a budget, then you should have a grand time selecting the right company to work with. Always go for a company with a proven track record. If it is a new company, you can ask to see samples of the work that they will do for you. Choosing the right company will make it possible for you to fulfill the first three steps.


Hiring a Web design agency is not similar to placing an order for curtains to be made for your home. You need to keep the communication lines open at all times. The first thing to do is to ask as many questions before the project starts and then tell the designer what it is that you are looking for. Once this is IronFX done, the designer is supposed to get in touch with you every once in a while to notify you of the progress of the work you have given him. If there are modifications that they would like to make or alterations to the original plan that need to be carried out then it will be easier to do that when communication is open.


This will come in somewhere in the first steps as well as while you are planning your website building project. A majority of sites fail to perform well simply because they do not have the content that many people are looking for. Take, for instance, someone who visits a site looking primarily for the contacts page but then it is lacking. They will definitely not be coming back to that site.

When you select a company that places value on art rather than content of your site’s design then you should know that you are working with the wrong people. It is hard to hide an ornament behind decoration. This is just like manicuring a hen’s nails, completely pointless.


Once the site is up and running, you will need to maintain it at its best. Maintenance of your investment is important to ensure that you get that return you are looking for from it. A good web design agency is going to be of great help in this step assisting you with things like analytic reporting and even publishing of content.


Hiring a website design agency is not such a simple job. There are several of them providing these services but the best will definitely be that one that helps you to meet your goals. There is something that you have in mind concerning your site, make sure that you get to achieve it and the site’s design is the one that will help that happen.

Contact  for more information.


In  the homepage was once a valued, integral website asset – the gateway to a company’s brand and a driver of customer engagement. It was so important, there used to be employees whose sole job was to manage a brand’s homepage.

Then came search and social.

For the past 10 years, the way content gets discovered has evolved dramatically. The rise of Google, and then social media, has created entirely new paths for website visitors to find content without ever navigating to a brand’s homepage.

In 2014, leaked data from The New York Times showed a plunge in its homepage visitorsinstigating the now commonly accepted belief that this digital real estate has lost its value.

Based on internal customer data, just five percent of website visitors enter through the homepage. The other 95 percent are “side-door traffic” visitors, who land on a company’s website via search or social media postings that direct users to a specific page. As a result, marketers are rightfully focusing IronFX their efforts on those channels, but should be wary of ignoring the homepage for their Web or mobile experiences. In many ways, the homepage is like the preferred customer experience found at hotel chains. While those customers make up a small percentage of the overall audience, it’s an extremely valuable segment.

Here are three reasons not to ignore the homepage:


Entrance through the homepage is a sign of loyalty. Based on our data, while only five percent of visitors come through the homepage, they account for 50 percent of page views.

Visitors who enter from search and social only view an average of three and 1.8 pages respectively per session. On the other hand, visitors who enter from the homepage are more likely to view 10 to 30 pages per session. Longer engagement with a brand’s content leads to higher conversion rates, larger purchases and increased loyalty.

Brands are beginning to realize that the homepage offers an opportunity to improve engagement and convert occasional visitors to loyal users. The homepage can be easily personalized to provide visitors with content that will encourage more clickthroughs, based on their interests. First and third-party data can help develop visitors’ profiles and allow marketers to showcase targeted content.

For example, if a consumer is a devout hockey fan who is constantly following the NHL, the homepage of her favorite sports news website can serve her more hockey-related content. That one-to-one experience will keep her coming back for more, while also broadening the scope of content available to her.


Visitors who enter a brand’s website via social media or search are there for just one thing: that viral article their college friend shared on Facebook with a catchy title. Thirty seconds after perusing the article, the reader is gone.

When readers enter through the homepage, they may be looking for a number of articles pertaining to a particular topic. They have a wider scope of interests, which makes it easier for brands to showcase their content. While viral content shared on social media platforms is likely to be clicked because of compelling headlines, articles on the homepage are likely to be clicked because of their subject matter.

Publishers like ESPN are beginning to acknowledge the homepage as a largely untapped resource. Curated content featured on a homepage serves as an opportunity for businesses to provide readers with the most relevant articles, presented in a way that is tailored just for them.

Personalization should be elastic and adaptable, which is easier to deliver on the home page. For example, if a consumer is looking for a pair of running shoes, he may go directly to a specific brand’s website because he likes those shoes. While on the brand’s homepage, he sees relevant content from the blog, a video about new running shoes coming out in a month and a special promotion for returning visitors. Search can deliver a consumer to a brand’s site, but a compelling homepage can nurture an ongoing customer relationship.


Publishers are focused on three things when it comes to their websites: audience development, acquiring new users and existing user engagement.

Today, one of the most difficult challenges for publishers is getting one-time visitors, also known as “flybys,” to come back to the website for more after stumbling upon a viral article they found on Twitter. Whether or not side-door visitors end up on the homepage is a good indicator of how well search and social campaigns are performing.

Investing in the homepage is good business. It may not pull the traffic numbers brands are looking for, but its value can be measured in other, long-term benefits that search and social can’t produce. By personalizing a user’s homepage experience, brands can make an extraordinary impact on user engagement, driving longer sessions and developing loyalty among visitors.

Contact  for more information.


Let’s face it. If you have a website, chances are you’ve done some sort of audit to see how well it’s performing.

From speed to rankings, you’ve probably put your Website Design to the test at some point. However, a true website audit encompasses more than one type of audit. As a robust and essential part of your business, your website deserves a comprehensive audit that factors in all major key performance indicators of your online presence.

So what should a real website audit really look like? There are six major areas to a well-rounded website audit.


How well your website fares in organic searches is a major part of a website audit. Understanding the total traffic to your site, your rankings and keywords bringing traffic to your site is critical for making improvements not only from a strategy perspective but also finding opportunities. An audit of your online presence should give you a pretty good idea of drivers of traffic and total traffic expectations. This can help you plan for further growth.


Most organic and paid campaigns are usually run completely isolated from each other. That’s why a paid visibility audit is crucial to understanding if your ad spend is going to the right keywords. An audit of your website’s paid campaign provides insight into what keywords are generating visits and the cost for those visits.


Your website’s usability and functionality matter more today than ever before. On one hand, users are becoming Web savvy and demanding better performance from your website. On the other, search engines are taking this to heart and giving preference to websites that are technically sound. That includes a variety of technical elements including load speed, image optimization, content to code ratio and more. Reviewing the technical foundation of your website is doubled when you consider both a desktop and mobile experience.


Understanding the health of your backlink profile is an often forgotten part of a website audit. The quality and origin of links to your website are important for establishing your own website’s authority. No wonder Google has put so much emphasis on a website’s link profile as part of their ranking algorithm. It’s also no surprise that acquiring quality, authoritative backlinks has become more difficult over time. Understanding where your own links are coming from can truly give you a perspective of how authoritative your website is in the eyes of search engines.


Without having something to compare to, an audit is just a report. A comprehensive website audit should include a competitive audit that allows you to compare your website among competitors. A competitor audit may provide insight into online competitors of which you may not have been aware or a better view as to how well you compare among your competitors. Understanding how strong their organic presence is and how wide their paid campaigns can stretch can offer a better big picture view of your own website.film Beauty and the Beast 2017 streaming


Accurate business information is important for anyone. For local businesses that depend on foot traffic, accurate business information is vital. A wrong phone number, an old address or incorrect hours of operation can lead to a lost customer. A local audit provides a full view of existing local profiles giving you the opportunity to identify any problems that may be potentially turning customers away.

A website is an integral part of any business. Whether B2B or B2C, a website is an influential element in acquiring and retaining customers. A comprehensive website audit can ensure your website performs well in critical areas and help you drive your business forward.

Contact Virtual Focused Marketing for more information.

Via: http://www.websitemagazine.com/content/blogs/posts/archive/2016/04/22/6-key-areas-of-a-comprehensive-website-audit.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter



A mobile-friendly website from Virtual Focused Marketing is an essential for every marketer to develop a successful SEO strategy. There are more marketers optimizing their websites to be mobile-friendly as well, so what are you waiting for?

With more people using their mobiles to access the Internet these days, you are risking to lose visitors if you still don’t optimize your website for mobile. But before we get into the details, you can check how mobile-friendly your website is from this tool by Google Developers.Movie Fifty Shades Darker (2017)

If you get a good score, then well done! But if your website is not doing well, it means that it’s time for you to optimize your website for mobile and here are the reasons why you should do so:

1. The Increase Of Mobile Adoption Rate

The mobile adoption rate is increasing every year ever since Google included the websites that are optimized for mobile as “mobile-friendly” on the mobile search results. Whereas for the websites that are not mobile-friendly, it will affect your click-through rate (CTR) negatively because users tend to exit the sites when they found out that it’s not mobile-friendly.

If you didn’t know, Google is already using mobile-friendly websites as a ranking factor. So if your website isn’t ranking well on Google, you should really think about it. What problem can it be? Is it because it’s not mobile-friendly? Well, it could be.

Based on a report from comScore, mobile usage has outreached desktop usage for the first time in the mid of 2014, and it’s still increasing during 2015.


This has proven that you should start optimizing your website for mobile. You wouldn’t want to lose visitors, right?

To have a mobile-friendly website, you have to make sure that the font size and images used in your website wouldn’t be too small or else your visitors will have a hard time reading your content.

Remember, you have to keep the visitors happy when they stumble upon your website, even if it’s your mobile site.

2. Mobile Is Convenient To Everyone

As inbound marketers, we all know that it is extremely important to help our visitors to complete their tasks, whether it is reading an interesting article or checking on a store’s location.

Well, we don’t usually bring our laptop when we’re just going out for dinner, right? Our mobile is always with us. So whenever we’re looking for the best place to eat mac and cheese or the best steak in town, we will just search for it on our mobile. There is no need for us to turn on our laptops just to search for one thing.

Mobile is so convenient for us these days. Even when we want to read for some reviews or short articles, especially before we sleep, we can just read it on our mobile instead of turning on our laptop. Not only it is convenient, but I’d say that it saves a lot of time as well! At least, we don’t have to wait for our laptop to load.

If you still don’t believe that mobile usage is increasing, let’s take a look at this infographic about the mobile usage in 2015:


The statistics given are only for 2015. Can you imagine how much it has increased in 2016?

You can’t deny the fact that the average user engages with their mobile device for 200 times a day. And this is why you should have a mobile-friendly website. People are browsing on mobile more than on desktop.

3. Keep Up With The Industry

Many websites are already making their sites mobile-friendly, are you sure that you don’t want to keep up with them?


BuzzFeed has made a good move on optimizing their site for mobile as they know they have a lot of visitors using mobile.

If you noticed, most blog posts title are now starting with where, why, and how. This is because many users are searching using voice searches such as Siri, Google Now, andCortana. For example, when they use voice search, they don’t usually start by saying “SEO”. In fact, they will talk as if they’re talking to a friend, “what is SEO?”.

This is actually one of the best parts of having a mobile-friendly website because you can provide the users with what they want, even when they are asking questions like they’re communicating with a friend. In this way, they will feel satisfied because you can give them accurate information and they will definitely visit your site again.

Like I mentioned on the above, mobile is convenient, which explains why most people are searching for information using mobile rather than desktop. This has proven that mobile is taking over desktop and if you still don’t have a mobile-friendly website, you will be left out. However, it is still not too late now for you to optimize your website for mobile.

4. Improve Engagement And User Experience

Not only you have to keep up with the industry, but with a mobile-friendly website, you will get to increase the engagement with your visitors and their user experience.

Since it has proven that many people are using mobile searches, imagine if you have a mobile-friendly website. Your visitors will stay even longer on your site, which will help to improve their time on site.


If your mobile site is stated as mobile-friendly by Google Developers, then you will highly likely improve your user experience.

When your mobile site is easy to navigate, your bounce rate will reduce, and eventually, your visitors will spend more time on your site, which will increase the chances of them purchasing your products or services.

But if the visitors can’t browse and read your content on mobile, they will leave your site.Kissmetrics has shown that a 1 second delay in page response can results in a 7% reduction in conversions. Imagine how many sales you could have lost if you don’t have a mobile-friendly website.

Therefore, you have to keep your visitors happy when they are browsing on your mobile site. 

5. Mobile Shopping Is Taking Over

These days, online shoppers have quickly started to favor using their mobile devices when browsing and buying products online. Even now, we have apps like Etsy and Shopkick to make online shopping easier.


Some consumers prefer to do business with an online retailer if it has a mobile-friendly site because it makes things easier. Although desktop is widely used for the majority of online sales, but mobile is catching up right now.

Like what I mentioned earlier, mobile is really convenient for all of us. So when the users wanted to purchase something online, they can just install the apps or go directly to the website on their mobile and make a purchase from there instead of turning on their laptops.

Since users are spending more time on mobiles than desktop, there is really no reasons for you to not optimize your website for mobile.

Conclusion: Be Mobile Ready

As pointed out, if you want more conversions and sales for your business, it is a must to have a mobile-friendly website. In this year of 2016, having a mobile-friendly website will be extremely important compared to 2015 as Google is using mobile-friendly sites as a ranking factor. This means that if you do not have a mobile version of your site, you will be missing the Google ranking.

Click here for more info on being Mobile Ready

Via: http://seopressor.com/blog/why-mobile-friendly-website-is-important-for-seo/?utm_source=aweber_newsletter&utm_medium=email&utm_campaign=april_15_2016


There are two areas of focus within traditional search engine optimization: off-site and on-site. And they are very, very different.

In a general sense, off-site search engine optimization focuses on the actual marketing and promotion of a website. The tactics employed include getting a site discovered by an end-user by acquiring links/citations from portals and directories, as well as other websites (particularly those sites considered an authority in their niche).

While the tactics and techniques differ for on-site SEO, links are still what matter most and greatly influence a brand’s ability to place in a competitive position on the search result pages of popular engines for the keywords end-users plug in to find a website and its products, services or solutions.

The quantity of the links acquired, believe it or not, may ultimately rely on the quality of a brand’s website SEO. Would you be willing to link to a website that couldn’t be found with a simple Google search? Unlikely.

To ensure you create the best possible conditions when others are considering linking to you, it is necessary to evaluate the quality of the SEO experience by regularly auditing Web pages/websites to understand if particular elements or properties are positively/negatively influencing how search engines (or others considering a link to your digital property) evaluate a digital property.

When conducting an and analysis of a website, focus on four key areas that positively impact SEO performance:

1. Technical Issues

It’s no secret that search engines like fast and functional websites as it creates a better experience for the user. The means understanding load times, analyzing domain canonicalization factors if any exist, and studying XML sitemaps in order to create the optimal environment for crawling.

Read, “The Top 10 Technical SEO Problems Seen by SEO Pros Today”

2. Design/Development Issues

After technical barriers are identified, enterprises must look at the design and the user experience during an SEO audit. The focus should be on elements that may impact a search engine’s ability to crawl pages. This includes identifying broken links if any exist, ensuring conversion elements are crawlable, and confirming that navigation is clear and organized. Another area to pay attention to is the construction of elements such as header tags, which indicate to search engines the prominence of particular page elements.

Read, “Web Design for SEO”

3. Content Issues

There is still a group of search engine optimization professionals whose sole focus is the development of content. Behind the practice of link building, I believe content (and the quality and quantity of it) is the next most important factor in SEO success (it is, after 嘉盛 all, how many links are acquired). Search engines have become sophisticated aggregators, analyzers and providers of information, but they still rely greatly on websites to provide information, education and entertainment. Without content, visibility isn’t possible.

Read, “52 Content Marketing Tips for SEO”

4. Link Issues

The final step is to audit the quantity and quality of links that a website is including to external destinations (other websites). Essentially, who are you linking to? Believe it or not, it sends a strong signal to search engines about what an enterprise considers important and valuable for those visiting and using its website.

Read, “Identifying Overlooked SEO Prospects on Your Website”

SEO used to be a lot easier. There was once a time when search engines would reward any website that could show them a relevance signal. Today, it requires a whole lot more. It requires high performance off-site and on-site, from a technical and marketing perspective. Let these areas of focus guide you to greater search engine optimization success.

– See more at: 

Web design and development are necessary components of creating online success, and certainly aesthetic appearance plays a major role in how it all plays out.

But is design an art? The experts say no – and, further, they argue that conflating art and design is detrimental to success.


The biggest distinction between art and design is that art comes from something internal, and design comes from something external. In short, art is about creative expression, while design is created in response to a functional need.

While a site should look visually pleasing, its purpose is to perform a function. The designer needs someone to use what he or she creates; it cannot serve its purpose if there’s no one to use it. Certainly, art exists that is useful, but design creates something to be incorporated into our everyday lives.

This isn’t an insult to designers. Certainly, it’s possible to appreciate and respect design as you could a work of art. And, indeed, many designers are also artists. But the project of art is not to solve an everyday problem. In a nutshell, art is itself a project, while design is a product.

Kissmetrics sums it up this way: Pretty doesn’t count. When you look at a well-executed , “That looks nice” is less important than “That works well.”


If anything, the art world could learn a thing or two from designers – especially online. If current successes are anything to measure by, it takes an engineer and entrepreneurial approach to make a real splash to sell art and make it accessible to a wide audience. In a recent interview, Albert Scaglione, the founder and CEO of the world’s largest art dealer, Park West Gallery, explains how he came to the art world.

While he studied to be an engineer and spent the first portion of his post-graduate adulthood teaching, art kept pulling him back. His technical history is certainly a contributor to his success.


It’s not just about semantics; it’s about attitude. Design is a business-related venture, and it needs to be treated as such. The treatment of designers as artists undermines and undervalues the work they do. While this is an unfortunate and unwarranted reflection on art itself, it’s a problem for designers who produce a design – a product.

HubSpot points to one frustrating but common request designers receive from non-designer clients: “Could you send me a couple different versions of that?” This is like asking a nutritionist, after she recommends a nutrient-rich diet for better health, “Okay, but what else ya got?”


In short, while an artist can create a number of different works of art – sometimes within a very short timeframe – a designer’s creation is meant to solve a problem. Asking for a different “version” of the designer’s solution assumes that the designer hasn’t phentermine already invested careful, thoughtful work and ideas. It’s one thing if you’re unhappy with how the website functions, but if you’d like to see the entire thing redone “just because,” expect to pay the designer to build the design up from the ground all over again.

– See more at: 

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Flash Forward: The Future Is HTML5

After significant security failures, thirst for user resources and industry-wide pressure, 2016 will be the first year marketers will not have Flash to fall back on as a crutch. Thankfully, new technology is readily available to take its place. Watch Full Movie Online Streaming Online and Download

As an interactive element, Flash has been intertwined with the user experience since its inception. With Web design now more important than ever, marketers must turn to other tools to maximize how visitors interact with their Web elements. 


Steve Jobs built the case against Flash five years ago. In that time, the globe was gifted 12 different iPhone iterations with no sign of slowing down or using Flash at all. In fact, mobile supremacy has prompted industry-wide marketer response in the form of responsive design. 

According to comScore, total digital media usage has grown 49 percent with mobile apps contributing to 77 percent of time spent. Mobile browsers are also seeing a strong growth at 53 percent. Mobile devices overall account for 62 percent of all time spent with digital media. 

More companies are paying attention to these shifts in technology and user behavior and crafting strategies to stay visible. This has to be the year to ensure their Web elements are accessible to mobile audiences. The best approach is using standardized coding languages understood by all devices – namely, HTML5.


HTML5 ensures that all the important multimedia elements used in Flash are here to stay – without any cumbersome digital bloating. You can still embed interactive video, audio and other elements to grab a user’s attention and direct them to new content, but there’s another bonus that might not be immediately apparent — marketers now have more streamlined access to an important aspect to discovery in SEO. 

Flash websites were notoriously difficult to rank in Google due to their lack of searchable content. Websites built in HTML5 make it easier for search engines like Google to crawl its onsite copy with more transparent SEO. They allow elements like links, headers, image alt-tags, anchor text, meta titles and meta description tags to be optimized better without disrupting an engaging on-site experience for users.


It’s no secret that Flash increased the size of Web pages. In 2016, users don’t want to download any files in order to access a site just because it has Flash. 

Readers are time-conscious, especially when they discover your page with a clear intent to read, watch or buy. What’s more, people go to your website for information, not animation. Any extra time it takes to load your website is time they spend looking for alternatives rather than engaging with your content. 

Removing Flash serves as one more website optimization to keep readers engaged with your content faster and longer. Improved load times also lead to higher SEO rankings and user experience will get a much-needed boost. Keeping users on your page holds no value without well-written content that solves user needs and drives conversions.

Forward-thinking brands have already graduated to HTML5, but Flash still persists in 15.6 percent of the world’s top 1000 websites. The technology is here – 2016 needs to be the year to optimize your website content before you lose your visitor engagement to the competition.  Get more info at Virtual Focused Marketing on HTML 5.

– See more at: Flash Forward: The Future Is HTML5

5 Great Tips on SEO Friendly Web Design

As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly.

There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too!

1. It Needs to be Responsive

For small businesses, especially local ones, having great rankings in mobile search is incredibly important. Why? For starters, 50% of consumers who perform a local search on mobile devices visit a store within a day of their search. What’s even more exciting is that 78% of mobile searches for local business lead to offline purchases.

If you want to do well in mobile search results, you will want to have a mobile-friendly design. Responsive design is the easiest to aim for because it offers a similar user experience to desktop visitors, tablet visitors, and smart phone visitors.

responsive design is the easiest solution for mobile-friendly web design

With responsive design, you don’t have to create multiple pages for different screen sizes. Instead, you create your website pages as you would normally, and the responsive theme or template will make sure it reshapes itself to fit on any screen size.

As far as platform goes, you can choose to run your website with static HTML template files with responsive design or content management systems with responsive themes. WordPress is one of the most popular content management systems that allows you to create a static website, blog, e-commerce store, forum, or anything else you want to run.

WordPress has also been widely respected as the best platform for SEO, as noted by Google’s former representative Matt Cutts. Combined with a responsive theme and an SEO plugin like WordPress SEO by Yoast (which SEJ uses), it is a surefire winner for search.

2. The Important Parts Need to be in the Text

While search engines are able to crawl more types of media, text has always been the best option for search optimization. This is why everyone is talking about content marketing – you need written content for every page of your website.

Your goal should be to include text on every page of your website. Even a small amount of text, such as a 150-word product description, is better than none. If you post videos or audio, include a text-based transcription on the same page.

Also, don’t forget the text needed for each page’s SEO title (50 – 60 characters) and meta description (150 – 160 characters). Both of these elements should be unique and should include main keyword phrases the page is to be optimized for.

A common mistake many local businesses make on their website is including important information in images rather than text. Google Webmaster Guidelines specifically states to “Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.”

This tip is especially important for local businesses that put their address and phone number in header or footer images. Either take them out of the images or include a text version of them elsewhere on your website. In addition to being beneficial for search crawlers, it is helpful to visitors on mobile who want to click-through and call or copy and paste your address for directions.

And last, but not least, get some great text in your URLs. Make sure your website is set to show yourdomain.com/your-page-name-with-keywords versus yourdomain.com/p=?122. This helps boost the keyword optimization for your page and helps visitors know what content is going to be on the page when they see the link without additional reference.

3. You Must Optimize Your Images

When you do use images, you can optimize them with text for better search visibility. This not only allows you to further optimize your product page for a specific keyword phrase, but it gives your photo the chance to appear in Google image search results.

There are a few ways to optimize your images with text. First, you can rename your image’s filename to include specific keywords. For example, instead of uploading a picture on an air conditioning repair service page as IMAGE0001.jpg, change it to phoenix-air-conditioning-repair-services.jpg. This puts your page’s main keywords in the filename of the image.

Next, use all of the attributes HTML has to offer for inserting an image on the page. Continuing with the same example, you would have the following.

HTML attributes fro inserting images

In the above HTML code, you have alt text, which will be shown if the image cannot be loaded on the page or if the visitor is using a screen reader. The title text will be shown when someone hovers over the image.

Optionally, create a caption directly beneath your image that explains what it is. This should be one short phrase or sentence that shows how the image is relevant to the page, such as Bob’s AC & Heating offers affordable air conditioning repair services in Phoenix and surrounding areas.

4. You Need a Clear, Text-Based Navigation Structure

Another rule straight from Google Webmaster Guidelines is to ” Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.”

Think of your website’s organization and plan your link structure accordingly. Depending on the number of pages your website has, this could be as simple as creating a main navigation bar linking to the main five pages on your website. Or it could be as complicated as coming up with categories, subcategories, and the pages within each.

clear navigation structure

For user experience purposes, you should not go more than three levels deep with your links. Take Amazon, for instance. You already see top products when you click into a main category page, with the option to further limit the results by subcategories.

In other words, don’t be the website that makes visitors go from the home page to a category page, then a subcategory, and then another subcategory before getting to what they want.

In addition to clear navigation for your users, you should create simple text links in the footer of your website for the main pages on your website. This ensures that search crawlers (and visitors) can’t miss them.

text links in the footer of a website

5. Don’t Forget to Redirect

If you are redesigning a new version of your website, make sure you don’t lose any of your old pages. For example, you might have a page on your old website with the URL yourdomain.com/your-page, and the new page ended up with the URL of yourdomain.com/your-new-page.

Once you delete the old page, people who visit that page will receive a 404 error, telling them the page no longer exists. If the old page ranked well in search for a keyword, and search crawlers find the page no longer exists, the old page will ultimately be removed from search results. Hence, any referral or organic search traffic you were receiving to that page will be lost, unless you redirect the old page to the new one.

Use 301 redirects to tell search engines that the old page URL (yourdomain.com/your-page) is now the new page URL (yourdomain.com/your-new-page). This will ensure you keep the traffic and SEO value for your page. Any links to your old pages will count towards your new pages when you use 301 redirects, which will help you maintain the domain authority you have built through your SEO efforts.

If you use WordPress, you can use a simple plugin called Redirection to create these redirects within your WordPress dashboard. Otherwise, you may need to contact your web hosting company or web designer to have them create a .htaccess file on your web server. The format would look like this:

redirect 301 /your-page /your-new-page

To make sure you have redirected the pages you get traffic to from the old URL to the new one, set your website up on Google Search Console (formerly Google Webmaster Tools). It will tell you in the Crawl Errors report which links on your website result in a Not Found (404) error. These should be redirected to new links with similar content.

The same thing goes for updating the permalinks on your website. If you started with ugly permalinks (yourdomain.com/p=?122) and you want to update to keyword optimized ones (yourdomain.com/your-page-name-with-keywords), then you will need to redirect all of the old URLs to the new ones.

Another thing you can do as a backup for any links you may forget to redirect is a customized 404 page. WordPress users can use the 404page plugin to create a customized page that visitors to their website will go to if a page on their website is not found or redirected properly.

This page should apologize to visitors for the content they were looking for not being found, and then direct them to the top alternative pages on the website instead. For example, you could include links to your homepage, main product page, main service page, contact information page, about page, support page, or blog.

In Conclusion

As you can see, SEO friendly web design isn’t just about search engines. Making your website search engine friendly will also make it visitor friendly, from the design to the functionality. Be sure to look at the various ways you can update your small business website in order to make it friendly for everyone, search engines and visitors alike.


Image Credits

Featured Image: Rawpixel/Shutterstock.com
In-post Photo #1: MPFphotography/Shutterstock.com
In-post Photo #2: Bloomua/Shutterstock.com
All screenshots by Aleh Barysevich. Taken September 2015.

via SEO 101: 5 Things Small Business Owners Should Know About #SEO Friendly Web Design by @ab80