If you have a business, and you aren’t using videos to promote your business on social media, what are you waiting for?

You are missing out on a big thing, and if your competition is using video, you are going to lose business to them. Many people think that they have to spend a lot of money in order to have great social video content. While this may 铁汇 have been the case at one time, today, anyone can create awesome video content without having to spend much at all. Once you have your videos ready, it is time to share them on social media. Here are nine tips to get you started in .

1. BUILD MOMENTUM

The most important part of a social video campaign is the beginning. You need to build momentum right from the start, and keep people hooked. This takes time and energy, but it is worth it in the long run. Promote it to the hilt, and make sure that it gets shared over and over again.

2. USE SEO

The metadata and descriptions of your video content should include keywords that people are searching for. You want people to be able to find your videos easily, and this is one of the best ways to do it. Remember, even YouTube is a search engine. In fact, it is the second largest search engine, next to Google and benefits from being owned by Google to ensure sophisticated algorirthms.

3. USE EXPLAINER VIDEOS

People like to watch videos that help them to learn something. You can use Powtoon to create awesome explainer videos that are interesting and captivating. This tool is a cloud-based SaaS for creating animated videos. Biteable and RawShorts are other tools that can be leveraged to create explainer videos as well.

4. OFFER A MISSION STATEMENT

For each video platform you have, there is going to be a different audience. Therefore, it is important to make sure that each platform has its own mission statement. This is going to help to keep you focused, and it will help to make your video even more shareable and effective.

5. KEEP IT SHORT

People are busy, and often in a hurry. They don’t want to waste a lot of time watching long videos. They want you to get right to the point. Look at creating videos that range from 10 to 60 seconds in length. You would be surprised at how much you can pack into such a short video.

6. START OUT STRONG

If viewers aren’t hooked in the first 30 seconds of a video, they are probably going to move on to the next thing. You need to be able to hook your audience right away. The sooner you hook them, the easier it will be to reel them in and keep them.

7. ENGAGE YOUR CUSTOMERS

Even though your brand is what you want to promote, do it in a way that makes your customers think it is they who are being promoted. Make your customers the heroes in your stories. Your videos should invoke a feeling of familiarity, with viewers seeing themselves in the story. The more involved they feel, the more likely they will be to share on social.

8. TELL A GREAT STORY

People come to social media networks to be engaged.

Every story needs certain elements to make it compelling: a beginning, a middle, an end, a conflict of some sort, a good plot, and a hero. Take advantage of tried and true story structures, because this is what people are used to seeing and what they expect, especially on social networks.

9. MAKE SURE IT IS SHAREABLE

Before you create a video, ask yourself why people will share it. The best way to get the answer is to look at what your social media followers like. Check out the videos that they are sharing, and use these videos as inspiration for your own successful videos. Not only will your followers share your videos, you won’t be wasting time on videos they aren’t interested in.

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We’re all under pressure to create compelling content that is good enough to attract links. But creating that of quality can be time consuming and expensive. Video interviews with recognized experts in your industry are a terrific and affordable way to create outstanding content with the potential to attract many links.

Getting experts to agree to an interview is not as difficult as it might seem. Also the technology required is quite simple:

  • Skype or Google Hangout 
  • A recording device 
  • Software with minimal editing functionality 

This is the model used by Mixergy.com, whose founder, Andrew Warner, has published interviews with over 1,100 entrepreneurs. For this article, I interviewed Warner about his approach.

First, let’s look at the type of links that interviews can earn.

What Sort of Links Do Video Interviews Attract?

From an analysis of the links that point to interview websites, it’s possible to see a pattern in the types of links they attract. The links fall into five major categories. Here’s a brief description of each.

1. Links from the Experts Themselves

The experts that are the focus of interviews are probably reasonably proficient at self-promotion – and that can work to your advantage.

It’s highly probable that they regularly survey and keep track of everywhere they’ve been published on the Web. If you do even a half decent interview with them, they’ll want to link and share the interview with others.

2. Links from the Interviewee’s ‘Tribe’

Experts have their own large following or tribe. Members of that tribe write about and link to content regarding their heroes.

Seth Godin’s book, Tribes: We Need You to Lead Us, describes this best when he says an expert “assembles a large and influential tribe of people who look to him for leadership.”

That means they’re interested in anything that is published about their “leader,” and will often rush to be the first to share the latest news. This could ultimately result in some very nice links for you.

3. Links from Journalists Writing About an Entrepreneur

Journalists have to work quickly under pressure, and they desperately want to include quotes from the people they’re writing about. However, it’s not always possible for a journalist to track down entrepreneurs at the right time, especially if they’re under deadline pressure. If unable to get direct quotes in time, often journalists will search to find previously published interviews given by the person of interest. They can refer to the interviews found online for more quotes.

Here’s an example from an article in Entrepreneur in which an interview with Steven Boal of Coupons.com is quoted. Notice that this includes a link to the original interview source:

entrepreneur-article

4. Links from Resource Sites

Once you get some popular interviews in your portfolio, you start to appear as a valuable resource able to attract those who compile lists of industry resources. The secret to becoming a resource is to publish interviews consistently – but you don’t need a top notch expert every time. You can look into getting interviews with predicted up and coming stars that are currently hungry for the attention.

5. Links from Many Different Niche Sites

Links can come from surprising niches that are not particularly part of your market focus. Links are a statement of interest – someone links to you because they like what you offer. So if your interview attracts links from an unusual source, it may suggest a niche that you can further exploit in your link-building.

So expert interviews attract some great authority links, but what is the most effective process for production?   

How to Create Expert Interview Videos

1. Start with People You Know

Building up the courage to get your first interviews can be daunting. So the best thing to do is to start with people that you know already – even if just vaguely. You’ll be surprised at just how open many people will be to the idea.

2. Do Your Research and Prepare Well in Advance

Don’t ask the obvious questions. Spend time researching what your expert has written about or said in the past. Look for details that you can expand upon, and think of questions your audience would like you to ask.

3. Keep the Technology Simple

You don’t have to meet exacting production standards to start publishing engaging video interviews. The value is in the content, not the standards with which they are produced. Recorded Skype calls or Google Hangouts are entirely acceptable.

4. Don’t Edit Out Mistakes

This may seem counterintuitive. Surely you need to execute the best production job possible – right?

This is an incorrect assumption. Editing to omit minor mistakes can soak up hours of work, and usually results in marginal improvement in the end product at best. 

Warner advises not to edit out small errors – or even worry about them. “Any interview you see on TV looks perfect, but behind the scenes it’s never like that. They just edit all the mistakes out, but leaving mistakes in gives an authentic feel.”

5. Concentrate on Quickly Getting Footage Live 

The sooner you get your interview live, the better.

You want your interview to remain fresh in the mind of your expert. Allowing an interview to remain idle may cause it to fade from your expert’s memory, and they may not give you the same level of promotion they otherwise would have done. 

6. Have a Process for Generating Interviewees

Experts are busy people regularly faced with navigating many demands in limited time. If they reject your proposition for an interview, it’s probably because they are busy at the time you ask. In many cases, getting an interview from an expert – especially at the start – comes down to luck: it’s just coincidence that they are available during the time you ask.

Therefore it would be wise to send multiple requests for possible interview times. One is simply not enough – you have to get into the habit of regularly sending out two, three, or even five requests each week. You will inevitably receive many refusals, but you’ll also get enough positive replies to keep you going.

Final Words

You can’t get better at conducting interviews merely by thinking about them – doing interviews is the best way to improve this skill set. The more you do, the more you will improve. This approach will allow your audience to develop a better appreciation for your content, which will be reflected in the frequency of their sharing and linking.  

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via: http://searchenginewatch.com/sew/opinion