You’ve probably heard the term ‘social selling’ in some capacity. Maybe you sat up a little straighter, thinking you ‘get it’ or maybe you nodded your head in silence when your manager told you to optimize your strategy. Social selling gets thrown around in a lot of meetings but like many evolving trends and roles in the workplace (remember when influencer marketing was a newcomer?), it’s often misunderstood. But social selling is here to stay, and it’s core to your business operations and ultimately, your company’s success.

To do it well, you have to have a deep understanding of how it works — and accept that it’s not ‘owned’ by one department in your organization. In fact, social selling is — much like a lot of successful business initiatives — a team effort.

Let’s debunk the myths and clear up any confusion around what exactly is social selling — and why we need to clearly and simply define it in the first place.

What they’re saying

You’ve probably heard a lot of definitions of social selling. Here are just a few:

  • All selling is inherently social.
  • Social selling is a layer over top of your current sales process.
  • Social selling is when sales people use social media to find and engage with prospects.
  • Social selling is the new sales model or sales 2.0.
  • Social selling is leveraging digital social networks to create and nurture relationships which enhance your sales efforts.
  • Social selling straddles the worlds of sales and marketing. As the term suggests, salespeople are the ones who distribute content and educate customers.
  • Social selling is an element within Digital Selling.
  • Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.

If you’re confused, don’t worry, you’re not the only one.

Is it marketing or selling?

A lot of people think that social marketing and social selling is interchangeable but the distinction is an important one if you are to understand how to optimize your strategies (both for social marketing and social selling).

Unlike social marketing, social selling is aimed at cultivating one-on-one relationships vs. broadcasting to many. And while Wikipedia will tell you that social selling is primarily aimed at sales professionals in your organization as opposed to your marketing department, folks like Symantec’s Sr. Director of Digital Marketing, Charlie Treadwell, would argue that it actually applies to anyone in your organization who has one-on-one communication with a prospective customer.

Of course, this group includes marketing. That’s where the real confusion sets in.

Treadwell says social selling is “about providing information, connecting, discussing and creating trust in a way that builds relationships and shared value”  — something marketing and sales frequently do well, together. Sales has the relationships and the expertise in ‘selling’ but marketing is often at the frontlines of the brand value proposition, the story, and the tools needed to measure and optimize these interactions.

It might be called social but it’s actually pretty personal

Part of the reason there’s so much disagreement around what social selling is and who owns it lies in the name itself, a misnomer, many would argue. Social selling is in some ways neither social nor selling — at least not on the surface.

Social selling isn’t about closing the deal, even though that’s certainly a goal of your sales organization. Nor is it about every conversation happening on a social network — or even online. Even though, of course, many of the conversations you have with your customers have long been happening in the social sphere.

In an interview with Inc., social selling expert  Mario Martinez Jr. advises that “your goal is to take every online conversation to offline.” By definition, social selling isn’t conventional selling — it sits at the intersection of sales, marketing, online, and offline worlds. At its core though, it’s aimed at delivering value to a potential contact, influencer, and customer in the right place, at the right time through personal relationships.

Here’s how Kissmetrics defines social selling, at a glance:

Social selling is:

  • Endorsing a customer on LinkedIn.
  • Running LinkedIn searches for outbound targets
  • Liking a client’s Facebook post.
  • Sharing the company’s latest blog post on Twitter, LinkedIn, Facebook and Google+.
  • Studying prospects on LinkedIn and Twitter before a meeting.
  • Following key accounts on Twitter.
  • Retweeting a client.

Social selling is not:

  • Delivering the hard sell on LinkedIn.
  • Closing deals on Twitter.
  • A replacement for talking to prospects.
  • A magic bullet for making quota.

LinkedIn’s 4 pillars of social selling

LinkedIn, a company that is undeniably at the forefront of the social selling movement, recommends that all professionals involved in social selling adhere to the following 4 pillars:

  1. Create a strong professional brand to increase your visibility to your desired contacts and build trust in your industry.
  2. Don’t just blanket the world with your pitch. Instead, focus on the best prospects for your industry, and your goals.
  3. Establish yourself as a subject matter expert / thought leader to show that you’re an informer, not a me-former. Regularly share interesting industry content, engage with stories shared in your field, and limit how much you promote yourself over others.
  4. Start with genuine conversation. If your prospects feel like they’re immediately being sold to, they’ll be less likely to want to build a relationship with you. Remember: the selling comes after the social in social selling.

It’s all about the 2 Cs

Regardless of what you’ve heard about social selling, it really boils down to two things:connections and content. Personal branding expert Dan Schawbel told Forbes that “social selling success is comprised of both making new connections and sharing great content. You start by identifying your target audience and connecting with their network of influencers.”

And he’s not talking about overly-promotional branded content that you’ll often find blanketing your Facebook, LinkedIn, and Twitter feeds. He’s referring to content that makes sales people great storytellers that add value to their personal connections.

Who owns social selling in an organization?

Ultimately, it makes the most sense for your sales team to ‘own’ social selling from a distribution perspective — these are the people who have forged personal relationships with prospects and customers and who are likely maintaining those relationships. But increasingly, your marketing team will likely play a supporting role. The marketers in your organization can help craft messaging that will resonate and feed your sales team quality content (both branded and non-branded) that they can then share one-on-one with their connections.

With all these complex definitions floating out there, it’s no wonder there’s so much confusion about what social selling is in practice. The next time it comes up in conversation, remember these three simple things:

  1. Social selling is personal: one-on-one vs. one-to-many.
  2. It’s about building trusting, long-term relationships, not making ‘the sell.’
  3. It’s about leveraging the tools, technologies, and people at your organization to deliver value to your customers.

Most importantly, it’s neither social or selling.

Via: What Exactly Is Social Selling? A Simple Definition 

 Social media should be a part of your overall marketing plan. The social channel can send a torrent of targeted, engaged traffic to your site. It can give your brand more exposure to new audiences. And it can improve your existing customers’ brand loyalty.

The result? More leads, more conversions and more sales. Let’s say, however, that you’re dead set against enjoying the benefits of integrating social media into your site. You don’t want the referrals from Facebook and Twitter. And you couldn’t care less about audience engagement on Instagram and Pinterest.

I’m going to show you how to turn off these valuable traffic spigots. Below, you’ll learn a set of tactics that all but ensure you’ll receive a drop of love from the social channel.

DON’T PUT SOCIAL SHARE BUTTONS ON YOUR CONTENT

You’ve written a great piece of content. You know your audience will love it. In fact, it’s so good they’ll likely tell their friends about it.

To make sure no one hears about your content on Facebook or Twitter, refrain from putting social share buttons near its end.

You can’t trust visitors to not share your content. It’s just that good, but you can remove the temptation by neglecting to give them share buttons that make sharing easy.

DON’T INCLUDE SOCIAL MEDIA PROFILE ICONS ON YOUR SITE

The last thing you want is for your customers and prospects to find you on Facebook, Twitter and Instagram. After all, that would just lead to more social media referrals, the exact outcome you’re trying to avoid.

Make it tough for folks to find you by refusing to put social media profile icons on your site.

If you must include them – for example, your board of directors demands it – place them where visitors are unlikely to see them. Definitely don’t place them in your footer near your phone number and email address. That’s the first place your visitors will look.

DON’T EMBED SOCIAL FEEDS ON YOUR SITE

Suppose you’re active on , but don’t want your profiles connected to your company’s site. After all, that would allow your worlds to collide. It wouldn’t be long before fans in the social channel strolled over to your website. And that, as we’ve noted, is unacceptable.

Make sure there’s no indication that your website is in any way linked to your social media profiles. Definitely don’t embed your Twitter feed, Pinterest feed and Instagram gallery in your BandwagonHost site’s right sidebar. And whatever you do, don’t put a Facebook Like Box there. People might get the idea that others trust your company, are loyal to your brand and love doing business with you.

DON’T TRACK VISITOR ENGAGEMENT VIA SOCIAL MEDIA

If you must integrate social media into your site – again, if your board of directors is calling the shots – you can at least take a hands-off approach to dilute its effect.

How do you do that? First, don’t set up a Web analytics package. That would just allow you to track how social media referrals behave when they arrive on your site. That knowledge might inadvertently lead to improved conversions. And we don’t want that.

Second, don’t monitor which social media sites are sending you the most traffic. Doing so would only tempt you to focus your efforts on maximizing your footprint on those sites. It’s far better to act like an ostrich and keep your head buried in the sand.

SPREAD YOURSELF THIN ACROSS THE SOCIAL CHANNEL

In the event you’ve been given a mandate to leverage the social channel for your company, there’s one more tactic you can use to dampen referral volume. Create profiles on every social media site you can find.

Don’t focus on the largest sites. That would just bring more traffic. Instead, throw a wide net that snags even the smallest sites, including those unlikely to send you any referrals at all.

THE TRUTH ABOUT SOCIAL MEDIA MARKETING

Clearly, I wrote this blog with tongue firmly planted in cheek. You already know how important social media can be for generating awareness for your brand, encouraging customer loyalty and improving brand engagement. It can – and should – play a key role in your inbound marketing strategy.

The social channel is going to be more important than ever in 2016. Make sure your site is optimized for it to give yourself an advantage over your less-prepared competition.

– See more at: 

LinkedIn-pen

LinkedIn today announced that it’s open-sourcing a piece of its software called WhereHows, which allows anyone in a company to learn about and share information on data that company has under management. The software is now available under an open-source Apache license.

 has many systems for storing and processing data, including Teradata’s data warehousing technology, the open source Hadoop distributed file system, the open source Hive data warehousing software, and its own open source real-time analytics software. It’s not trivial to know exactly where a kind of data lives. WhereHows can help with that, because it lets people run wide-ranging searches across everything, and people can post about the data for which they have knowledge.

Rather than viewing data, WhereHows lets people track the specific types of data that are available. In other words, it’s a tool for discovering and managing metadata. WhereHows is available to people at LinkedIn in the form of a user interface and an application programming interface (API) for developers. It serves up information on more than 25,000 嘉盛 publicly shared data sets from HDFS alone. It also takes into consideration flows of data through multiple tools; so, for example, it surfaces 150,000 flows from its open source job scheduler. But instead of LinkedIn keeping the software to itself, the company is opening up and sharing it for other companies with complex systems to use and even build on.

“We are open sourcing WhereHows on GitHub, as well as our , to share our work with the broader data community,” LinkedIn staff data engineer Eric Sun wrote in a . “We highly encourage contributors from different companies to create new features and commit important bug fixes. Though metadata management tends to be tightly coupled to other components in the company, we will continue to try to refactor LinkedIn-internal integrations into WhereHows into generic templates or plugins in open source.”

This is hardly LinkedIn’s first open source contribution. Pinot became available last year, and before that, there were Azkaban, Kafka, Samza, and Voldemort.

But data discovery, or the data catalog, is a whole other type of software. Many proprietary tools are available. For instance, startup came out with something last year. So the WhereHows release could be a big deal for companies with complex data infrastructures. In return, LinkedIn could easily find people willing to improve the technology and maybe even join the company’s ranks.

LinkedIn wants to enhance the software by giving it integration with tools like Kafka, Samza, Gobblin, and Nuage, and it could also add in information on joins between different types of data, wrote Sun.

Documentation for all parts of WhereHows is .

More information:

via

 

How to Miss Out on Tons of Social Media Referrals (Or Not)

 should be a part of your overall marketing plan. The social channel can send a torrent of targeted, engaged traffic to your site. It can give your brand more exposure to new audiences. And it can improve your existing customers’ brand loyalty.

 

The result? More leads, more conversions and more sales. Let’s say, however, that you’re dead set against enjoying the benefits of integrating social media into your site. You don’t want the referrals from Facebook and Twitter. And you couldn’t care less about audience engagement on Instagram and Pinterest.

I’m going to show you how to turn off these valuable traffic spigots. Below, you’ll learn a set of tactics that all but ensure you’ll receive a drop of love from the social channel.

 

DON’T PUT SOCIAL SHARE BUTTONS ON YOUR CONTENT

You’ve written a great piece of content. You know your audience will love it. In fact, it’s so good they’ll likely tell their friends about it.

To make sure no one hears about your content on Facebook or Twitter, refrain from putting social share buttons near its end.

You can’t trust visitors to not share your content. It’s just that good, but you can remove the temptation by neglecting to give them share buttons that make sharing easy.

 

DON’T INCLUDE SOCIAL MEDIA PROFILE ICONS ON YOUR SITE

The last thing you want is for your customers and prospects to find you on Facebook, Twitter and Instagram. After all, that would just lead to more social media referrals, the exact outcome you’re trying to avoid.

Make it tough for folks to find you by refusing to put social media profile icons on your site.

If you must include them – for example, your board of directors demands it – place them where visitors are unlikely to see them. Definitely don’t place them in your footer near your phone number and email address. That’s the first place your visitors will look.

 

DON’T EMBED SOCIAL FEEDS ON YOUR SITE

Suppose you’re active on Facebook and Twitter, but don’t want your profiles connected to your company’s site. After all, that would allow your worlds to collide. It wouldn’t be long before fans in the social channel strolled over to your website. And that, as we’ve noted, is unacceptable.

Make sure there’s no indication that your website is in any way linked to your social media profiles. Definitely don’t embed your Twitter feed, Pinterest feed and Instagram gallery in your 外汇交易平台 site’s right sidebar. And whatever you do, don’t put a Facebook Like Box there. People might get the idea that others trust your company, are loyal to your brand and love doing business with you.

 

DON’T TRACK VISITOR ENGAGEMENT VIA SOCIAL MEDIA

If you must integrate social media into your site – again, if your board of directors is calling the shots – you can at least take a hands-off approach to dilute its effect.

How do you do that? First, don’t set up a Web analytics package. That would just allow you to track how social media referrals behave when they arrive on your site. That knowledge might inadvertently lead to improved conversions. And we don’t want that.

Second, don’t monitor which social media sites are sending you the most traffic. Doing so would only tempt you to focus your efforts on maximizing your footprint on those sites. It’s far better to act like an ostrich and keep your head buried in the sand.

 

SPREAD YOURSELF THIN ACROSS THE SOCIAL CHANNEL

In the event you’ve been given a mandate to leverage the social channel for your company, there’s one more tactic you can use to dampen referral volume. Create profiles on every social media site you can find.

Don’t focus on the largest sites. That would just bring more traffic. Instead, throw a wide net that snags even the smallest sites, including those unlikely to send you any referrals at all.

 

THE TRUTH ABOUT SOCIAL MEDIA MARKETING

Clearly, I wrote this blog with tongue firmly planted in cheek. You already know how important social media can be for generating awareness for your brand, encouraging customer loyalty and improving brand engagement. It can – and should – play a key role in your inbound marketing strategy.

The social channel is going to be more important than ever in 2016. Make sure your site is optimized for it to give yourself an advantage over your less-prepared competition.

 

– See more at:

Poster Movie Denial 2016

Denial (2016) HD

Director : Mick Jackson.
Producer : Celia Duval, Gary Foster, Russ Krasnoff.
Release : September 30, 2016
Country : United Kingdom, United States of America.
Production Company : BBC Films, Participant Media, Krasnoff Foster Productions, Shoebox Films.
Language : English.
Runtime : 109 min.
Genre : Drama, History.

‘Denial’ is a movie genre Drama, was released in September 30, 2016. Mick Jackson was directed this movie and starring by Rachel Weisz. This movie tell story about Acclaimed writer and historian Deborah E. Lipstadt must battle for historical truth to prove the Holocaust actually occurred when David Irving, a renowned denier, sues her for libel.

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What common mistakes do small-scale business leaders make when implementing their social media strategies? There are quite a few and we’re going to look into it so that your strategy comes out solid. Thinking of social media implementation as a sprint instead of a marathon A lot of people expect the job to be quick and simple but that’s not the case. You can’t get into it and commit a month to social media then step back and hope it all work out in the end: the entire plan will fall by the
wayside and you won’t have anyone to blame but yourself. Give it time to grow and be there to make sure you adjust the details of your plan as needed.

1. Not having a strategy

This would have to be the biggest mistake anyone could make when
running any type of business. Have a clear strategy and understand why
you are using it and what you expect to get from it. Also, keep tabs on the
movements on your social platforms to make sure you’re on track and have
what you need to support the totality of your efforts just in case you need to
protect the entire campaign from being disjointed.

2. Not listening

Just because you have good content and can keep your audiences
engaged indefinitely doesn’t mean you should go out on a relentless rant
about whatever you think is important. The core of what you’re doing
should be to make connections; and, just like what happens in the real
world, (away from the internet) people will like you more if you seem to
listen to their rambles and want to help them. If you’re constantly talking
and not paying attention to the feedback then you’ll miss out on a great
deal.

3. Posting bad feelings

This happens more times than you’d imagine. A few CEOs have resulted to
using sites like Twitter to air their bad feelings, starting pointless arguments
with competitors, workers, etc. some people go as far as posting
derogatory language and that’s about as low as anyone can get. Try to
remember ethics and conduct yourself professionally- that way people will
respect you and you won’t have to worry about brand image.

4. Not moderating self-promotion
This happens occurs more in small businesses where the owners spend
most of their time trying to market or promote themselves. Don’t forget
social media is constantly evolving; so what you’re doing now might not
appear to hurt your business, but your brand could suffer later on. Look at
the forums and find out what the customers are saying. And don’t forget
about the reach you have on social media. It can take over two decades to
build a business and watch it go down in 20 minutes because someone
wasn’t paying attention.

5. Unrealistic goals
You cannot expect social media to run your business entirely. It’s not the
only way to get results to so polish up the other tools you have in your
arsenal and see how you can compartmentalize. Whatever plans you come
up with, ensure you set reasonable expectations for your team.

6. Not making the posts relevant to the customer

Nobody wants to receive 20 tweets a day hearing about you. People want
messages that are relevant and of value to them. So give them something
that’s going to be interesting, useful and shareable: but don’t send too
many messages because you don’t want the consumer annoyed. Keep the
messages short, succinct and of value to the consumer.

It’s a good idea to start by developing a plan that takes into account the social trends that characterize social media interaction today and organize a framework that will help make your conversations popular and relevant. But with all this mass of social networking sites and tools available today, how does one navigate through it all to set up a strategy that works? Here are ten steps to get you started:

1. Set up goals. Think about what you hope to achieve from the social
interaction. Are you doing it to generate direct sales, offer better
customer service, or better yet, develop stronger relationships with
your clients? Your answers to these questions will determine how you
go about setting goals.

2. Consider your resources. It’s going to take more than a clever idea
to set up a marketing plan that works: you need people working for
you. Someone has to set up the social media accounts, engage with
customers and respond to questions, create compelling content, etc.

3. Know your audience well. Find out where your audience spends
time, what conversations they are involved with, who influences them,
and what kind of information they’re looking from you. In order to
provide your audience what they want, you first have to understand
who they are, how they think, and what they want from you.

4. Come up with good content. Once you find out what your audience
is into, you can then work on giving them something to talk about and
possibly share. Conversations have to keep going and this means
creating lots of good content for the audience. Try to create a variety
of different types of content that can be shared.

5. Consider quality. While the pressure of creating content is certainly
understandable, you cannot resolve to create a bunch of pointless
topics for the sake of interaction; people will tire of it. The goal here is
to build actual customers and that won’t happen if you’re not offering
useful information and products/services.

6. It’s tempting to promote your products every two minutes on every
social platform available to you but you may need to do something
not self-promotional so that you don’t come off overly self-absorbed
or too salesy.

7. Find time every day to look up what’s going on in social circles and
engage with your customers to find out what the general vibe is about
your brand.

8. Learn the culture of social networks. What are your competitors doing
and what does that teach you? Learn more about social trends and
find out where companies or brands have gone wrong with marketing
strategies so that you don’t make similar mistakes.

9. Acquire brand ambassadors by observing the most active people in
the social networks and encourage them to sell your brand.

Social media marketing is essential if you plan to make money with an online website. This is an excellent way to become well-known online, include established customers in your activities and draw new customers to you.

Give offers that are exclusive to your followers on social media. Add in something that no one else is offering to get people to want to like your page. Try doing a contest on your social media page. You could also try offering an exclusive offer or item for your fans instead. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

Try to test and experiment with new and different social media marketing techniques and opportunities. There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may be missing out on a new technique that could significantly help your business.

In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.

To have the best mode of contact on social networking websites, you must be able to talk to your customers on a person to person basis. Let them know their input matters to you. When consumers recognize that they are conversing with someone who cares about them, they are more apt to trust the company.

Try to use several websites when engaging in social media marketing. You want to use multiple sites to increase your readership and help expand your business across the Internet market. Also, you may find different tools and apps, different followers, etc, by using different channels.

When you set up your Twitter account, use a background that is suitable to your business. This may take a few extra minutes but, it will give your customers a sense of who you are. Remember that it is the attention to detail that sets apart the most successful in life.

When deciding how to implement your social media marketing strategies, it is important to take into consideration the nature of your products and services. For example, if purchasing your products is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to the buy buttons! Eventually, someone will click it accidentally and then get angry at your business.

Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.

Be interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time.

By using social media to market your site and business, you will slowly but surely see more customers. If your business and marketing is solid, customers will come back to you and recommend your business to their friends.

Poster Movie The Shack 2017

The Shack (2017) HD

Director : Stuart Hazeldine.
Producer : Brad Cummings, Gil Netter.
Release : March 3, 2017
Country : United States of America.
Production Company : Summit Entertainment, Netter Productions.
Language : English.
Runtime : 132 min.
Genre : Drama, Fantasy.

‘The Shack’ is a movie genre Drama, was released in March 3, 2017. Stuart Hazeldine was directed this movie and starring by Sam Worthington. This movie tell story about After suffering a family tragedy, Mack Phillips spirals into a deep depression causing him to question his innermost beliefs. Facing a crisis of faith, he receives a mysterious letter urging him to an abandoned shack deep in the Oregon wilderness. Despite his doubts, Mack journeys to the shack and encounters an enigmatic trio of strangers led by a woman named Papa. Through this meeting, Mack finds important truths that will transform his understanding of his tragedy and change his life forever.

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