Poster Movie Beauty and the Beast 2017

Beauty and the Beast (2017)

Director : Bill Condon.
Producer : David Hoberman, Todd Lieberman.
Release : March 16, 2017
Country : United Kingdom, United States of America.
Production Company : Walt Disney Pictures, Mandeville Films.
Language : English.
Runtime : 129 min.
Genre : Fantasy, Romance.

Movie ‘Beauty and the Beast’ was released in March 16, 2017 in genre Fantasy. Bill Condon was directed this movie and starring by Emma Watson. This movie tell story about A live-action adaptation of Disney’s version of the classic ‘Beauty and the Beast’ tale of a cursed prince and a beautiful young woman who helps him break the spell.

Streaming Full Movie Beauty and the Beast (2017)

Do not miss to Watch movie Beauty and the Beast (2017) Online for free with your family. only 2 step you can Watch or download this movie with high quality video. Come and join us! because very much movie can you watch free streaming.

Streaming Movie Beauty and the Beast (2017)

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Alignable recently surveyed thousands of local business owners for a study entitled “Is the Business Owner Here?” The focus of the study was to understand how local businesses are being sold to by vendors and Sales teams, and the effectiveness of current sales gkfx methods. In addition, the study analyzed the impact that the inundation of sales activity is having on local business talking to each other…which is where things really get interesting…The study (which was also featured on Fast Company) consisted of 5 questions, including:

Survey questions:

  • How many times a week, on average, are you solicited to buy products and services from others?
  • How often do you respond to unsolicited outreach by a sales person?
  • What’s most likely to get you to engage with a sales person?
  • If a fellow local business owner wants to meet you, how do you prefer they initiate a discussion?
  • Does the amount of people soliciting you impact your willingness to reach out and meet other business owners?

About the data:

  • We studied thousands of local businesses (Alignable users)
  • Businesses included in the study are based in North America and employ under 50 people
  • Businesses analyzed include both B2B and B2C, and include multiple industries

Now let’s see the data and commentary!

Survey: Is the Business Owner Here?

Question #1 – How many times a week, on average, are you solicited to buy products and services from others?

1.png

Unsurprisingly, 86% of local business owners receive at least one sales call/email per week, that’s life, right? What’s alarming, however, is that roughly 40% of local business owners are getting bombarded six times or more every single week! Last time we checked, local business owners need to focus on running their business.

Question #2 – How often do you respond to unsolicited outreach by a sales person?

2.png

Wow. Cold calling and emailing really doesn’t sit well with local business owners. Think about this, 89% of local business owners respond to unsolicited emails less than 10% of the time.

Question #3 – What’s most likely to get you to engage with a sales person?

3.png

Some good news! Local business owners trust…other local business owners. Referrals and word-of-mouth marketing within the local community have always been the leading drivers of new customers, so it’s understandable that the same principles would hold true for selling to local businesses.

Question #4 – If a fellow local business owner wants to meet you, how do you prefer they initiate a discussion?

4.png

Turns out that busting through the front door isn’t always the best way to meet other local business owners, not even if you’re the Kool-Aid Man. If you’re looking to connect with other businesses in your area, consider first sending an email, making a quick phone call or being introduced by a mutual connection.

Question #5 – Does the amount of people soliciting you impact your willingness to reach out and meet other business owners?

5.png

This is the most surprising part of the study. 74% of local business owners feel conflicted about reaching out to other business owners because they don’t want to be misconstrued as yet another person trying to sell something. Remember when we said that roughly 40% of business owners get contacted more than 6 times per week? Well, it’s taking its toll on the community. The truth is, business owners want to meet other business owners, but they’re waiting for the opportune moment…still waiting, and waiting.

Well, wait no mor.

Takeaways

For local business owners – If you feel hesitant about reaching out to other business owners, don’t worry, you’re not alone in feeling that way. The good news is that businesses do want to be connected to each other, work together and collaborate on unique projects – so don’t let a toxic sales industry get in the way of producing real value, start by saying hi!

For Sales teams and managers – If you want to work with local businesses, you’re going to need 

. Reaching out to businesses that you don’t know and hoping for a sale is a recipe for failure. You’re selling to an industry with an exceptionally high BS radar, perhaps the best in the business. You need trust, word-of-mouth Marketing and referrals to get in the door.

Contact  for more information.

Via:

Yup, did it again. Last week, the company on small businesses who rely on the Adwords Pay-Per-Click program, by announcing that they will no longer show ads along the righthand side of the search engine results pages (SERP). Ad spots 5-9 that used to show on the right rail will now show at the bottom of the SERP, underneath the final organic results.

To cushion the blow, the SERP will now feature a fourth ad at the top of the page, above organic results.

There’s really no way to overstate what a massive change this is for everyone in the . But it’s going to have a more profound — and even devastating — effect on locally-oriented businesses who had relied on Adwords as a key marketing tool.

Why Google made this change is certainly a subject for debate. However, there’s no denying that there will be a barrelful of losers who directly suffer from this change. Here are just a few:

Small Businesses Who Advertise Locally
Thousands of small businesses currently use Adwords to drive leads, generate phone calls, promote downloads, or achieve any of a dozen common marketing goals. Targeted, relevant, and cost-effective, Adwords were the most obvious place to compete with larger players. Even tiny companies who ran smart campaigns could drive value out of Adwords at lower positions. That’s not going to be the case anymore.

Local SEM Providers
Big local SEM providers (you know their names), are already struggling with harsh churn problems, and are going to see their campaigns suffer tremendously. With thousands of locally-targeted clients, they could afford to bring on campaigns at scale, knowing that there were 9-10 relevant positions OANDA on a SERP for their campaigns to appear on. Now, however, these campaigns are going to be forced to increase their campaign budgets and lower their ROI expectations. It’s move to the top, or move out altogether. That’s not a message that most local SEM providers want to deliver to their clients.

Car Dealerships
With dozens of franchises in any specific DMA, there will only be 4 spots at the top of the page… and some will most likely be taken up by the national efforts of the Hondas, Fords and Mercedes of the world. That doesn’t leave a lot of room for dealerships to compete for active, in-market car-buying prospects. It’s a severe blow to these big local businesses.

Local Insurance Companies
It doesn’t take many searches to know that Geico, Nationwide, Liberty and the other national insurance companies are going to dominate the paid listings. This leaves local agents and agencies out in the cold. Those clicks are simply too expensive, and the margin of error too small for local insurance types to compete.

Media Providers
Dozens of companies competed to sell consumers Dish TV and similar services to local prospects. That number will soon plummet in a winner-take-all type of environment, as many of these providers relied on Adwords to drive large quantities of leads and traffic. Not anymore.

Assisted Living and Elder Care
In an inherently local business, many large networks of assisted living and elder care facilities are operating on a national or semi-national basis. They will actively crowd out smaller local operators who won’t have the budget or management systems to advertise alongside public behemoths.

And while this appears to be a sudden change, Google has been moving in this direction for some time. Over the last 36 months, they have added a number of elements for that have clearly been skewed for advertisers at the top of the SERPs. With the additions of Shopping ads, Adwords, Site Links, Call Extensions, Seller Ratings and a host of other top-friendly options, Google has given advertisers at the top of its SERPs more visual space, more clicks, and ultimately more customers.

Of course, that increase has come at the expense of its organic listings which were pushed lower on the page, and advertisers who appeared lower in the Adwords auctions.

Now, Google and Adwords have moved 100% in that direction. With only four meaningful positions at the top of the page, advertisers have to make a stark choice: effectively drop out of the paid search engine listings, or load up and compete for the top – even at costs that are sure to increase.

In some local categories, this will simply narrow the field on search results pages. The local plumber who has a strong Adwords campaign is in no danger of having a big national plumbing company entering the market and pushing them out of the SERP. There are no such big plumbing companies.

Instead, each vertical market will take the next 1-3 months to re-organize around Google’s new 4-ad dynamic. Many, many, many local advertisers will simply abandon Adwords altogether. In this way, Google will be thinning its own massive herd.

The local plumber mentioned above is going to have to worry about his competitors choosing to instead compete at the top of the page alongside him. This will force the price of clicks at the top of the pages upwards – which one suspects could be the rationale for Google’s change to begin with.

Recovering and Moving Forward
This change was an unusually well-kept secret inside Google. That this didn’t leak earlier is pretty amazing by itself. Many Google account reps and managers were completely stunned by this change late last week, and expressed varying levels of disbelief because it had such an immediate impact on the work they do directly with advertisers.

That said, there is only moving forward. Those local advertisers who were already competing at the top of Google’s pay-per-click auction are in good shape, and won’t see much immediate difference. If anything, they will see gains in clicks, conversions and revenue.

But over the next quarter, advertisers across verticals are going to re-examine their budgets and their opportunities. Being at the top of the page may well be more expensive – but it could also still be profitable.

Via: 

Local Link Building

 

Prospecting is critical to the success of any local link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and ultimately that link. As an SEO or a DIY business owner you absolutely need to have a solid process for uncovering and vetting potential opportunities when working on a local link building campaign. Here are some of the strategies we use to find link opportunities for our LocalSpark clients.

Guiding Principles When Prospecting

Not all links are created equally. But in local, a link that may seem “worthless” in a traditional link building campaign, can add considerable value to a link profile in a local campaign. Authority plays a different role when it comes to the local sphere, Domain Authority and Page Rank shouldn’t be your top metrics for qualifying a prospect either. When looking for opportunities keep in mind these important questions:

  • Is the link relevant to my locality, industry or niche?
  • Would a link make sense on the website?
  • How can my link provide value to their audience? 

Is the link relevant to my locality/industry/niche?

The beauty of local link building is that when it comes to relevancy you are looking for link opportunities from a location perspective as well as an industry perspective. Links that are relevant to your neighbourhood, city, county, and state/province are relevant and valuable.

In addition to your locale you are also looking for links that are correlated to your business, industry, niche, and product. These types of links further enhance your link profile. With local link building you can approach it from a micro to macro (narrow to broad) level and benefit across the scale. It’s really quite brilliant and there is a ton of room for creativity. In fact, the more creative you can get the better.

Would a link make sense on the website?

This is a question that should be top of mind while prospecting. Sometimes the allure of a prospect can cloud your judgement and you can end up wasting valuable time on a prospect that just isn’t the right fit. Don’t get caught up in numbers or the desire for a ton of links. Things to consider when determining if a prospect makes sense:Trolls streaming

Do they link to third party sites in any content pieces or do they only link to other posts or articles on their own site. If they never link out to third party sites that could be a good indicator it will be an aggressive uphill battle.

Follow vs no-follow: Follow is cool, but you know what’s even cooler? Any sort of large exposure to your customers, so don’t fret about follow and no-follow like it’s gospel. If it makes sense for both parties to have a link to your site, take it either way.

Are they currently contributing actively to their own site and is the quality good? If the site is stagnant when it comes to content and only posting three times a year, it may not be the right fit… Note – With regards to the above point, be sure to check out their Social channels. It is possible the site owners decided that their blog was too much work and they weren’t getting the pageviews/engagement they wanted. A lot of former bloggers go to social media and succeed there. Maybe a social campaign is more appropriate for your client than getting a link on their site?

How can my link provide value to their audience?

Knowing how your link can provide value to a website’s audience not only helps you curate a list of qualified prospects but it should ideally help with your outreach; which let’s get real, is hands down the most challenging aspect of a link building campaign.

If you can identity why your link would be an asset on a specific website, you already have an angle when outreaching. This isn’t just a, “I know my website is awesome” or “this content I wrote is so amazing, who wouldn’t want to link to it?,” kind of deal. This is genuinely identifying what value you can add.

For instance:

  • The link is to a resource that takes a more in-depth look at a specific topic.
  • The link backs up a statement or claim.
  • The link expands on a related topic or point.
  • The link connects the audience to a product/service of interest.
  • The link helps you better understand the post/article. 

So Where Do You Start?

We start by asking our clients questions, and we highly recommend that you do the same. Whether you’re the business owner or local consultant, asking relevant questions will help you uncover existing opportunities, discover which strategies are the best fit for you (or the client), and give you laser focus when prospecting.

Questions to ask:

  • What current business partnerships do you have?
  • Are you an active Alumni, board of director anywhere, etc.
  • Are you currently involved in the community?
  • Do you donate to a specific charity?
  • Does your company/team volunteer anywhere?
  • What do you want to be involved with?

Having a standard set of questions to ask yourself or your client is important. We recommend you use Phil Rozek’s, Best [BLEEP]’in Local Link Questionnaire.

Our next go to is good old fashion Google searches. When getting started, completing a few searches of top keywords will help give you a better sense of what the industry/niche offers. It’s good to start broad and then refine your searches to more specific areas. Especially if you are in a very specialized industry or even smaller city or town.

Your end game is to source opportunities that are the most relevant and ideally generate the best results. This helps make the qualifying process go smoother as well. How you prospect will differ based on the type of outreach you are doing, but here are some common local link building examples and our prospecting tips/advice to help get you started. 

Unlinked Brand Mentions

Take advantage of opportunities that may already exist. Have you had any press in the past? Perhaps you were interviewed by a local magazine or blog, maybe someone has published a product review, but none of these sites linked to your site. 

This is a great strategy to implement at the beginning of a campaign, it can often land you some quick wins. Ideally, you are looking for the most recent and relevant opportunities. Be sure to review the website to see if they are likely to link. If you come across a post from years ago on a highly influential site, make note of it and start tracking the potential influencer(s). It’s possible that since they featured you in the past, they could be willing to do it again.

Complete branded Google searches of the company name and exclude the company website:

  • “company name” -site:companywebsite.com
  • “company name” AND Top Keyword -site:companywebsite.com
  • “company owner/founder” -site:companywebsite.com
  • “company owner/founder” AND “company name” -site: companywebsite.com

*If the company has used press releases in the past, be sure to remove these type of results from the searches by adding -press -release to any of the above searches. 

Looking for unlinked brand mentions via Google searches works best for small businesses. This type of search would be a nightmare for a Big Brand with a TON of mentions and highly time consuming to sift through all the results. 

Scale Your Unlinked Brand Mentions

If you’re a larger business or a small business that may have a lot of mentions or you just want to save yourself the time of sifting through the SERPs for opportunities you can utilize the Local Citation Finder (LCF) and Link Prospector (LP) tools to ease the process.

For many small businesses a large majority of their mentions and links are going to be structured citations, which are not opportunities in this case and end up congesting the SERPs when looking for link prospects.

 Via: Local Link

Poster Movie Beauty and the Beast 2017

Beauty and the Beast (2017)

Director : Bill Condon.
Producer : David Hoberman, Todd Lieberman.
Release : March 16, 2017
Country : United Kingdom, United States of America.
Production Company : Walt Disney Pictures, Mandeville Films.
Language : English.
Runtime : 129 min.
Genre : Fantasy, Romance.

‘Beauty and the Beast’ is a movie genre Fantasy, was released in March 16, 2017. Bill Condon was directed this movie and starring by Emma Watson. This movie tell story about A live-action adaptation of Disney’s version of the classic ‘Beauty and the Beast’ tale of a cursed prince and a beautiful young woman who helps him break the spell.

Watch Full Movie Beauty and the Beast (2017)

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Last week we covered some of the most , one of which was link building.

Local SEO link building has changed quite a bit over the past few years, shifting focus from creating citations in high volumes to building a combination of high-quality citation and links. Here is what you need to know to effectively build links and citations in 2016.

1. LOCAL CITATION AUDIT

Before you build any citations you need to know what is already out there for your business and ensure that each existing citation has the correct name, address, and phone number list. If you do not have a citation finder tool like Whitespark, you can search Google using allintext:”your address” to find a list of your existing citations. You should also check every site for an existing listing before creating a new one.

2. SURVEYING YOUR LOCAL SERPS

Local search results are dynamic and can vary greatly based on the search terms and location. Search for auto insurance 90210 and you will see something like this:

Is Google in the lead generation game now? Above you can see the option to get quotes through Google. That being said, you should always start by looking at the SERPs for your keywords so that you can have an accurate expectation of the value of ranking for various terms based on expected CTRs.

3. SETTING UP GOOGLE MY BUSINESS LISTING

The first citation you should create is a . Simply follow the steps and you can have your profile setup within a few minutes. Once you set it up, you will need to wait for a postcard to verify your listing and then it will be live. At this point be sure to record your name, address and phone number so that you can list it the exact same way across all of the future citations you will create.

4. IDENTIFYING TOP RANKING CITATIONS SITES

If you are just getting started and are not sure where to list your business simply start by searching for your keyword + location and make note of the directories that show up on the first and second page.

Refer back to how you listed your name, address and phone number on your Google My Business listing and be sure to list it exactly the same way on the new citations. As I mentioned earlier, you can use tools like Whitespark.ca to find additional citations sources based on what your competitors have. Another great resource is the BrightLocal citation list of 1,000 citation sources sorted by niche.

5. BUILDING UNSTRUCTURED CITATIONS

Most citation guides discuss directories where you can list your site but unstructured citations are also beneficial to local rankings. One easy way to build several of these citations is through the use of a press release. In the past press releases where useful for organic SEO and were used to pass link juice to money sites. While Google has stated that press releases for this purpose are no longer helpful, they are still great for local rankings. Web 2.0 sites setup to be niche relevant are also a good source of unstructured citations and built correctly, can pass link juice to your website safely.

6. BOOSTING CITATION STRENGTH

One common practice is local SEO is citation boosting. Many people do this using automated programs, Sape or private blog network links. If you are going to use automated link building to boost citations, you should check to see if the link on the citation source is do follow. If so, you should not build spam links directly to the citation as it may pass negative signals to your website. A better way to boost citations is by linking to them from guest posts, Web 2.0 sites and other better quality links. Increasing the distance between your site and any spam is more important in 2016 than in the past when spamming Web 2.0s and directories was commonly done.

7. INCREASING WEBSITE TRUST

Google looks to promote sites that are actual brands over sites that are not authentic. One way to generate brand signals is to set up profiles on the top social sites and link them back to your business website. You can do this manually or you can use a service like KnowEm to have these profiles setup quickly. Remember to list your name, address and phone number on these sites to gain additional citations.

8. LINK BUILDING

At first citations was all it took to rank locally but now Google also looks at inbound link signals. Unlike a traditional link building campaign, you can actually lower your standards for local SEO. I am not telling you to build spam links but I am telling you not to overlook great local sites because of low metrics. Look for local BlueHost优惠码 bloggers, small local papers and for business associates that have websites. If a site is relevant to your niche or location, think carefully before you pass up on a link from them. As with citations, you should also look at your competitors to find link opportunities. Guest post links are also great to add to your link building campaign.

For these, niche relevant links are great and they do not need to be location specific.

There you have it, a fluff free plan that will help you boost your local rankings in 2016.

Over to You…

What is your favorite trick for finding a great local link or citation opportunity?

– See more at: 

Get more info at  on .

With all the recent shakeups in SERPs/local SEO it’s becoming increasingly important to have visibility into the performance of all your search channels, including local search. I’m a big believer in tracking clicks from a Google My Business page to a website and I’m constantly surprised that this is not something that all local SEO’s are doing. You can create a quick tracking URL using Google’s URL builder tool by following these steps:

1) Put the URL that is your GMB landing page URL in the Website URL field

2) Figure out a naming scheme
We usually use “gmb” for the campaign name and “local” for the source and “organic” for the medium (without the quotes). This allow us to more easily roll-up GMB traffic with all other organic traffic (which it essentially is).

3) Fill out the rest of the URL builder accordingly

4) Add your tracking URL to your GMB page(s)
When you are done filling out the campaign builder click “Generate URL” and you will be given a nifty tracking URL to use on your GMB page. It should look something like this:

http://www.localseoguide.com/pleasanton-ca-seo-company/?utm_source=local&utm_medium=organic%20&utm_campaign=gmb

Now you will be able to see traffic to your website from GMB showing up in your analytics package. If you use Google Analytics it will be in the campaign section, but you can also roll it up in reports and segments using local / organic as the source / medium. A couple of pro-tips before you run off and do this for all your GMB pages:

a) Make sure you canonicalize pages that are using tracking URLs
This will help prevent Google from indexing the tracking URL as separate from the core URL and will also show the pretty URL in a branded search e.g:

http://www.localseoguide.com/pleasanton-ca-seo-company

instead of

http://www.localseoguide.com/pleasanton-ca-seo-company/?utm_source=local&utm_medium=organic%20&utm_campaign=gmb

b) Set your URL parameters in GSC
Here we call this double bagging. Google takes canonical directives as suggestions and if you are doing this for thousands of pages it could theoretically pose a duplicate content problem. We don’t want this to happen to you so make sure you tell GOOG that these parameters are just tracking.

via: http://www.localseoguide.com/seriously-track-your-google-my-business-pages/

See How The Google 3 Pack Shake Up Works: 5 Ways to Adjust Local SEO

In early August, Google made some major changes to its “Local Pack” search results by opting to show three results instead of seven. Here are some ways to adjust strategy in order to stay on top of local search.

Google’s decision to show fewer listings seems to be motivated by mobile. “Three-pack” search results make desktop searches mirror those on mobile with more space for map results and reviews, but less contenders for top rankings. However, search results are hyper-localized, meaning that the three-pack changes pretty often.

Plus, there’s an opinion that the top 20 sites listed in the map view seems to be unaffected by the upgrade. This leaves some opportunity for businesses that don’t make the top three, though some opposite cases have also been reported.

So what should you do if you find yourself slipping out of view in light of the update? Contact Virtual Focused Marketing to get your footing back.

1. Don’t Panic

If you were No. 4 before the update, chances are your traffic hasn’t been affected much, according to Andrew Shotland, president at Local SEO Guide, Inc.

“While there certainly will be a loss in visibility and phone calls from those businesses that were in positions four through seven in the previous local packs, the truth is, those listings weren’t generating much activity anyhow. It is likely that this is one reason why Google removed them,” Shotland says. “In the near term, SEO consultants are going to have a challenge in explaining to the client who used to rank number four in a local pack why it’s no big deal that they are not on page one anymore, when last week they were touting how awesome it was to be ranked number four.”

2. Reviews Matter

Google has removed phone numbers and exact addresses from search results, but starred reviews remain. Therefore, businesses hoping to both crack the top three and see traffic from that ranking need to make sure they’ve got a high volume of good reviews, according to Shotland.

“Based on the current display, particularly the local finder, it does appear that ratings and reviews are much more prominent in the UI,” Shotland says. “So focusing on making sure your business has a high rating with a decent amount of reviews should be a priority.”

3. Specialize

To make sure you’re turning up in relevant local searches above your competitors, you should make search terms as specific as possible, according to Phil Rozek, owner of Local Visibility System.

“If you just got bumped off of page one because you haven’t made the top three, my first suggestion is to position yourself as more of a specialist, if possible,” Rozek says. “Dominate a niche, in other words. Try to rank for ’emergency dentist’ rather than ‘dentist’, or for ‘kitchen remodeling’ rather than ‘remodeling.”

4. Double Down on Link-Earning

Once you break into that hyper-specialized top three, Rozek says, you’re going to want to stay there. And increasing link-earning efforts is one of the best ways to stay on top of local search results.

“Even if you inhabit a smaller pond, you’ll still want to become a bigger fish. So to that end, I’d suggest doubling down on your link-earning efforts,” Rozek says. “Start with easy links, like joining at least one local Chamber of Commerce, joining an industry or professional organization, and maybe getting accredited by the Better Business Bureau (BBB). Of course, there’s an infinite number of other good links you can get, but those are a solid start and often overlooked.”

You can also monitor competitors’ link-building strategy using the SEO PowerSuite SEO Spyglass tool.

5. Make Sure Local Efforts Fit Into Overall Strategy

Changes like the three-pack updates are a given, and the best defense is a good offense, according to Mike Blumenthal, owner and local expert at Blumenthals. Local search efforts have to be integrated with a strong overall strategy to make an impact.

“I have long been a proponent of a mixed approach to local search that involves a strong website, a strong local presence, and strong locally-focused marketing campaign that keeps the brand prominence of your business high,” Blumenthal says. “If you follow this tactic consistently, you will have the best on-going position to deal with the constant change.”

 Via: http://searchenginewatch.com/author/3225/emily-alford

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