To be truly suc­cess­ful with social, com­pa­nies must lis­ten to the actual users of those tools and processes rather than force some­thing from the top down.

Narinder Singh, chief strat­egy offi­cer at Appirio, as quoted at all sto­ries on this topic »

Dis­cover Volvos Secret Social Media Weapon!

Volvo has a new social media weapon lined up for their lat­est and great­est mar­ket­ing campaign…and it’s not what you would imag­ine! For­get Face­book; it might be the world’s largest social media site but that isn’t where Volvo is turn­ing to release their lat­est updates. Twit­ter may still be on top but not with Volvo. […]See all sto­ries on this topic »

Social Per­sua­sion: How to Move Peo­ple to Action

Want more of your read­ers to take action? Are you look­ing to increase the per­sua­sion of your con­tent? To learn how per­sua­sion and psy­chol­ogy apply to social media mar­ket­ing, I inter­view Derek Halpern for this episode of the Social Media Mar­ket­ing pod­cast. More About This Show The Social Media Mar­ket­ing pod­cast is a show from […]See all sto­ries on this topic »

Face­book moves beyond vir­tual gifts

Face­book on Thurs­day launched Gifts, a ser­vice that lets users buy and send actual gifts via the web­site, mobile site and app?-More-?See all sto­ries on this topic »

Social media com­pa­nies that want to take advan­tage of the world’s largest Inter­net mar­ket can’t build a China busi­ness based on breaches in the Great Fire­wall.

Bruce Ein­horn, Asia regional edi­tor, writ­ing in Bloomberg Businessweek?-More-?See all sto­ries on this topic »

Sail­ing clubs hold world’s weird­est cricket match

Think cricket is a weird sport? ?-More-?See all sto­ries on this topic »

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