The Sta­tus of Social Media Among the For­tune 500

How many of the For­tune 500 rou­tinely use social media? Which indus­tries are most sat­u­rated with social media usage and which are still untapped oppor­tu­ni­ties wait­ing in the side­lines? Most impor­tantly, why? As a lead­ing social media man­age­ment firm, the recently released study con­ducted by the Uni­ver­sity of Mass­a­chu­setts Darth­mouth is noth­ing shorSee all sto­ries on this topic »

4 Social Media Goals Every Busi­ness Should Mea­sure

Are you wing­ing it when it comes to your social activ­ity? The expres­sion “social media ROI” gets tossed around fre­quently and you know it’s impor­tant. But where do you start and how do you relate what to mea­sure online with your over­all busi­ness goals? Here are four busi­ness goals, how social media can impact these […]See all sto­ries on this topic »

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