What common mistakes do small-scale business leaders make when implementing their social media strategies? There are quite a few and we’re going to look into it so that your strategy comes out solid. Thinking of social media implementation as a sprint instead of a marathon A lot of people expect the job to be quick and simple but that’s not the case. You can’t get into it and commit a month to social media then step back and hope it all work out in the end: the entire plan will fall by the
wayside and you won’t have anyone to blame but yourself. Give it time to grow and be there to make sure you adjust the details of your plan as needed.

1. Not having a strategy

This would have to be the biggest mistake anyone could make when
running any type of business. Have a clear strategy and understand why
you are using it and what you expect to get from it. Also, keep tabs on the
movements on your social platforms to make sure you’re on track and have
what you need to support the totality of your efforts just in case you need to
protect the entire campaign from being disjointed.

2. Not listening

Just because you have good content and can keep your audiences
engaged indefinitely doesn’t mean you should go out on a relentless rant
about whatever you think is important. The core of what you’re doing
should be to make connections; and, just like what happens in the real
world, (away from the internet) people will like you more if you seem to
listen to their rambles and want to help them. If you’re constantly talking
and not paying attention to the feedback then you’ll miss out on a great
deal.

3. Posting bad feelings

This happens more times than you’d imagine. A few CEOs have resulted to
using sites like Twitter to air their bad feelings, starting pointless arguments
with competitors, workers, etc. some people go as far as posting
derogatory language and that’s about as low as anyone can get. Try to
remember ethics and conduct yourself professionally- that way people will
respect you and you won’t have to worry about brand image.

4. Not moderating self-promotion
This happens occurs more in small businesses where the owners spend
most of their time trying to market or promote themselves. Don’t forget
social media is constantly evolving; so what you’re doing now might not
appear to hurt your business, but your brand could suffer later on. Look at
the forums and find out what the customers are saying. And don’t forget
about the reach you have on social media. It can take over two decades to
build a business and watch it go down in 20 minutes because someone
wasn’t paying attention.

5. Unrealistic goals
You cannot expect social media to run your business entirely. It’s not the
only way to get results to so polish up the other tools you have in your
arsenal and see how you can compartmentalize. Whatever plans you come
up with, ensure you set reasonable expectations for your team.

6. Not making the posts relevant to the customer

Nobody wants to receive 20 tweets a day hearing about you. People want
messages that are relevant and of value to them. So give them something
that’s going to be interesting, useful and shareable: but don’t send too
many messages because you don’t want the consumer annoyed. Keep the
messages short, succinct and of value to the consumer.

It’s a good idea to start by developing a plan that takes into account the social trends that characterize social media interaction today and organize a framework that will help make your conversations popular and relevant. But with all this mass of social networking sites and tools available today, how does one navigate through it all to set up a strategy that works? Here are ten steps to get you started:

1. Set up goals. Think about what you hope to achieve from the social
interaction. Are you doing it to generate direct sales, offer better
customer service, or better yet, develop stronger relationships with
your clients? Your answers to these questions will determine how you
go about setting goals.

2. Consider your resources. It’s going to take more than a clever idea
to set up a marketing plan that works: you need people working for
you. Someone has to set up the social media accounts, engage with
customers and respond to questions, create compelling content, etc.

3. Know your audience well. Find out where your audience spends
time, what conversations they are involved with, who influences them,
and what kind of information they’re looking from you. In order to
provide your audience what they want, you first have to understand
who they are, how they think, and what they want from you.

4. Come up with good content. Once you find out what your audience
is into, you can then work on giving them something to talk about and
possibly share. Conversations have to keep going and this means
creating lots of good content for the audience. Try to create a variety
of different types of content that can be shared.

5. Consider quality. While the pressure of creating content is certainly
understandable, you cannot resolve to create a bunch of pointless
topics for the sake of interaction; people will tire of it. The goal here is
to build actual customers and that won’t happen if you’re not offering
useful information and products/services.

6. It’s tempting to promote your products every two minutes on every
social platform available to you but you may need to do something
not self-promotional so that you don’t come off overly self-absorbed
or too salesy.

7. Find time every day to look up what’s going on in social circles and
engage with your customers to find out what the general vibe is about
your brand.

8. Learn the culture of social networks. What are your competitors doing
and what does that teach you? Learn more about social trends and
find out where companies or brands have gone wrong with marketing
strategies so that you don’t make similar mistakes.

9. Acquire brand ambassadors by observing the most active people in
the social networks and encourage them to sell your brand.

Social media marketing is essential if you plan to make money with an online website. This is an excellent way to become well-known online, include established customers in your activities and draw new customers to you.

Give offers that are exclusive to your followers on social media. Add in something that no one else is offering to get people to want to like your page. Try doing a contest on your social media page. You could also try offering an exclusive offer or item for your fans instead. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

Try to test and experiment with new and different social media marketing techniques and opportunities. There are literally thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may be missing out on a new technique that could significantly help your business.

In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.

To have the best mode of contact on social networking websites, you must be able to talk to your customers on a person to person basis. Let them know their input matters to you. When consumers recognize that they are conversing with someone who cares about them, they are more apt to trust the company.

Try to use several websites when engaging in social media marketing. You want to use multiple sites to increase your readership and help expand your business across the Internet market. Also, you may find different tools and apps, different followers, etc, by using different channels.

When you set up your Twitter account, use a background that is suitable to your business. This may take a few extra minutes but, it will give your customers a sense of who you are. Remember that it is the attention to detail that sets apart the most successful in life.

When deciding how to implement your social media marketing strategies, it is important to take into consideration the nature of your products and services. For example, if purchasing your products is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to the buy buttons! Eventually, someone will click it accidentally and then get angry at your business.

Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.

Be interactive on your Facebook page. If all you ever do is post, post, and post some more, then people will get tired of you quickly. If you ask interesting questions, engage consumers in conversation, and respond to their posts, then your posts will become more appealing every time.

By using social media to market your site and business, you will slowly but surely see more customers. If your business and marketing is solid, customers will come back to you and recommend your business to their friends.

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Smartphones and tablets with high-speed Internet are becoming more affordable by the day, which means more and more people are using them instead of their computers. You may think you can rely on your standard marketing techniques to draw in mobile customers, but think again. There are a number of astute things that you can do to to get the attention of people on the move.

A useful mobile marketing tip is to always offer subscribers a small reward or incentive for joining your mobile number list. By providing a token of your gratitude, you will be able to gain a greater number of willing participants for your publicity campaign, and will build invaluable goodwill and brand loyalty.

Keep a close eye on the competitions promotions and ideas, especially successful ones. It is a wonderful way to find out what works and what does not. It is important that you are distinguishable from your competition.

Develop a presence on Foursquare and Google Places as a mobile marketer. These location-based pages are absolutely huge and can really help you to increase your overall web presence. Never neglect to use location-based networks. Just because the web is global doesn’t mean you shouldn’t also focus your efforts locally.

Be very aware of the market conditions around you when involved in mobile marketing. If anything changes that you’re not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing, especially the still-evolving mobile leg of it. Always stay prepared for change.

Get permission before starting to add cell phone numbers to your database. Getting permission means you have found someone who is interested in your service or product. If you fail to get permission, you are sending messages that will likely never even be read. Sending messages without permission can also be a great way to ruin your reputation.

Your web site should contain links to any social networking pages that are linked to your business. If your customers know you have a presence on a social media network, they will check you out but they won’t search.

Making a QR code for your mobile marketing campaign is very easy to do. There are free resources online where you can generate a QR code which enables tracking functions, so you can see where your customers are coming from with the code. That way you know which ad resources the customer got the code from and decide which are effective and which are not.

To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location aware services and directions on demand. But, do not forget most mobile devices are phones. Get your phone number out in the open. Place it prominently on the home page of your optimized website. Just one click of that phone number gives them easy access to your company.

You shouldn’t underestimate the amount of potential that mobile marketing has. Using methods specifically designed to attract those using a mobile device should get you a great response. Keep this advice in mind as you make the move into mobile marketing. When mobile marketing is done right, the results can truly be impressive.