Poster Movie Frat Star 2017

Frat Star (2017) HD

Director : Grant S. Johnson, Ippsie Jones.
Writer : Grant S. Johnson.
Release : January 3, 2017
Country : United States of America.
Production Company : Gravitas Ventures.
Language : English.
Runtime : 85 min.
Genre : Drama, Comedy.

Movie ‘Frat Star’ was released in January 3, 2017 in genre Drama. Grant S. Johnson was directed this movie and starring by Connor Lawrence. This movie tell story about “Frat Star” explores the alluring, superficial, manipulative, and dark world of Ivy League fraternity culture. An insecure, poor, and broken-hearted Nick enters freshman year with no interest in fraternities. This all changes when his old money roommate Billy convinces him to pledge.Rings live streaming film online

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Content Marketing Strategy

A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company present. Pest management? Check. A few small manufacturing companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies.

What wasn’t diverse were the ways they were marketing their companies. Most had e-newsletters. All of them had Facebook pages. Every one of these senior leaders was concerned about search engine rankings.

Another consistent characteristic? Not one of them was happy with their marketing. This is not unusual. It’s predictable that senior leaders are often disappointed with their marketing. Why? Mostly because they believe it should be easier than it is. They also feel they are just one secret-sauce answer away from Utopia. I mean, how hard could it really be? (Don’t answer that.)

And that’s what I heard about their content efforts as well. Their blog posts weren’t getting much traffic or converting. Their email newsletters weren’t getting opened. Their customers were ignoring them on social media. Finding themselves on the first page on a search engine listing was equally hard.

Changing course

I’d heard enough. After the last complaint, I stopped my presentation. This is something I don’t normally do. I’ve been doing this particular workshop for a while, and the flow works well with small businesses. The last thing I wanted to do was alter course.

But I did alter it with this one simple question, “Is the content you are creating and distributing for your customers any different than anything else out there?”

I looked around at the business leaders. You could have heard a pin drop.

I repeated the question.

“Is the content you are creating and distributing for your customers any different than anything else out there?”

I then rephrased and asked the question to each one directly. I asked the jewelry store executive with the e-newsletter if what they sent to customers was any different. They sent coupons and articles that you could find literally anywhere.

I asked the plumber. He promoted content from the manufacturer on his YouTube page and his blog. I also found out that about 300 other plumbers used that same content.

I asked the financial consultant. He said he purposely kept his articles general because he didn’t want to give away any intellectual property without compensation. “How’s that working for you?” I asked.

“Not very well” was his response.

At one point in the workshop, I told them that if they aren’t going to take this seriously, they should all just go out and buy advertising (and I meant it).

Why should your customers care?

For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”

That e-newsletter you are sending out. Why should they care?

Your Facebook post? Why should they care?

Your blog post, video or (God help us all) Snapchat?

You get the point.

Our job, as marketers, is not to create more content. It has never been about that. It’s about creating the minimum amount of content with the maximum amount of behavior change in our customers (hat tip to Robert Rose). For that to be possible, what you are creating has to be valuable, useful, compelling and, yes, different.

The content tilt

Somewhere along the line, we marketers became infatuated with the tools and less concerned about what we put inside them. This, my friends, has got to change.

Of the six-step process of the Content Inc. model (from my latest book), the most important step is the second, the content tilt.

The content tilt is that area of little to no competition on the web that actually gives you a fighter’s chance of breaking through and becoming relevant. It’s not only what makes you different, it’s so different that you get noticed by your audience. That audience rewards you with their attention.

The content tilt is what will separate you from everyone else in your market area. Andrew Davis, author of Town Inc., calls this “the hook” – a simple twist on a familiar theme designed to entrap or ensnare your audience. Without “tilting” your content just enough to truly have a different story to tell, your content will fade into the rest of the clutter and be forgotten.

How to find your tilt

The real goal of this little story was to get you to ask the question – Is my content different? The majority, like over 99% of marketers, do not have differentiated content. They are not telling stories that are different.

If you are like most marketers, then, your next question is “How do I make it different?”

One question marketers should ask before creating #content: Is my content different from my competition?CLICK TO TWEET

This is easier said than done, but it is possible to tell a different and compelling story looking at different data points. Here are some things to consider:

  • Audience – Are you really niche enough with your audience? “Pet owners” simply is too broad as a target audience. What about “homeowners who like to travel with a dog in their recreational vehicle and live in southwest Florida”? That may be too niche, but probably not. To be truly relevant with your story, you need to focus on a very specific reader. As Stephen Kings says in On Writing, you should think about this person every time you create content.
  • How you tell the story – Content marketing has been around for years and has been called many different things. But we at the Content Marketing Institute were the first to call it content marketing. That made a difference in how the audience responded.
  • Platform – One of the HVAC contractors in the workshop told me there are a thousand blog posts a day on energy efficiency. We also learned that there were few, if any, podcasts about saving energy. Opportunity? I’m not sure, but it’s worth a look.
  • Subject matter – Using tools like Google Trends, you can uncover breakout terms for which there are few instructional resources. Take this quote from Jay Baer as an example:

It’s like, ‘Hey I like knitting, and I’m going to start a knitting blog.’ Really! There are 27 other knitting blogs. Why would anybody read yours? What is different? What is unique? What is interesting? Why would anyone stop reading the knitting blog that they’ve been reading for the last three years and read yours ever? And if you can’t articulate that, you need to go back to the drawing board. And most people I find who haven’t been doing this for a while just don’t go through that competitive calculus, and it’s dangerous.

From the subject matter standpoint, knitting might be too broad. Are there certain types of knitting that are underserved, where you could be the leading expert in the world?

What if your content was gone?

Let’s end with this thought.

Let’s say someone rounded up all your content and placed it in a box like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?

If the answer to this is no, then you have a problem (and this article is directed at you, bub).

We want customers and prospects needing … no, longing for our content. It becomes part of their lives … their jobs.

Today, it’s harder and harder to buy attention. You have to earn it. Earn it today, tomorrow, and five years from now by delivering the most impactful information your customers could ever ask for. “Good enough” won’t win the battle for customer attention. Be great.


With such a wide range of prices for SEO services it can be very confusing when you are looking to hire an SEO firm.

If you have ever shopped around for SEO services you most likely received prices ranging anywhere from $99 month to $20,000 per month depending upon your industry and goals. With such a big difference in pricing; how much should you be paying for SEO? 

Here are the five most common pay structures SEO companies use when establishing price points for your project and the average prices you should expect to pay. 

Hourly – If you are looking for a few hours of guidance, a review of particular pages, or you just want someone to review what you are doing briefly each month, hourly pricing may be a practical way of being billed. When you speak with an SEO professional, you should expect an hourly price of no less than $100 per hour from an agency or $50 per hour from an individual.

Monthly Pricing – By far the most common pricing model, you should expect to pay at least $750 per month to retain a trustworthy SEO firm. If you are looking for a specific service such as link building, you may find some good agencies from about $500 per month. What most clients do not realize is their monthly investment is directly proportional to their results. If you are spending $750 per month and your opponent is spending $1,500 per month, you are going to be eToro fighting an uphill battle. When you speak with SEO companies, they should have some background knowledge on your industry, competition and goals. Understanding those factors is the only way to create a plan that is actually going to get you the results you want to see. Beware of cheap SEO providers who offer services for just a couple hundred dollars per month. They are likely to cut corners and put your site at risk because you are easy to replace.

Project Pricing – This pricing structure is like monthly pricing with a crystal ball. As an SEO agency, if you work in certain fields often, you get pretty good at estimating the time and work needed to rank a website and generate traffic. Instead of signing up for ongoing SEO services at a monthly fee, the SEO firm will provide you with an estimate outlining the monthly cost of their services and how many months they need to complete the job. This will give you a total project price and often times, a few payment options. 

A La Carte – If you are looking for a very specific service such as Google + Profile optimization, this type of pricing may work. It also comes in handy if you want to add something to your ongoing services. If you are not sure about the price point for these items, ask the SEO firm what goes into the service and how long it will take and that should help you understand if you are paying a fair price.

Pay for Performance – The number one reason consumers hesitate when buying SEO services is the fear of not seeing any results from their investment. To overcome this objection, several companies started offering pay-for-performance pricing. While in theory this sounds like an excellent pricing structure, when you look at it from a business standpoint, you can see why it is not. If you sign up for three keywords and the firm only gets paid when you rank; what do you think they are going to do? Anything it takes to rank your site quickly. The strategy worked really well prior to 2012, but I would not want to put my website at risk with this type of service in 2014.

Remember, if it sounds too good to be true, it probably is.


When you are looking for an  to work with it is imperative that you focus on the quality of the service you will receive and the ROI potential, not just the cost. 

Hiring a “cheap” SEO company could prove to be the most costly mistake your business will ever make, just ask some of the many website owners who have had their sites destroyed over the past couple of years just to save a few bucks per month.

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There are two ways to get seen on Google. You can either pay for ads that will display on top of search results, or invest in search engine optimization (SEO) to appear organically below the ads.

If you choose to go the advertising route, it’ll cost you at least $1 to $2 per click, but it can be more than $50 per click, according to WordStream. In fact, the average small business that signs up for AdWords spends between about $100,000 to $120,000 per year to be seen via paid search.

SEO, on the other hand, can be much more sustainable for small businesses. If you have the means but you don’t have the time, you may want to pay for a firm to take over your SEO campaigns.


When you invest in AdWords, it’s a short-term solution. However, if you hire a good SEO firm with a portfolio of positive results, they’re going to be focused on more long-term goals and work with your business to organically build traffic.

SEO is a full-time job, which is why many small businesses choose to hire firms instead of doing it themselves. Firms dedicate all of their energy and resources to the task of improving your SEO.

A decent SEO firm will charge between $5,000 to $10,000 per month, according to Brian Honigman (also read, “The Average Costs for SEO Services”). At this price point, you’re working with a company that has a staff of experienced etoro content managers, Web developers, copy editors and analytics experts. The average cost of paying for specific services like website and SEO audits is $1,000 to $3,000. Link building costs $250 to $2,000 per link, and copywriting is 75 cents to $1 per word.

If you do hire an SEO firm, make sure that they’re up to date with Google’s requirements. Though no one can pinpoint exactly what algorithm Google uses to rank sites, it is known that they are looking at mobile optimization and the authority and relevance of your content.

Your SEO firm should be concentrating on building up your site overtime. SEO is not a quick fix, and it can take months upon months to see results. When you add too many keywords to try and rank higher in a short amount of time, you may end up getting penalized by Google.

Your firm should also have a solid client list and a great track record, and talk about the importance of website content. If a firm is all about littering your website with relevant keywords and not even discussing content marketing, find another company.

Just because you hire an SEO firm, it doesn’t mean that you should step away from SEO efforts completely. Your whole team has to be involved in the process by thinking of content to create for your business and analyzing your analytics. You must always monitor your firm, and make sure you’re getting what you pay for.


At this point in time, you may not have the available funds to invest in an SEO firm. Or, you’ve had negative experiences with SEO firms in the past and you want to try it on your own for a while.

If you dedicate time to improving your SEO, you may see better results than a firm would provide. After all, no one cares about your business more than you do.

Another option, aside from doing it on your own, is to hire an SEO team member, which is a big investment up front that can lead to a huge pay off. This person will be much more invested in your company than a firm and know your business inside and out. You can see your analytics whenever you want, and personally consult with your specialist anytime. If you’re not ready to take on a full-time team member, you can hire a consultant for $100 to $300 per hour.

There are many resources available online for improving your SEO. After all, this is the age of DIY. If you’re choosing to go on this path, here are a few pointers to give you a head start.



1. Create content that will attract your demographic to your website. Start a company blog that incorporates engaging images and video along with text and internal links to your website. Promote your blog and content on all your networks including your social media sites, since that’s where people are clicking through to content nowadays. Make sure content on your blog is unique and can’t be found elsewhere.

2. Incorporate keywords into your posts, but don’t go crazy. Make sure they fit in organically within your piece. To find out which keywords are best for you, use an SEO keyword research tool.

3. Utilize all the SEO tools within your website builder for your blog posts. Include tags, make sure your search engine description is filled out, come up with an enticing headline, and use a descriptive URL.

4. Focus on getting linked on high-quality websites. According to Felix Tarcomnicu, an effective method is to monitor your competitors’ backlinks and aim at getting links placed on those same sites. You don’t want links on any website, especially ones that see little traffic.

5. Make sure your page is loading fast enough with Google’s PageSpeed Insights. Otherwise, Google may penalize your ranking if your site loads too slow.

A solid SEO plan is crucial for your business to succeed. Whether you hire an  or take it on yourself, make sure that it’s a priority for your company.

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Poster Movie Beauty and the Beast 2017

Beauty and the Beast (2017)

Director : Bill Condon.
Producer : David Hoberman, Todd Lieberman.
Release : March 16, 2017
Country : United Kingdom, United States of America.
Production Company : Walt Disney Pictures, Mandeville Films.
Language : English.
Runtime : 129 min.
Genre : Fantasy, Romance.

‘Beauty and the Beast’ is a movie genre Fantasy, was released in March 16, 2017. Bill Condon was directed this movie and starring by Emma Watson. This movie tell story about A live-action adaptation of Disney’s version of the classic ‘Beauty and the Beast’ tale of a cursed prince and a beautiful young woman who helps him break the spell.

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LinkedIn today announced that it’s open-sourcing a piece of its software called WhereHows, which allows anyone in a company to learn about and share information on data that company has under management. The software is now available under an open-source Apache license.

 has many systems for storing and processing data, including Teradata’s data warehousing technology, the open source Hadoop distributed file system, the open source Hive data warehousing software, and its own open source real-time analytics software. It’s not trivial to know exactly where a kind of data lives. WhereHows can help with that, because it lets people run wide-ranging searches across everything, and people can post about the data for which they have knowledge.

Rather than viewing data, WhereHows lets people track the specific types of data that are available. In other words, it’s a tool for discovering and managing metadata. WhereHows is available to people at LinkedIn in the form of a user interface and an application programming interface (API) for developers. It serves up information on more than 25,000 嘉盛 publicly shared data sets from HDFS alone. It also takes into consideration flows of data through multiple tools; so, for example, it surfaces 150,000 flows from its open source job scheduler. But instead of LinkedIn keeping the software to itself, the company is opening up and sharing it for other companies with complex systems to use and even build on.

“We are open sourcing WhereHows on GitHub, as well as our , to share our work with the broader data community,” LinkedIn staff data engineer Eric Sun wrote in a . “We highly encourage contributors from different companies to create new features and commit important bug fixes. Though metadata management tends to be tightly coupled to other components in the company, we will continue to try to refactor LinkedIn-internal integrations into WhereHows into generic templates or plugins in open source.”

This is hardly LinkedIn’s first open source contribution. Pinot became available last year, and before that, there were Azkaban, Kafka, Samza, and Voldemort.

But data discovery, or the data catalog, is a whole other type of software. Many proprietary tools are available. For instance, startup came out with something last year. So the WhereHows release could be a big deal for companies with complex data infrastructures. In return, LinkedIn could easily find people willing to improve the technology and maybe even join the company’s ranks.

LinkedIn wants to enhance the software by giving it integration with tools like Kafka, Samza, Gobblin, and Nuage, and it could also add in information on joins between different types of data, wrote Sun.

Documentation for all parts of WhereHows is .

More information:



 would like you to picture this.

After years of hard work, sleepless nights, and too much stress, your business has become secure. Stable. You no longer have to worry about how you’re going to pay next month’s bills or if your work is drying up. Now you’ve got the time to look forward, to be creative and focus on growth, instead of scraping by and constantly riding on the Cashflow Rollercoaster.

How did you get there?

You established yourself as a leader in the industry, made sure you were seen as the go-to person. At the same time that you established your authority, you incorporated processes that kept leads coming in consistently and reliably. With steady leads came more clients and with more clients came regular positive cash flow.

How many small business owners are actually achieving these things?

We surveyed 1,306 small business owners and entrepreneurs to gain a better understanding.

State of SmallBusiness Growth Report 2016 – 1,300 business owners opened up about struggles &…CLICK TO TWEET

Read on for some amazing insights on what they’re struggling with, their goals for the next year, and how they’re planning to improve their business. You’ll also discover some very interesting trends, as to what separates the successful businesses from those who haven’t quite made it yet.

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An Overwhelming Number of Business Owners Plan on Growing in 2016.

What are their growth goals?

About half of our survey respondents say they want to grow 50-100% in the next 12 months. Another 20% say they want to grow between 25-50%.

graph 1

Why do Business Owners Want to Grow Their Businesses?

Almost 40% say they are in business because they want more freedom, and 22% want to make a difference! Both are goals we can all appreciate.

graph 2

In their own words

“I want to scale the business without giving up my freedom.”

“My goal is to move from 1:1 to 1:many – and having a program in place that would appeal to my avatar – and then building the systems to create the flow of leads and convert them into new clients – so that I can achieve the impact, influence and income that I desire.”

“I feel that I need to revamp my business and come up with a business model and structure that will move my business to the next level.”

Achieving this sort of growth is no small feat. The question is, do these small business owners have the right strategies in place to achieve this level of growth? Most do not have processes in place to consistently generate leads.

Most do not have processes in place to consistently generate leads.

Despite these lofty, yet absolutely achievable, growth targets, 84% of responders say that their current lead generation strategies are NOT sufficient to reach their goals.

graph 3

This is an extremely important piece of the puzzle that 84% of business owners are missing.

84% of responders say their current #leadgen strategies are NOT sufficient to reach their goalsCLICK TO TWEET

And when it comes to generating more leads and appointments, one of the key elements is a plan that makes multiple touch points and moves prospects through your enrollment or sales process.

Frequent and consistent communication keeps you top of mind. If prospects don’t know about you or don’t remember you, they aren’t likely to convert to an appointment; and if you’re not generating enough leads and appointments, you likely won’t have enough clients to reach your goals.

It’s that simple.

With that being said, we found that only 18% of survey respondents keep in touch with prospects and potential clients on a weekly basis.

graph 4

There’s a connection there, between communication and lead generation. If you don’t communicate with prospects, you won’t be generating enough leads.

So if that’s the key, why aren’t more business owners working on this?

In their own words

“I don’t have a good system in place.”

“I don’t have enough time.”

“Not quite sure where to start or how to go about some of these marketing projects.”

Most business owners struggle to stand out from their competitors.

Standing out from the competition is a crucial step in the communication process that turns prospects into clients. So how good are small businesses at this?

60% of business owners say they’re confident demonstrating what differentiates them from the competition.

graph 5

But when you combine different pieces of data, a different story comes out. Of respondents who said they have VERY FEW differentiators, 92% said they sometimes or consistently have cash flow problems.

And out of the respondents who said cash flow is NEVER a problem in their business, 68% answered “4 or 5” (they have several to many differentiators).

Communicating why a prospect should choose you over the competition, appears to be a very important part of the equation.

In their own words

“Our biggest challenge is getting the message out about how what we offer is different from other products and services.”

“We’re having trouble connecting with people who are not just looking for the cheapest price without regards to quality and results.”

“I don’t have the knowledge on how to market in a way that is unique and provides a … WOW.. factor from the competitors.”This causes them to have cash-flow problems.

This causes them to have cash-flow problems.

Cash-flow problems are far too common in startups and small businesses. According to our respondents, only 12% of business owners say that cash flow is NEVER a problem in their business.

graph 6

Only 12% of #business owners say cash flow is NEVER a problem. Are you 1 of the lucky few?CLICK TO TWEET

Of respondents who said maintaining cashflow IS a consistent problem in their business, 77% also said they DO NOT have processes in place that consistently generate new leads and clients.

On the other hand, out of the 13% of business owners who report that they DO NOT have cashflow problems, 83% of these profitable, successful businesses DO have systems in place to generate leads and appointments consistently.

Clearly those businesses who are more successful have one thing common. They have systems place to generate leads and appointments consistently.

For the businesses who reported struggling with cash flow, it’s clear that a lack of systems is creating significant problems and challenges.

The good news about these cashflow problems (yes, there is some good news) is that they seem to decrease as a business becomes larger.

According to our survey, businesses with sales less than $100K have the most problem with cash flow, but fortunately, that problem gets incrementally less as total sales increase.

The data supports the conclusion that marketing systems to generate more leads and clients are one of the key ways to make it happen.

In their own words

“We are constantly fighting the cash-flow battle. We need to market more, but we lack the funds to create a constant marketing campaign.”

“Feast or famine. Workload month to month can vary hugely.”

“[I] don’t have the cash flow to fund growth.”

Most realize that they need to do something different to reach their goals, but aren’t sure what to do.

Respondents plan to try everything from hosting a podcast, to writing a book, to blogging in 2016, but the largest percent of survey takers plan to use social media to reach their goals.

graph 7

Social media is one of the most efficient ways to engage with prospects, build up your reputation, and start converting prospects into leads, appointments, and clients. Unfortunately, most small business owners don’t know how to get the results they want from these platforms. They lack the structure and processes to consistently generate leads through these channels.

Out of the 71% of business owners that have used social media as a lead generation tool, only 6% say they’ve gotten great results. A whopping 57% of them say that they’ve gotten poor results from social media.

It gets worse.

Out of the small number of leads that small business owners are able to scrape from their social media efforts, very few are converted into paying clients. 49% of business owners convert these leads at a rate of 10% or less.

graph 8

In their own words

“I would like social media to make me money.I have 1400 followers on Facebook and 400 followers on Twitter and still have not made a dime from either.”

“I don’t know how to use social media for selling services.”

“Need to understanding how to use social media in a way that is easy to implement and keep up with.”

Bottom Line, Time for change and Small Business Owners Need Help

Luckily for you and me, and for the economy, the small business sector isn’t going anywhere. But that doesn’t mean any specific one of these business owners is guaranteed to succeed.

Yet based on the results of this study, it’s clear what they need to do in order to position their businesses for a bright future. Creating systems in the marketing department, to gain and retain the attention of prospects, and therefore increase the pipeline of leads, appointments and clients coming through the door; that is the most compelling mandate that this study offers.

It’s a simple truth. In order to grow, a business needs marketing systems to get the word out and bring in prospects and clients.

You also need to have a way to stand out from your competitors and position yourself in a way that will compel your ideal clients to want to talk business with you. And to have the right processes in 嘉盛 place to convert these appointments into paying clients, so you can get off the Cashflow Rollercoaster and achieve greater impact and freedom…the reasons most business owners started in the first place!


How to Miss Out on Tons of Social Media Referrals (Or Not)

 should be a part of your overall marketing plan. The social channel can send a torrent of targeted, engaged traffic to your site. It can give your brand more exposure to new audiences. And it can improve your existing customers’ brand loyalty.


The result? More leads, more conversions and more sales. Let’s say, however, that you’re dead set against enjoying the benefits of integrating social media into your site. You don’t want the referrals from Facebook and Twitter. And you couldn’t care less about audience engagement on Instagram and Pinterest.

I’m going to show you how to turn off these valuable traffic spigots. Below, you’ll learn a set of tactics that all but ensure you’ll receive a drop of love from the social channel.



You’ve written a great piece of content. You know your audience will love it. In fact, it’s so good they’ll likely tell their friends about it.

To make sure no one hears about your content on Facebook or Twitter, refrain from putting social share buttons near its end.

You can’t trust visitors to not share your content. It’s just that good, but you can remove the temptation by neglecting to give them share buttons that make sharing easy.



The last thing you want is for your customers and prospects to find you on Facebook, Twitter and Instagram. After all, that would just lead to more social media referrals, the exact outcome you’re trying to avoid.

Make it tough for folks to find you by refusing to put social media profile icons on your site.

If you must include them – for example, your board of directors demands it – place them where visitors are unlikely to see them. Definitely don’t place them in your footer near your phone number and email address. That’s the first place your visitors will look.



Suppose you’re active on Facebook and Twitter, but don’t want your profiles connected to your company’s site. After all, that would allow your worlds to collide. It wouldn’t be long before fans in the social channel strolled over to your website. And that, as we’ve noted, is unacceptable.

Make sure there’s no indication that your website is in any way linked to your social media profiles. Definitely don’t embed your Twitter feed, Pinterest feed and Instagram gallery in your 外汇交易平台 site’s right sidebar. And whatever you do, don’t put a Facebook Like Box there. People might get the idea that others trust your company, are loyal to your brand and love doing business with you.



If you must integrate social media into your site – again, if your board of directors is calling the shots – you can at least take a hands-off approach to dilute its effect.

How do you do that? First, don’t set up a Web analytics package. That would just allow you to track how social media referrals behave when they arrive on your site. That knowledge might inadvertently lead to improved conversions. And we don’t want that.

Second, don’t monitor which social media sites are sending you the most traffic. Doing so would only tempt you to focus your efforts on maximizing your footprint on those sites. It’s far better to act like an ostrich and keep your head buried in the sand.



In the event you’ve been given a mandate to leverage the social channel for your company, there’s one more tactic you can use to dampen referral volume. Create profiles on every social media site you can find.

Don’t focus on the largest sites. That would just bring more traffic. Instead, throw a wide net that snags even the smallest sites, including those unlikely to send you any referrals at all.



Clearly, I wrote this blog with tongue firmly planted in cheek. You already know how important social media can be for generating awareness for your brand, encouraging customer loyalty and improving brand engagement. It can – and should – play a key role in your inbound marketing strategy.

The social channel is going to be more important than ever in 2016. Make sure your site is optimized for it to give yourself an advantage over your less-prepared competition.


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What to do when someone trashes your company online

It’s going to happen. Someone’s going to have a bad experience with your brand and head directly to social media to complain about it. Far too many brands either ignore the comment or, worse, delete it entirely.

At my we created and use the SWARM Methodology – a five-step approach to converting “enemy combatants” into brand advocates. Here’s how it works.

S – Speak like a human

Organizations have a bad habit of communicating with people as if they were, well, other organizations. They speak in grand tones of “we” and “us” – trying very hard to avoid admitting that an actual human being (“I” and “me”) wrote the text. Words like “we” and “us” serve only to distance yourself from your correspondent and, in a crisis situation, this is the last thing you want to do.


Instead of “We are sorry to hear of this situation,” use more human language like, “Yikes! I’m so sorry about that.”

W – Win/Win

People complain on your social media channels because they want something to change – better quality service on their next visit, a cheaper rate, and so on. One way to help knock down an angry swarm is to give them something more than just a response. Give them a “win.”

You don’t need to overthink this. Wins can be simple – a promise to check back with them to see if something they were complaining about has improved.

My agency works with a number of shopping centres to help them manage their social media channels. One day, one of the centres’ Facebook pages we moderate started to blow up. A visitor had posted a complaint about the in-mall kiosk vendors’ somewhat aggressive sales tactics. Someone complained on the Facebook page and it went viral. Our approach to responding was threefold: (1) Acknowledge the comments (2) promise to look into it and (3) report back the next morning on what happened.

Do something more than listen. Take action, and tell them what the action you’re taking is.

A – Avoid a public battle

Perhaps the biggest mistake I see organizations make online is they engage in a conversation about an issue in the public channel – whether that’s a blog, Facebook page, Twitter account, or somewhere else.

Once you identify an issue and reach out to the combatant (for lack of a better term), you should take the issue “offline.”

There are lots of ways to do this, but the simplest is to ask the person to e-mail you the details. If the issue shows up on Twitter, ask them to follow your brand account so you can DM them your direct e-mail address, then continue the 炒外汇 conversation there. If the issue shows up on Facebook, ask them to send you a private message to your brand page, then continue the conversation there. If the issue shows up on your blog, ask them to send you an e-mail, then continue the conversation there.

R – Right the wrongs

You may find that in the heat of the moment, people exaggerate the issue. Suddenly, a simple dispute over what they were charged becomes, in their mind, a criminal action where they were billed hundreds of thousands of dollars.

It’s important that you correct the record. Remember, Google has an elephant’s memory. If she had posted this in a blog review, you need to have the accurate information attached to this post, so correcting the record right on that page as a comment is critical.

There is nothing wrong with politely correcting the record, and you should absolutely do it if they have claimed something that isn’t true.

M – Make friends

The final, and perhaps most important, part of the SWARM Methodology is to turn your combatants into advocates.

After telling them what action you’ll be taking, make a note to follow up with them personally in a few months to ask if the situation has changed. Or offer them a discount in a few months to try it again.

Let’s say you’re a restaurant and someone complained that you don’t offer gluten-free options. Consider asking if you can e-mail them when you have a few ideas for menu choices to ask their opinion.

This five-step SWARM Methodology is not foolproof, but when exercised consistently, politely and quickly, it can make a huge difference in the reputation of your brand and the success of your business.


Last week we covered some of the most , one of which was link building.

Local SEO link building has changed quite a bit over the past few years, shifting focus from creating citations in high volumes to building a combination of high-quality citation and links. Here is what you need to know to effectively build links and citations in 2016.


Before you build any citations you need to know what is already out there for your business and ensure that each existing citation has the correct name, address, and phone number list. If you do not have a citation finder tool like Whitespark, you can search Google using allintext:”your address” to find a list of your existing citations. You should also check every site for an existing listing before creating a new one.


Local search results are dynamic and can vary greatly based on the search terms and location. Search for auto insurance 90210 and you will see something like this:

Is Google in the lead generation game now? Above you can see the option to get quotes through Google. That being said, you should always start by looking at the SERPs for your keywords so that you can have an accurate expectation of the value of ranking for various terms based on expected CTRs.


The first citation you should create is a . Simply follow the steps and you can have your profile setup within a few minutes. Once you set it up, you will need to wait for a postcard to verify your listing and then it will be live. At this point be sure to record your name, address and phone number so that you can list it the exact same way across all of the future citations you will create.


If you are just getting started and are not sure where to list your business simply start by searching for your keyword + location and make note of the directories that show up on the first and second page.

Refer back to how you listed your name, address and phone number on your Google My Business listing and be sure to list it exactly the same way on the new citations. As I mentioned earlier, you can use tools like to find additional citations sources based on what your competitors have. Another great resource is the BrightLocal citation list of 1,000 citation sources sorted by niche.


Most citation guides discuss directories where you can list your site but unstructured citations are also beneficial to local rankings. One easy way to build several of these citations is through the use of a press release. In the past press releases where useful for organic SEO and were used to pass link juice to money sites. While Google has stated that press releases for this purpose are no longer helpful, they are still great for local rankings. Web 2.0 sites setup to be niche relevant are also a good source of unstructured citations and built correctly, can pass link juice to your website safely.


One common practice is local SEO is citation boosting. Many people do this using automated programs, Sape or private blog network links. If you are going to use automated link building to boost citations, you should check to see if the link on the citation source is do follow. If so, you should not build spam links directly to the citation as it may pass negative signals to your website. A better way to boost citations is by linking to them from guest posts, Web 2.0 sites and other better quality links. Increasing the distance between your site and any spam is more important in 2016 than in the past when spamming Web 2.0s and directories was commonly done.


Google looks to promote sites that are actual brands over sites that are not authentic. One way to generate brand signals is to set up profiles on the top social sites and link them back to your business website. You can do this manually or you can use a service like KnowEm to have these profiles setup quickly. Remember to list your name, address and phone number on these sites to gain additional citations.


At first citations was all it took to rank locally but now Google also looks at inbound link signals. Unlike a traditional link building campaign, you can actually lower your standards for local SEO. I am not telling you to build spam links but I am telling you not to overlook great local sites because of low metrics. Look for local BlueHost优惠码 bloggers, small local papers and for business associates that have websites. If a site is relevant to your niche or location, think carefully before you pass up on a link from them. As with citations, you should also look at your competitors to find link opportunities. Guest post links are also great to add to your link building campaign.

For these, niche relevant links are great and they do not need to be location specific.

There you have it, a fluff free plan that will help you boost your local rankings in 2016.

Over to You…

What is your favorite trick for finding a great local link or citation opportunity?

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