One of the biggest challenges facing marketers is how to engage with email subscribers. With so many email marketing companies competing for readers’ attention, it may seem nearly impossible to have someone read an email from start to finish. But, like Bill Gates famously said in 1996, “content is king.”

If an email contains compelling content throughout, it will drive subscribers to a higher level of engagement. Below are ways marketers can create and incorporate engaging content in an email campaign, from attention-grabbing subject lines to videos and interactive content.

Start with the subject line.

If a marketer wants to grab subscribers’ attention amid a sea of other marketing emails, they need to craft a great subject line. The majority of people read emails on a mobile device, and most mobile phone displays truncate subject lines at roughly 35 characters, so the subject line must be brief. Avoid redundancy, for example, including “June Newsletter” in your headline is a wasted subject line.

A subscriber receiving the newsletter already knows that it’s a newsletter, and that it arrived in June. The best approach is to use the subject line to highlight a few items from the newsletter and separate them with a vertical bar. For example, “2016 Email Marketing Tips | Social Media News.” The character cutoff also means marketers must put the most important information first. So, instead of saying “Purchase our newest products 50% off,” try “50% off our newest products.”

Write content that gets noticed

The body of the email is just as important as the subject line, so be sure the content lives up to the hype of the subject line. In addition to abiding by the basic grammar rules, here are some tips for writing engaging content:

• Don’t forget details. Assuming most people skim emails, including relevant details in the opening sentence is key to keep subscribers reading.

• Be concise. Similar to the subject line, it’s important to keep the body of the email concise. No one wants to spend a lot of time reading through an email.

• Include a call-to-action. Informing readers about a new product or whitepaper is great, but telling them to purchase the product or to download the whitepaper is even better.

• Keep it casual. A conversational tone is almost always the best choice for marketing emails. If you’re not sure how to write in a conversational tone, the easiest way to get started is to read your writing aloud. If you sound like a robot or a college professor, the tone is too formal. The best way to achieve a conversational tone is to use contractions and write short sentences.

• Get a second pair of eyes. Always ask someone else to read your work. Pick someone who can proof for grammatical errors and who’s not afraid to say, “This is boring.” Then use that feedback to write something better.

Mix it up

Adding a variety of content in emails enables marketers to connect with a broader audience. Here are some tips on how to best use different types of content:

• VIDEOS

How-to and tutorial videos are great ways to find a new audience, but there are many other ways marketers can use videos. Videos allow companies to humanize themselves and ultimately better connect with their audience. Videos showing employees engaging in some fun activity around the office or explaining their culture and corporate values are great examples.

• SURVEYS

Surveys are particularly useful in B2B marketing, especially if the majority of a company’s subscribers operate within the same industry. For example, marketers could conduct a survey about challenges in the service industry and share the results with those who participated.Watch Full Movie Online Streaming Online and Download

• INFOGRAPHICS

Infographics are perhaps the most versatile type of content, because the format works well in newsletters, on social media and on company websites. Infographics also allow marketers to present statistics and survey results in an appealing, concise manner.

• GUIDES

Consumers are sometimes faced with an overwhelming number of product choices, and buying guides can help them compare and contrast products without conducting multiple Internet searches. Include a link in the email to a guide on your website, and this can help keep a potential customer on your website, rather than leaving to find better information.

Creating engaging content takes time. Successful email marketers not only listen to feedback from their peers, but also monitor how their subscribers respond to the content, and are willing to make changes accordingly. Contact Virtual Focused Marketing for more information.

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Mobile is now the norm.

The number of people relying on their mobile devices to get them through the day — check email, browse the Internet, chat with friends, update social media and shop – has skyrocketed over the past few years. It is expected that by 2017, 63.4 percent of users worldwide will access content via their mobile devices instead of laptops.

 that aren’t adequately optimized for the mobile experience risk being left behind. Designing for mobile, however, presents a whole different kind of challenge. You want to deliver the best possible user experience via your mobile site while keeping intact the most important features of your website. It’s a delicate balance to strike and the greater the content, the greater the challenge.

Businesses can choose to create responsive sites or standalone websites for mobile experience. Regardless of choice, the following checklist will help your company optimize a website for mobile users.

FAST LOAD TIME

A website should load fast on desktop as well as mobile, but even more so on mobile given the limitations of the hardware supporting such devices. Not everyone uses devices with fast processors and rarely do people have the patience to wait for a site that takes forever to load. They might as well just check out your competitor – and they do.

WELL-STRUCTURED

A website that looks great on desktop may not be eye-pleasing on a mobile device in a similar fashion.

You have greater screen space to make use of with desktop, so you can afford to introduce a number of menus, loads of quotations, heavy homepages and a ton of content, with special effects that pop out throughout the users’ journey on the site.

All of this, however, will have to be handled carefully when optimizing the site for mobile. Too many drop-down menus are a no-no as is a lot of content in one place.

A website should look uncluttered and minimalistic on mobile. This might mean you are not able to include all the features from the desktop version. It’s a tough call to make, but it’s necessary to deliver a smooth and lean mobile user experience.

NO POP-UPS OR FLASH

Pop-ups are intrusive and annoying. They are also difficult to close on small screens. Similarly, not all mobile devices are able to support Flash. If you include features that are not universally supported or well-received on mobile, it will just lead to users abandoning the site.

EASY-TO-FIND INFORMATION

Form is important, but not at the cost of function. The most important and relevant information should be easy to find. Also, the structure of the mobile-optimized website should not sacrifice the usefulness of its content.

If a user has to think or tinker around a lot in order to get to the important bits, you haven’t done a good enough job of optimizing the website for mobile.

PROMINENT CALLS-TO-ACTION

A clean and intuitive layout aids users in navigating through a website smoothly, but calls-to-action (CTAs) should be easy to spot and click on. These could be blog subscription buttons, shopping cart icons or buttons representing any action that you want users to take. You would have to structure the website so that they are eased along the process. The goal of a mobile-friendly website is also to drive conversion.

TACKLES THE ‘FAT FINGER’ PROBLEM

Browsing the Web on mobile leads to a lot of accidental clicks. Apart from being annoying for the user, these also lead to skewed metrics for businesses.

The ergonomics of your mobile/responsive site should be such that they minimize the occurrence of users clicking on buttons and/or banner ads they had no intention of accessing. Instead of the little ‘X’ in 浦汇 the corner, ads should display broad tabs that are easier to click on for the desired action. Scrolling should be smooth, and menu tabs should be spaced apart well enough not to lead to clicking on the wrong ones.

OPTIMIZED FOR SEO

Since mobile devices are increasingly being relied upon for Internet searching and carrying out all kinds of tasks, it becomes equally important for them to be optimized for SEO, too, just as the desktop version. Pay as much attention to optimizing it for local SEO as you would to your main website.

It’s a combination of functionality and user experience

A mobile website requires a precise design. It should be intuitively laid out to facilitate an easy and memorable user experience.

For new business owners, or those on a tight budget who cannot afford to hire Web agencies to design for them, there are a number of responsive WordPress themes that lend themselves beautifully to mobile devices. A little bit of DIY and customization will help you take advantage of all of the features.

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Ask three people what a “landing page” is, and you’ll probably get three different answers.

One might say it’s the homepage of a website. Another might describe it as a top navigation item in a website menu. The other person might describe it as the place a visitor ends up after clicking on a link somewhere else.

In fact, all three are correct.

In the classical sense, landing pages are indeed any page where visitors to your site wind up or “land.” This can be a homepage, a main menu page or a contact page. So, while none of the three people surveyed would be technically wrong…from a marketing perspective, none of them is really right.

What is a Landing Page?

Imagine an airport with all of its runways: the constant bustle of air traffic coming in and air traffic going out, with people boarding and unboarding, preparing for the next stage of their journey. These landing strips are the airport’s lifeline—its entire reason for being. The air traffic control tower, the baggage claim and the terminals all may have their place in the great air travel continuum, but without well-marked and well-maintained runways, mass air transit as we know it just wouldn’t be possible.

In many ways, landing pages are the runways of your website. Visitors can only buy your products, learn about your services or engage with your content after they have arrived. Landing pages are what bring them in. If optimized properly, landing pages can deliver top quality leads right to your doorstep.

Landing pages are like one-page websites designed solely for the purpose of bringing in traffic. Once on the page, visitors can be routed wherever you want them to go. You can drive traffic to your site without using landing pages, but if you sell products or services that are typically bought 浦汇fxpro compulsively, a dedicated landing page can help you close the sale immediately. On the other hand, if you offer a service that requires a more methodical, measured approach, landing pages can offer your prospects the valuable information they seek, but only if they provide valuable contact information to you in return.

That’s why “landing pages” are sometimes referred to as “conversion pages.”

Of course, many businesses don’t want to interrupt the flow of their websites with pages that deliver such a “hard sell.” To avoid having their site seen as “tacky” or “pushy,” many business owners opt for a landing page—a specific page that is completely separate from their main site, yet maintains a consistency of brand.

How Should Landing Pages Be Used?

Just as runways serve as launching pads for new experiences, landing pages should be seen as serving the same purpose. Each landing page has a main objective: compel visitors to take the action you want them to.

• LEAD GENERATING LANDING PAGES

The purpose of a  landing page is to gain information for later marketing. Whether the page is selling or promoting a product or just prompting a user to provide their name and email for more information, the goal is to gather information to make future sales. The information users provide gives the company the ability to promote their products through other digital marketing channels. There are a number of ways a company can use lead generating landing pages, including:

o Webinar registration

o Free trial or product (e.g., e-book or white paper)

o Coupons/discounts

o Product launch notification

• CLICK-THROUGH LANDING PAGES

A favorite among e-commerce businesses, the click-through landing page is designed to persuade prospective customers to purchase a company’s products or services. This type of landing page leads to another page to finalize the purchase, typically to company’s electronic shopping cart.

An attractive landing page can transform your conversion rate, boosting it by over 40 percent.

What Goes into Developing a Landing Page?

The design of your landing page greatly influences your lead-to-sales conversion. Many passengers get nervous as their plane comes in for a landing—do they really want to make this giant leap, this purchase, to explore an uncertain future? According to Kissmetrics, a delay in page response of a single second can reduce your conversions by 7 percent. A smooth landing makes all the difference. A cool, crisp description of your product or service will help seal the deal, earning the trust of your prospects and turning them into customers.

Keep in mind that when designing the contact form for a landing page, the more information you request of your visitors, the less likely they are to stick around. Not everyone enjoys providing their life history online, especially if they’re unfamiliar with your company.

For example, if you’re offering a free e-book, and it requires a form to be filled out before delivery, the ratio between how much they need the information in that e-book should outweigh the information they’re willing to give you to get it. In other words, if you’re going to ask for more than just a name and email address, your offer should be quite compelling.

By transforming the average landing page experience into something truly special, you give your prospects a window seat that lets them enjoy the ride and lets your business fly to new heights.

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Machine learning is the future of Internet search.

With RankBrain, we finally have an artificial intelligence (AI) system that will give answers to all of our questions. In Oct. 2015, Google announced that this new system will become an inseparable part of its search engine. Basically, its main function is to better understand queries and provide end-users with more relevant results.

So, how does RankBrain do this?

Given that this is a program, it first has to convert language into something more understandable. It puts words and phrases into mathematical entities called vectors. This allows it to interpret results. After that, all these phrases are categorized into clusters based on their semantic meaning. If two clusters are interconnected, they will be placed near each other. In that way, RankBrain is able to understand synonyms and related phrases and to make connections between them.

HISTORY OF SEMANTIC SEARCH

First introduced in 2012, Knowledge Graph represented a very sophisticated system that treats keywords as real things, the same way humans see them, instead of plain strings. It used numerous databases to extract information. As a result, Google started understanding relations between objects marking the transition toward semantic search.

With Hummingbird, Google managed to take their product a step further. In 2013, the company implemented this algorithm into their search engine. Similarly to the previous Knowledge Graph, it included semantic search, being able to understand synonyms and related keywords. But, there was one big difference. With this algorithm, Google was also able to understand user intent. In a sense, if Knowledge Graph was first step toward semantic Web, Hummingbird was the initial phase toward machine learning.

WHAT IS SO GREAT ABOUT RANKBRAIN?

About 15 percent of queries on the Internet are completely new. On daily basis, it translates to about 450 million searches. Unfortunately, Google can’t find a valid answer to many of these questions. It is no wonder that the company is constantly trying to find ways to reduce this percentage. Thus, Google invented RankBrain.

The thing you have to understand about RankBrain is the fact that it is actually a part of Hummingbird algorithm and that it implemented all the positive progress made in the past and polished it even further. Back in the day, on-page optimization was based on (percentage of keyword repetition within the text). Given that this led to several SEO malpractices such as unreadable content, Google had to invent something that will improve user experience (UX).

Of course, semantic search and understanding user intent are great. However, the true value of this AI system lies in its learning capabilities. Even with all the synonyms and related keywords, Google still had issues understanding certain queries. In some cases, it gave improper value to certain words, prioritizing FxPro parts of the phrase instead of keywords as a whole. With RankBrain, Google is able to understand slang and questions that were previously ambiguous. This system is excellent for long-tail keywords. Furthermore, when processing new queries, it is able to make sound predictions based on previously accumulated information.

There is another thing that needs to be mentioned. Back in the day, during Hummingbird era, when you enter something in search tab you would get results that are same or similar to phrase which you entered. After RankBrain, when you type in something, you get direct answer to a question even if it doesn’t have direct connection to the words which you typed in the bar.

Example:

• Hummingbird – Search: “How old is Will Ferrell?” Result: “Will Ferrell – Wikipedia, the free encyclopedia”

• RankBrain – Search: “How old is Will Ferrell?”, Result: “48”

One thing is for certain, as the initial description implies, RankBrain represents a system that is able to learn and improve as the time goes by. With this in mind, it can only get better when it comes to assisting Google users even without further polishing.

HOW DOES RANKBRAIN AFFECT SEO?

Given its name, you could presume that this system is in direct connection with ranking signals. In recent Google Q&A, we learned that RankBrain is now one of the three main Google ranking factors together with content and links. But, there is a lot of debate in SEO world about this. Many experts see RankBrain, not as a direct ranking factor, but instead as something that affects queries and through them, the search as a whole.

RANKBRAIN AND YOUR CONTENT

In a way, we can observe it from the same perspective as the Hummingbird. As long as you are creating normal, natural content, you will be visible to Google. But, according to our predictions, it probably won’t have a drastic impact on on-page optimization.

Why is that? Simply put, this update helps people who are searching for certain results, but it shouldn’t affect articles themselves given that semantic search is in place for some time now.

For example, if your article is optimized around word “pet food”, previously, visitors could have reached your page by typing things such as “pet products”, “animal food”, “things for my cat” etc. With RankBrain, Google will most likely be able to lead visitors to your page even if they put some obscure things such as “the stuff that cat puts in its mouth”. In that regard, your mission as an author doesn’t change.

We can safely presume that Google will become smarter. At this point in time, this is pretty much a fact. Nevertheless, LSI keywords concept will most likely remain in place as the best way to convey an idea to the search engine. Given that RankBrain will be used to understand language patterns, slang as well as to connect the dots within the content, its main purpose would be to help Google user. Nevertheless, copywriters will still have to concentrate on semantics and general meaning of the text if they wish to be visible.

HOW DOES RANKBRAIN ACTUALLY LEARN?

This is the million dollar question. Google is usually very secretive when it comes to its technology (which is to be expected). But, we can speculate that click-through rate, time spent on a website and bounce rate will become the most important indications which will help Google determine whether a certain article is good fit for a certain query.

Another thing to note; RankBrain doesn’t only help with slang and long phrases. It also helps with keywords that have numerous meanings. In that regard, as it starts learning through click-through rate, time spent on a website and bounce rate, it will most likely give advantage to queries that have more monthly searches (Apple computer instead of apple fruit). This can pose quite a problem for those who are working with less searched keywords. Nevertheless, as it always goes, people will look for an answer until they find the wanted result.

Now, we can suggest some SEO tricks such as great titles or intriguing META descriptions that will attract some of these floating visitors. However, given the RankBrain’s learning potential, this will most likely be a temporary thing as it eventually starts leading people to websites with the most relevant information for their query. In other words, user will have to ask something really unusual and obscure given that the system already has answers to the most common questions. Besides, do you really wish to have visitors who are not interested in your topic?

HOW DOES RANKBRAIN SEE MEANING BEHIND THE WORDS?

At the beginning of the article, we mentioned that RankBrain understands connections between the terms through system of vectors. This is an example which was provided to us by Google.

As you can see, it shows us the connections between countries and their capital cities. However, this is only the part of the story. Relationships between the countries are much more interesting. On this graph, you can see Mediterranean countries such as Greece, Spain, Italy and France grouped together. Similarly, France, Germany and Poland are close to each other (given that they are in the center of Europe) where Germany and France are close to each other (most likely due to mutual physical borders as well as close diplomatic and economic relationship between two countries).

As RankBrain starts processing all the articles and news feed on the Internet, AI system is able to notice patterns and realize similarities between different countries.

So, how does this apply in practice?

Let’s take keyword apple as an example. We all know that this word can be used for both fruit and technological company. As such, it can pose a real problem for users. We tried with two different queries:

• What is apple?

• What is an apple?

In both cases, first thing that popped up was linguistic definition of the apple. It described the fruit. However, in case of “what is apple?” query, search engine gave us information about the company. On the other hand, “what is an apple?” gave us numerous results with the fruit. Given that most people, who search for apple, search for data regarding tech company, it was only logical that plain, basic form will give us results about the Apple Inc. On the other hand, Google recognized that “an” and “apple” usually go together when we talk about the apple tree so it showed us results about the fruit.

There is additional interesting innovation that is introduced with this machine learning system. According to Google, RankBrain will distinguish queries based on location. Ok, this is not a new concept given that even previously, results varied slightly depending on the place where you are living. However, this difference will be even greater when some results get removed, as RankBrain deems them irrelevant for a certain country or region.

 

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A single metric like  cannot wholesomely describe the results of your digital marketing strategy. In order to see the “big picture” the key is to test multiple metrics, generally referred to as key performance indicators (KPIs).

Metrics, or KPIs, represent the hard numbers extracted from your website data. The majority of this data can be obtained using tools like the basic Google Analytics or more advanced tools.

Today, we are going to highlight the six SEO metrics you should review to get a better understanding of the overall health and performance of your website.

1. KEYWORD RANKING: HOW ARE PEOPLE FINDING ME?

Once upon a time, Google was a kind and gentle search engine that provided SEOs with keyword ranking and traffic data. Simply log in to Google Analytics and you could see exactly what people were searching to find your site. Unfortunately, those days are long gone. If you connect Search Console and Analytics you will get some keyword data, but nothing like before. Tracking keywords is more important for that reason as it will enable us to determine:

Whether you’re focusing on the right keywords – if none of your blog post rank for their target keywords, then you need to focus on less competitive keywords or building more authority.

Whether you’re growing with time – all keywords should slowly improve their ranking as you acquire back links and the site gains more trust. If this is not the case, then something is definitely wrong with your SEO plan.

Whether you’re moving “link juice” well – the easiest way to test this is by creating a new blog post and linking to it from other pages on your site. If you have a strong domain, you should see a quick boost in the initial positioning for your keywords and in the case of long-tail terms, you can even rank in the top three with only internal links if your site has enough juice flowing through it.

2. LINKING ROOT DOMAINS: YOU HAVE DA JUICE?

It is obvious that search rankings have become more dependent upon the on-page SEO factors in addition to user interaction patterns but even so, one of the most important factors currently is back links. They play a major role in ranking and will continue to dominate in the near future. This means that your SEO strategy needs to include link building if you want to become an authority in your industry.

Regardless of how you decide to obtain new links, you need to make sure you have identified and are tracking key metrics life trust flow, domain authority, and topical relevance. Not only should you track these metrics but they should be instrumental in planning your link building strategy.

3. ORGANIC SEARCH TRAFFIC: WILL THEY COME?

Is your organic traffic increasing month over month? Are the above actions leading to more visitors to your website? A free tool like Google Analytics is all you need to track organic traffic so you have no excuse not to do so. Aside from looking at your organic growth, take some time to find out where else traffic is coming from. Did that last link you got placed to your site send a boat load of traffic? Make a note of it and look for similar link ops.

4. AVERAGE TIME ON PAGE: DO THEY LIKE IT?

What do visitors actually do when they get to a page they don’t like or are not interested in? They exit promptly. On the other hand, if the page is relevant and interesting to the visitor, they are likely to spend more time on it.

Your main goal should be to entice your visitors with quality content that keeps them engaged. The longer they spend on a page the more time you have to tell them a story, show them your value, or intrigue them to take an action resulting in a conversion.

It’s important to note that even social networks are taking time on page into consideration within their algorithms (who sees your posts without paying for a boost), so it should be clear that relevant, high-quality content is something to strive for.

5. PAGES PER VISITOR: DRIVING THEM INTO YOUR FUNNEL?

Earlier we touched on internal linking and how it creates a flow of link juice, giving power to newly published pages on your site. The other benefit of internal linking is to help site visitors find information they want or need that supplements information found on the page they’re on. If you notice that visitors are not visiting more than one page, you should reconsider how your internal links are being setup and how you can make them more valuable to your visitors.

Two effective ways to entice more internal pages views are:

• Adding a related post section to the sidebar or bottom area of your blog post.

• Adding more internal links to each article, specifically using terms or acronyms that may not be familiar to the reader as the anchor text.

6. RETURNING USERS: DID YOU MAKE A GREAT FIRST IMPRESSION?

A lot of businesses invest heavily into getting visitors to their content for the first time. Once you have them on your page, you need to follow through by providing content and resources that are exceptional.

While taking the extra time or dedicating resources to creating better quality content may seem counterproductive to some, it can actually save you money or at least increase your customer lifetime value when you keep them coming back for more. This is not a metric you FxPro hear discussed a lot but there is not a truer opinion of your content than rather or not they decide to come back for more. If your return traffic is low, you are either in an industry that is an exception to this rule or you need to take a long, hard, look at your content.

If you are not tracking these metrics and looking for ways to improve each of them, your SEO plan could use some work. It is easy to get caught up in rankings but at the end of the day, SEO is a go to marketing strategy because it delivers an ROI second to none. Is your campaign delivering? If not, start with the KPIs above to find the culprit.

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Cyber-thieves are sticking to email as their preferred way to trick victims into falling for scams, suggests a report.

The online crime groups were shunning mobiles and newer technologies in favour of phishing campaigns, said the report from Verizon.

The annual analysis catalogues more than 100,000 security incidents that hit thousands of companies in 2015.

Almost 90% of the incidents involved attempts to steal cash, it said.

The gangs were sticking to booby-trapped emails because they were proving increasingly effective, said Marc Spitler, lead author on the report.

And, so far, there was little evidence novel technologies involving net-connected gadgets or smartphones were becoming a popular attack route.

About 30% of phishing emails had been opened by people in targeted organisations in 2015, said the report, up from 23% in 2014.

And, of the scam emails opened, about 13% had been able to launch malware because staff had run the attachments they had carried.

This meant, said Mr Spitler, it often took just minutes for criminals to compromise the network of a targeted company.

“If an attack works, then it works very quickly,” he said.

“The phishing email typically leads to the installation of malware or the compromise of a user’s OANDA PC by some sort of malicious code that can establish control or persistence on a network,” said Mr Spitler.

Unfortunately, he added, although companies fell victim quickly, they could take far longer to notice they had been breached.

Statistics gathered for the Verizon report suggest 84% of the organisations questioned took weeks to spot that criminals had won access to internal systems.

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seo-vs-ppc

There has been a roaring debate over the use of SEO (Search Engine Optimization) versus PPC (Pay Per Click) advertising and which one provides better value for your online marketing. While those in one camp or another are obviously going to have their opinions on the matter, there are a few research done to compare both of these.

Here in no unfiltered terms, is our analysis of the debate between the two marketing arms. Firstly, let’s identify both of the differences.

Differences Between SEO & PPC

Clients these days are likely feeling the push towards the Internet and away from more traditional means of advertising… for good reason, of course.

According to Jupiter Research, it shows that an astounding 81% of consumers are going to use search engine results to determine their purchases. Imagine ignoring more than 3/4 of your audiences by not engaging in online marketing; the repercussions are sobering.

But many businesses don’t appreciate the distinctions between organic search engine results and paid search engine marketing. That is where the distinction between SEO and PPC come into play.

seo-vs-ppc

Here’s how you can differentiate between SEO and PPC on Google results page.

SEO marketing brings a synthesis to your website’s content and draws visitors in through the main channels of search engine results.

If you are a psychiatrist in Pittsburgh or a plumber in Piscataway, you will want your business to come up in the first page of organic search engine results.

seo-vs-ppc

You’ll stand a higher chance to get more traffic for your site when you’re in the first page of organic search engine results.

Appearing on the first page of Google can also ensure that your traffic comes from the visitors who want your product or people who have been seeking out your service. That also means that your organic search engine optimization is poised.

PPC advertising, on the other hand, is a little bit different. These are the “sponsored ads” which run alongside your search engine results and will change from search to search.

For example, if you pull up a search engine search for cycling shops in Portland Oregon, you are going to find many of the most popular SEO results in your main search. But along the side of the search, you’ll find sponsored PPC ads that only unlock value for the host if there are click through to the websites along the side.

seo-vs-ppc

Although it appears at the top of Google page, but this doesn’t mean that you are going to find the “best” or most relevant cycling shop in Portland Oregon in the PPC lane. In fact, many times, the PPC ads that you find are from new entrants into the field, those who have been untested and those who are desperately seeking exposure.

Of course, there are also occasions where the SEO and PPC results may look very similar. This may be because, in this example, the most prominent cycling shop in Portland Oregon has also cornered the PPC market and has deployed itself into both realms.

How Do SEO And PPC Help Your Business?

As we discussed earlier, the uses of SEO and PPC are quite different and the research spells that out. Let’s say you are a new entrant into a market and you are trying to establish yourself in the market through effective search engine results.

The quickest way to do this is through the use of PPC advertising, but is it always the best?

An article by Moz seems to tell a different story. Organic SEO results from a search are 8.5 times more likely to be clicked through than a PPC sponsored link. 8.5 times. That’s huge.

seo-vs-ppc

Consider your own search engine behavior. When you seek out any type of information from a search engine, what are the first things that you click on? A great majority of us would probably say that we click on the organic search results before we would click on a paid link to the side.

So even though building up organic search engine results through optimized content that users will seek out may take a little longer, the facts remain clear. Your business is 8.5 times more likely to get the customers and the results you are after if you use legitimate organic search engine results.

Benefits of SEO And PPC

If the numbers are truly so staggering in favor of SEO advertising, many people may ask then why anyone would do anything differently.

seo-vs-ppc

The question is not about whether SEO or PPC is more superior, but more to which is appropriate for your website.

The reasons to implement PPC are multi-fold:streaming film Power Rangers 2017

Introduction:

If you are new to the marketplace and you are trying to introduce yourself and your product to a new audience, PPC ads may be a good option for a limited release. You don’t want to stay there for too long but if you have an introduction and you are trying to elevate yourself to the top of search results quickly, this is a viable option.

Specials:

Are you running a limited-time special offer? If that’s the case then you may wish to zoom your ranks to the top of the PPC results. You are not going to get nearly the traction you would with organic results but many advertisers swear by the PPC metric for limited time offers.

Dominance:

If you already are at the top of all the organic SEO results and you are simply trying to elbow your competition out of the market then using PPC ads can’t hurt. Of course, you are going to have to pay for this individual click through but if your dominance in the marketplace is already so huge, then use of PPC will only further embolden your spot in the market.

Ignorance:

The final metric to your preference of PPC versus SEO may just be ignorance. If you didn’t know the dreadfully low click through rates of PPC and you thought that you were doing your business a lot more good, then you may use PPC. However as the research continues to show, PPC is a vastly inferior platform to use when compared against SEO.

Your Visitors Will Appreciate SEO More Than PPC

While the research and results have shown to be far superior for one over the other, consider your own search engine searches and the results that you prefer.

Seeking out and finding what you are looking for through search engine trolling is far more laborious task, but the end result is vastly more satisfying.

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As you can see, SEO enables you to build a trusting relationship with your customers compared to PPC.

When you hit upon that retailer, that undiscovered corner gem bakery, that earnest lawyer or doctor or that delectably romantic restaurant, you don’t ever forget it. These are retailers who have a solid online presence and offer a service to their customers that simply can’t be matched.

So is your SEO results. The fact is that most of the time when you click through PPC ads they don’t “quite” fit. Broadly speaking, the PPC results you click on may be similar to what you were looking for or kind of in the same neighborhood, but when you drill down deeper, the end result isn’t nearly as satisfying or as correct for what you were seeking out.

If you do push through and use this retailer that you have found through a PPC ad, you may be surprisingly satisfied! And that’s great.. because that may instigate you to continue to use PPC ads.

However, more often than not it’s these non-organic, broadly targeted ads for goods and services on the periphery for what your search was about which fall flat.

Conclusion: SEO Beats PPC

Your business will definitely do well if you invest the time and energy into creating SEO advertising that targets your audiences. There are also case studies that have proven SEO is better than PPC, so there’s no need to worry about it.

Although it may take some time to see your SEO effort, but it will be worth it for your business. PPC is fast, but how long will it last?

Remember the vast scope and inevitable limitations of your business, remember that your local customers still want the local, targeted service you provide, and your online SEO marketing will be so much more successful than you could ever have imagined.

Click here for more info on SEO vs. PPC

Via: http://seopressor.com/blog/seo-vs-ppc-which-is-better-for-your-business/?utm_source=aweber_newsletter&utm_medium=email&utm_campaign=april_15_2016

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A mobile-friendly website from Virtual Focused Marketing is an essential for every marketer to develop a successful SEO strategy. There are more marketers optimizing their websites to be mobile-friendly as well, so what are you waiting for?

With more people using their mobiles to access the Internet these days, you are risking to lose visitors if you still don’t optimize your website for mobile. But before we get into the details, you can check how mobile-friendly your website is from this tool by Google Developers.Movie Fifty Shades Darker (2017)

If you get a good score, then well done! But if your website is not doing well, it means that it’s time for you to optimize your website for mobile and here are the reasons why you should do so:

1. The Increase Of Mobile Adoption Rate

The mobile adoption rate is increasing every year ever since Google included the websites that are optimized for mobile as “mobile-friendly” on the mobile search results. Whereas for the websites that are not mobile-friendly, it will affect your click-through rate (CTR) negatively because users tend to exit the sites when they found out that it’s not mobile-friendly.

If you didn’t know, Google is already using mobile-friendly websites as a ranking factor. So if your website isn’t ranking well on Google, you should really think about it. What problem can it be? Is it because it’s not mobile-friendly? Well, it could be.

Based on a report from comScore, mobile usage has outreached desktop usage for the first time in the mid of 2014, and it’s still increasing during 2015.

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This has proven that you should start optimizing your website for mobile. You wouldn’t want to lose visitors, right?

To have a mobile-friendly website, you have to make sure that the font size and images used in your website wouldn’t be too small or else your visitors will have a hard time reading your content.

Remember, you have to keep the visitors happy when they stumble upon your website, even if it’s your mobile site.

2. Mobile Is Convenient To Everyone

As inbound marketers, we all know that it is extremely important to help our visitors to complete their tasks, whether it is reading an interesting article or checking on a store’s location.

Well, we don’t usually bring our laptop when we’re just going out for dinner, right? Our mobile is always with us. So whenever we’re looking for the best place to eat mac and cheese or the best steak in town, we will just search for it on our mobile. There is no need for us to turn on our laptops just to search for one thing.

Mobile is so convenient for us these days. Even when we want to read for some reviews or short articles, especially before we sleep, we can just read it on our mobile instead of turning on our laptop. Not only it is convenient, but I’d say that it saves a lot of time as well! At least, we don’t have to wait for our laptop to load.

If you still don’t believe that mobile usage is increasing, let’s take a look at this infographic about the mobile usage in 2015:

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The statistics given are only for 2015. Can you imagine how much it has increased in 2016?

You can’t deny the fact that the average user engages with their mobile device for 200 times a day. And this is why you should have a mobile-friendly website. People are browsing on mobile more than on desktop.

3. Keep Up With The Industry

Many websites are already making their sites mobile-friendly, are you sure that you don’t want to keep up with them?

mobile-friendly-websites

BuzzFeed has made a good move on optimizing their site for mobile as they know they have a lot of visitors using mobile.

If you noticed, most blog posts title are now starting with where, why, and how. This is because many users are searching using voice searches such as Siri, Google Now, andCortana. For example, when they use voice search, they don’t usually start by saying “SEO”. In fact, they will talk as if they’re talking to a friend, “what is SEO?”.

This is actually one of the best parts of having a mobile-friendly website because you can provide the users with what they want, even when they are asking questions like they’re communicating with a friend. In this way, they will feel satisfied because you can give them accurate information and they will definitely visit your site again.

Like I mentioned on the above, mobile is convenient, which explains why most people are searching for information using mobile rather than desktop. This has proven that mobile is taking over desktop and if you still don’t have a mobile-friendly website, you will be left out. However, it is still not too late now for you to optimize your website for mobile.

4. Improve Engagement And User Experience

Not only you have to keep up with the industry, but with a mobile-friendly website, you will get to increase the engagement with your visitors and their user experience.

Since it has proven that many people are using mobile searches, imagine if you have a mobile-friendly website. Your visitors will stay even longer on your site, which will help to improve their time on site.

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If your mobile site is stated as mobile-friendly by Google Developers, then you will highly likely improve your user experience.

When your mobile site is easy to navigate, your bounce rate will reduce, and eventually, your visitors will spend more time on your site, which will increase the chances of them purchasing your products or services.

But if the visitors can’t browse and read your content on mobile, they will leave your site.Kissmetrics has shown that a 1 second delay in page response can results in a 7% reduction in conversions. Imagine how many sales you could have lost if you don’t have a mobile-friendly website.

Therefore, you have to keep your visitors happy when they are browsing on your mobile site. 

5. Mobile Shopping Is Taking Over

These days, online shoppers have quickly started to favor using their mobile devices when browsing and buying products online. Even now, we have apps like Etsy and Shopkick to make online shopping easier.

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Some consumers prefer to do business with an online retailer if it has a mobile-friendly site because it makes things easier. Although desktop is widely used for the majority of online sales, but mobile is catching up right now.

Like what I mentioned earlier, mobile is really convenient for all of us. So when the users wanted to purchase something online, they can just install the apps or go directly to the website on their mobile and make a purchase from there instead of turning on their laptops.

Since users are spending more time on mobiles than desktop, there is really no reasons for you to not optimize your website for mobile.

Conclusion: Be Mobile Ready

As pointed out, if you want more conversions and sales for your business, it is a must to have a mobile-friendly website. In this year of 2016, having a mobile-friendly website will be extremely important compared to 2015 as Google is using mobile-friendly sites as a ranking factor. This means that if you do not have a mobile version of your site, you will be missing the Google ranking.

Click here for more info on being Mobile Ready

Via: http://seopressor.com/blog/why-mobile-friendly-website-is-important-for-seo/?utm_source=aweber_newsletter&utm_medium=email&utm_campaign=april_15_2016

Facebook has changed the way people do a lot of things online. For example, you probably notice yourself reflexively clicking ‘like’ on anything your friends post on Facebook, even if it’s just to acknowledge you saw it. Scammers are taking advantage of that reflex for a dangerous scam called “like-farming.”

What is like-farming?

Like-farming is when scammers post an attention-grabbing story on Facebook for the express purpose of cultivating likes and shares. Based on the way Facebook works, the more likes and shares a post has, the more likely it is to show up in people’s News Feeds.

This gives the scammer more eyeballs for posts that trick people out of information or send them to malicious downloads. The big question, of course, is why Facebook doesn’t stop these posts before they get too big. And that’s where the real scam comes in.

How the scam works

Scammers have found a simple way to fly under the radar during the early phases of their operation. The story they originally post to Facebook has nothing dangerous about it. It’s just a regular story that anyone might post. That was the warning from one local Better Business Bureau last year.

Only after the post gets a certain number of likes and shares does the scammer edit it and add something malicious. They might start promoting products or sell the page information in attempt to get credit card data. In fact, if you go back through your history of liked posts, you might find that some of them have changed to something you wouldn’t have liked in a million years. By the way, if you’re not sure how to review your likes, click here for the step-by-step instructions.

So, what kinds of stories do scammers start with to trick people into liking and sharing?

Posts that should give you pause

One popular type of story is the emotional one. You’ve definitely seen the posts showing rescue animals and asking you to like if you think they’re cute. Or maybe it’s a medical story where you’re asked to like that the person was cured or to let them know they’re still beautiful after surgery.

There are also the posts that ask for a like to show that you’re against something the government is doing, or that you disagree with something terrible happening in the world. Or maybe it’s the ones that say “If I get X number of likes, then something amazing will happen for me” or “I was challenged to get X number of likes.”

Basically, any post that asks you to like it for emotional reasons, unless you know the person who created the original post, is quite probably a like-farm post. Of course, emotional posts aren’t the only types of post you need to watch for.

Other types of scam posts to avoid

There are a lot of scams on Facebook and most of them can be used for like-farming. A popular one, for example, is a post that asks you to like or share so you can win something cool. These pop up most often when Apple launches a new iPhone or iPad.

You might have seen recently during the huge Powerball frenzy people posting on Facebook saying anyone who likes their post will get a share of their winnings. How real do you think those were?

Just on Thursday, police in Australia warned Facebook users of a like farming scam that attempted to lure customers of Qantas Airlines.

What about brain-teaser posts, such as the ones that have you like or share if you can read the words backwards or solve a tricky math problem? Yep, those are often like-farm posts, too.watch full The Neon Demon 2016 movie

It isn’t just posts either; it can also be pages. A scammer might set up a page for “I love puppies” or what appears to be a worthy company or organization. It puts up enough content to get a lot of likes, then switches the content to spam and scams. Once you’ve liked the page, everything new the scammers put up goes on your News Feed and, in some cases, your friends’ feeds as well.

How to avoid like-farming

Your best bet to avoid like-farming is to be very judicious about what you like and share on Facebook. Don’t just reflexively click “like” on everything. Take a look at where the post is coming from. If it’s from someone you don’t recognize, it could be a friend of a friend or it could be a complete stranger. It would be good to find out.

Notice the content and whether it promises anything for liking or sharing. If it does, it’s a good clue that it’s a scam of some kind. The same goes if you feel pushed or pressured into clicking like or share. Click here for 5 Facebook scams that continue to spread like wildfire.

Don’t forget that, in the end, minimizing your likes is more than just a good security measure. It also reduces the clutter in your friends’ news feeds, and their clutter in yours, so you can all spend more time seeing the really important posts. That’s a win-win for everyone.

Via: http://www.usatoday.com/story/tech/columnist/komando/2016/03/04/dont-click-like-facebook-again-until-you-read/81264440/

Yup, did it again. Last week, the company on small businesses who rely on the Adwords Pay-Per-Click program, by announcing that they will no longer show ads along the righthand side of the search engine results pages (SERP). Ad spots 5-9 that used to show on the right rail will now show at the bottom of the SERP, underneath the final organic results.

To cushion the blow, the SERP will now feature a fourth ad at the top of the page, above organic results.

There’s really no way to overstate what a massive change this is for everyone in the . But it’s going to have a more profound — and even devastating — effect on locally-oriented businesses who had relied on Adwords as a key marketing tool.

Why Google made this change is certainly a subject for debate. However, there’s no denying that there will be a barrelful of losers who directly suffer from this change. Here are just a few:

Small Businesses Who Advertise Locally
Thousands of small businesses currently use Adwords to drive leads, generate phone calls, promote downloads, or achieve any of a dozen common marketing goals. Targeted, relevant, and cost-effective, Adwords were the most obvious place to compete with larger players. Even tiny companies who ran smart campaigns could drive value out of Adwords at lower positions. That’s not going to be the case anymore.

Local SEM Providers
Big local SEM providers (you know their names), are already struggling with harsh churn problems, and are going to see their campaigns suffer tremendously. With thousands of locally-targeted clients, they could afford to bring on campaigns at scale, knowing that there were 9-10 relevant positions OANDA on a SERP for their campaigns to appear on. Now, however, these campaigns are going to be forced to increase their campaign budgets and lower their ROI expectations. It’s move to the top, or move out altogether. That’s not a message that most local SEM providers want to deliver to their clients.

Car Dealerships
With dozens of franchises in any specific DMA, there will only be 4 spots at the top of the page… and some will most likely be taken up by the national efforts of the Hondas, Fords and Mercedes of the world. That doesn’t leave a lot of room for dealerships to compete for active, in-market car-buying prospects. It’s a severe blow to these big local businesses.

Local Insurance Companies
It doesn’t take many searches to know that Geico, Nationwide, Liberty and the other national insurance companies are going to dominate the paid listings. This leaves local agents and agencies out in the cold. Those clicks are simply too expensive, and the margin of error too small for local insurance types to compete.

Media Providers
Dozens of companies competed to sell consumers Dish TV and similar services to local prospects. That number will soon plummet in a winner-take-all type of environment, as many of these providers relied on Adwords to drive large quantities of leads and traffic. Not anymore.

Assisted Living and Elder Care
In an inherently local business, many large networks of assisted living and elder care facilities are operating on a national or semi-national basis. They will actively crowd out smaller local operators who won’t have the budget or management systems to advertise alongside public behemoths.

And while this appears to be a sudden change, Google has been moving in this direction for some time. Over the last 36 months, they have added a number of elements for that have clearly been skewed for advertisers at the top of the SERPs. With the additions of Shopping ads, Adwords, Site Links, Call Extensions, Seller Ratings and a host of other top-friendly options, Google has given advertisers at the top of its SERPs more visual space, more clicks, and ultimately more customers.

Of course, that increase has come at the expense of its organic listings which were pushed lower on the page, and advertisers who appeared lower in the Adwords auctions.

Now, Google and Adwords have moved 100% in that direction. With only four meaningful positions at the top of the page, advertisers have to make a stark choice: effectively drop out of the paid search engine listings, or load up and compete for the top – even at costs that are sure to increase.

In some local categories, this will simply narrow the field on search results pages. The local plumber who has a strong Adwords campaign is in no danger of having a big national plumbing company entering the market and pushing them out of the SERP. There are no such big plumbing companies.

Instead, each vertical market will take the next 1-3 months to re-organize around Google’s new 4-ad dynamic. Many, many, many local advertisers will simply abandon Adwords altogether. In this way, Google will be thinning its own massive herd.

The local plumber mentioned above is going to have to worry about his competitors choosing to instead compete at the top of the page alongside him. This will force the price of clicks at the top of the pages upwards – which one suspects could be the rationale for Google’s change to begin with.

Recovering and Moving Forward
This change was an unusually well-kept secret inside Google. That this didn’t leak earlier is pretty amazing by itself. Many Google account reps and managers were completely stunned by this change late last week, and expressed varying levels of disbelief because it had such an immediate impact on the work they do directly with advertisers.

That said, there is only moving forward. Those local advertisers who were already competing at the top of Google’s pay-per-click auction are in good shape, and won’t see much immediate difference. If anything, they will see gains in clicks, conversions and revenue.

But over the next quarter, advertisers across verticals are going to re-examine their budgets and their opportunities. Being at the top of the page may well be more expensive – but it could also still be profitable.

Via: