Even though it’s been addressed by a lot of professional SEO experts, including Google’s Matt Cutts, this is still a  question we get a lot. So let’s review it in detail.

What is duplicate content?

Content is duplicated when similar content exists on 2 or more different URLs.

This can happen on your own site with only original content if your Content Management System (CMS) isn’t configured in the right way and creates artificially new URLs for existing content. For instance if a blog post can be found through 2 different URL paths – something that can be addressed by using canonical URLS as explained by Google.

Another example – this time across domains – is when you syndicate content as Google will see 2 or more exact same posts at different locations. For instance, if you have an industry website syndicate all of your content through its RSS feed or if you republish your own post on Medium or LinkedIn.

Note that in both cases, we’re talking about duplicating a significant part or the entire content to another web page or to another site. It’s like saying: “I don’t care what this content is but it seems to work so let’s copy and paste it to our blog.” That’s not what content curation is as we’ll see below. But first, let’s look at why Google doesn’t like duplicate content and what it does with it.

Is duplicate content bad?

Not necessarily, says Google. As Matt Cutts explains: “It’s important to realize that if you look at content on the web, something like 25 or 30 percent of all of the web’s content is duplicate content. … People will quote a paragraph of a blog and then link to the blog, that sort of thing. So it’s not the case that every single time there’s duplicate content it’s spam.

Spam.

That’s the important word here: the point Matt Cutts makes is that Google’s objective is NOT to prevent one website from quoting another one – a practice which has been going on since the invention of the World Wide Web and which is at its core through the hyperlink. But, he adds, “It’s certainly the case that if you do nothing but duplicate content, and you are doing in an abusive, deceptive, malicious, or a manipulative way, we do reserve the right to take action on spam.” So if you’re doing nothing but that (if you’ve automated the process without applying any curation) and you’re doing it to deceive Google, you’re in trouble. And should be.

So Google recommends to syndicate carefully. In our own experience republishing to Medium, LinkedIn and other sites, we had great results in Google Search but we used different titles for each destination.

How is Content Curation different?

Though content discovery can be automated (and should be as it’s time consuming), Content Curators apply judgement before selecting what they publish. They also add context by adding value to their audience by telling them what it means for them. It’s like saying “Oh! I’ve read this piece of content and it’s really interesting for my prospects because it answers a question they often have in our commercial discussions.

Let’s make this visual through a slide of our guide of content curation benefits for SEO:

So not only is the intent completely different (spamming vs educating) but the implementation is also very different – an implementation which is built in if you use a professional content curation platform like Scoop.it where all the above elements of a good curated post will be built-in: source attribution and link, short snippet (our system for instance limits it to a few words or the first sentence) and the ability to add an insight, one of our signature features that enables you to add context and value to your audience. But more fundamentally, you can see that in the above curated post, the original content is not duplicated: a sentence or two can be quoted but the original content has not been copied / pasted to create the new post.

Content Curation benefits for SEO

The above differences explain not only why content curation different than duplicate content but also how it helps bloggers, content marketers and great curators rank high in search results. Examples such as John Gruber’s Daring Fireball or Upworthy show that large audiences can be built relying 100% on curation with great, well-deserved results in Google search. To add data to these 铁汇 examples, the Bruce Clay experimentdemonstrated how curated content with annotation ranked #1 for their target sentence. On the Scoop.it platform, we have data that goes beyond anecdotical evidence: Scoop.it traffic – which cumulates in hundreds of millions of visits – originates for about 40% from Google Search on average since we launched (and closer to 45% if we take the last 90 days).

Contact  for more information.

Via: 

 

 

 

Email Marketing

Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling things over, debating options, making lists of the pros and cons… basically, delaying the decision-making process as long as humanly possible.

But marketers are a naturally impatient species – we all want our audience to do what we’re asking them to do right away. After all, a delayed conversion is oftentimes a lost conversion, so it’s important that you get them to act now rather than later.

That’s why you need to convey a sense of urgency in your emails. Your subscribers are busy, distracted, and faced with an endless amount of options, so it’s important to light a fire under them they can only put out if they act right away (figuratively speaking, of course). Here are four elements of your email you can inject with a sense of urgency to ignite your audience into action.

 


 

Your subject lines

Used sparingly and in the right context, subject lines packed with urgency can do wonders for getting your audience to open your emails. A couple of methods you should consider trying:

1. Pick a deadline. Urgency relies on the sense that time is running out, so deadlines are the perfect way to increase the urgency of whatever special offer you’re promoting. Times, dates, and phrases like “hours left” and “ending soon” do the trick. In this subject line, for instance,  makes great use of the phrase “expires tonight!” to compel subscribers to make use of a limited-time discount offer.

 

 

2. Use words in your  that invoke (some) anxiety. Think “hurry,” “now,” “go,” and “final.” We’re programed to get stressed out when faced with this sort of language; it tells us that we need to do a task right away and that waiting around isn’t an option. And setting apart each word with a period (like in this example from ) amps up the urgency even more.

 

 

 


 

Your CTA

This one might seem obvious, especially since the purpose of a call to action is… well, to call your audience to act. But you should pay special attention to the copy you use in your CTAs. Many marketers still turn to phrases like the dreaded “Click here.” (Remember: Over half of your audience won’t be clicking anything, they’ll be tapping on .) Instead, keep your copy urgent and specific, like in these CTA examples from  and .

 

 

 

 


 

Your email copy

The body of your email is a great place to include all sorts of urgent phrases – “final hours,” “ending soon,” “last chance,” and so on. Make those phrases the star of the show, and keep the supplemental copy to a minimum. It’ll gkfx怎样出金 take focus away from what you’re trying to get your audience to do and potentially distract them from taking action. That’s why in these examples,  and  keep the focus on big, bold phrases like “Final hours!” and “Gone in a flash.”

 

 

 

 


 

Your imagery and design

GIFs are a great way to inspire action – after all, we all feel a little itch when we look at a countdown timer or a ticking clock. Images speak louder than words, so allowing your audience to see the time slip away right before their eyes is one of the most effective ways to convey an overwhelming sense of urgency to them. We’re big fans of the stress-inducing GIFs utilized in these emails from , , and  – just looking at them had us wanting to act immediately!

 

 

 

 

 

Contact  for more information.

Via: 

 

Let’s face it. If you have a website, chances are you’ve done some sort of audit to see how well it’s performing.

From speed to rankings, you’ve probably put your Website Design to the test at some point. However, a true website audit encompasses more than one type of audit. As a robust and essential part of your business, your website deserves a comprehensive audit that factors in all major key performance indicators of your online presence.

So what should a real website audit really look like? There are six major areas to a well-rounded website audit.

1. SEO & ORGANIC REACH AUDIT

How well your website fares in organic searches is a major part of a website audit. Understanding the total traffic to your site, your rankings and keywords bringing traffic to your site is critical for making improvements not only from a strategy perspective but also finding opportunities. An audit of your online presence should give you a pretty good idea of drivers of traffic and total traffic expectations. This can help you plan for further growth.

2. PAID VISIBILITY AUDIT

Most organic and paid campaigns are usually run completely isolated from each other. That’s why a paid visibility audit is crucial to understanding if your ad spend is going to the right keywords. An audit of your website’s paid campaign provides insight into what keywords are generating visits and the cost for those visits.

3. TECHNICAL AUDIT

Your website’s usability and functionality matter more today than ever before. On one hand, users are becoming Web savvy and demanding better performance from your website. On the other, search engines are taking this to heart and giving preference to websites that are technically sound. That includes a variety of technical elements including load speed, image optimization, content to code ratio and more. Reviewing the technical foundation of your website is doubled when you consider both a desktop and mobile experience.

4. BACKLINK PROFILE AUDIT

Understanding the health of your backlink profile is an often forgotten part of a website audit. The quality and origin of links to your website are important for establishing your own website’s authority. No wonder Google has put so much emphasis on a website’s link profile as part of their ranking algorithm. It’s also no surprise that acquiring quality, authoritative backlinks has become more difficult over time. Understanding where your own links are coming from can truly give you a perspective of how authoritative your website is in the eyes of search engines.

5. COMPETITOR AUDIT

Without having something to compare to, an audit is just a report. A comprehensive website audit should include a competitive audit that allows you to compare your website among competitors. A competitor audit may provide insight into online competitors of which you may not have been aware or a better view as to how well you compare among your competitors. Understanding how strong their organic presence is and how wide their paid campaigns can stretch can offer a better big picture view of your own website.film Beauty and the Beast 2017 streaming

6. LOCAL AUDIT

Accurate business information is important for anyone. For local businesses that depend on foot traffic, accurate business information is vital. A wrong phone number, an old address or incorrect hours of operation can lead to a lost customer. A local audit provides a full view of existing local profiles giving you the opportunity to identify any problems that may be potentially turning customers away.

A website is an integral part of any business. Whether B2B or B2C, a website is an influential element in acquiring and retaining customers. A comprehensive website audit can ensure your website performs well in critical areas and help you drive your business forward.

Contact Virtual Focused Marketing for more information.

Via: http://www.websitemagazine.com/content/blogs/posts/archive/2016/04/22/6-key-areas-of-a-comprehensive-website-audit.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

 

Finding LSI Keywords

For some time now, lin regard to  latent semantic indexing (LSI) keywords have played a crucial part of on-page optimization. As such, every blogger should pay extra attention to them if he or she wishes to rank for a particular phrase.

It is no longer possible to reach highest position in Google by simply spamming a keyword over and over again. Due to Hummingbird algorithm, copywriter has to create natural sounding articles that will, not only allow him to be found, but also provide valuable information to the end-user.

WHAT ARE LSI KEYWORDS?

Simply put, LSI keywords symbolize all the words and phrases that are semantically related to the main keyword we wish to rank for. This includes synonyms as well as the keywords that are in some way related and are likely to be present in an article (e.g., chocolate and milk).

What is the point of the LSI concept? Back in the day, Google ranked articles based on number of keyword repetition in comparison to length of the content (otherwise known as “keyword density”). So, if you were able to increase percentage of a keyword within the article (otherwise known as “keyword stuffing”), you were able to easily get into top 10 results. At one point, this flaw became so serious that Google had to take actions in order to save its SERP. This led tointroduction of semantic search.

Unlike previous algorithms, semantic search ranks articles based on text meaning. In other words, it uses LSI keywords to find connections and establish what your article is all about. Based on this, it allows article to compete with other top competitors. Have in mind that this system is much fairer. You are unable to rank solely on 捷凯 your on-page optimization and some cheap tricks. In fact, by using LSI keywords, you are only ensuring that your article is visible to Google and that it can be properly presented to end-users when they type certain phrases. With this in mind, there is more emphasis on off-page optimization and how other people perceive your article.

Like any other system, there are certain pros and cons. Obviously, Hummingbird algorithm forces copywriters to create high-quality articles. This benefits readers as it gives them valuable information and improves their Internet experience. On the other hand, due to semantic search, articles will rank not only for the targeted main keyword, but also all other related phrases and synonyms. This can be seen as both positive and negative thing as it can lead to monopoly on certain phrases and related terms.

FINDING LSI KEYWORDS

So, how do we find all latent semantic indexing keywords? No matter what you think, getting to LSIs is pretty easy. You do not have to be an SEO expert to recognize that these words should be an inseparable part of your copy. In fact, any blogger can use them without even thinking.

As previously mentioned, LSI keywords represent all the related terms and synonyms which should naturally be introduced into the text. So, as long as you are writing an organic text for your visitors, you will most likely add them no matter what. I recommend introducing them after finishing your article just so that you can add certain phrases that might have slipped through the cracks.

One of the best tools for finding LSI keywords is Google search engine. Whatever you type in Google’s search box, you will always receive additional suggestions, which may help you finish your query. The thing most people do not realize is that these words can also be considered as LSI keywords.

Let’s start from the top. When you start typing a phrase in Google search bar, program will give you 10 additional suggestions (Google instant search) which can help you out, as well as some popular websites that include this word or phrase. Just create a simple excel file and add LSIs starting with the 10 instant search suggestions.

By default Google shows 10 results per page. At the bottom of each results page you will be able to find the so-called “searches related to” words and phrases. They are always eight of them. Make sure you add them to the already existing excel file as they are the next stop in your LSI keyword research. You already have 18 great latent semantic indexing keywords.

Have in mind that this is usually not enough. These suggestions can be helpful but they only give limited lists based on entered root words. They cannot provide you with other semantically related phrases and synonyms. On the other hand, Google also bolds LSI keywords within META description (text positioned bellow URL). Again, this can give you some insight what are some of the LSI keywords used in text. Nevertheless, this is not a definitive list and you will have to use some other LSI tools that are specialized for this.

Nowadays, there are numerous SEO tools that can be used for generating LSI keywords. Among the most popular ones are: Ubersuggest, LSIGraph, Keys4up (my personal favorite), SEMrush related keywords and the SEOPressor plugin for WordPress.

Now, the great thing about LSI generators is that they are really easy to use. Most of them are pretty straightforward. In fact, in most of the cases, you will just have to enter URL of the website and directly type in your keyword which if usually in the center of the page. The tool will then generate a long list of closely related suggestions which you can use in your copy whenever it makes sense.

Remember, different tools will give you different results. In that regard, it is perhaps better to try out different generators until you find just the thing that will do the job for you.

LSI PITFALLS

No matter what, LSI was implemented so that certain SEO malpractices could be avoided. In general, as long as you are writing meaningful and lengthy content, with end-users in mind, you should stand a good chance to rank better in Google. Even with all the tools mentioned in this article at your disposal, you should always rely on your logic and common sense as your main resource.

Contact  for more information.

Via: 

 does not focus on selling products but rather on bringing to light a solution that address customer needs. This is the golden rule of marketing and you have probably heard several variations of the same.

As digital marketing evolves, you, as a marketer, have an added ability other than simply conveying your solutions to customers, acquiring valuable insights into the behaviors of your customers. This insight can help you refine your digital marketing strategy, your products and services while at the same time help you better anticipate the needs of customers. But how exactly do you do this?

IDENTIFY SPECIFIC GOALS

To gain insight from the customers, you have to start by identifying a specific goal. For example, wanting to learn something new about your customers is not a goal; it is too general. You have to identify a more focused goal or else you will miss valuable and actionable information. To identify a specific goal, you ought to ask yourself this question; what do you wish to learn from your target customers and why?

If you recently started offering a new service, your goal could be getting customer response by looking at who likes it and who dislikes it. Alternatively, you may want to learn how you can improve the product. In this case, your goal will be looking at the issues that customers have and what they wish changed.

The goal could even be more complicated such as identifying how customers interact with different marketing materials. For example, you may want to know why more buyers opt to purchase certain items in stores rather than e-commerce sites.

IDENTIFY THE ‘WHO’

To gain insight from your customers, you have to identify specifically who you want to learn from. For example, you may want to learn more about customers in a certain geo-location. You may also be targeting customers who consumed a specific product and have not come back for more. The ‘who’ will be influenced by your goal.

The next step is to evaluate your digital marketing strategy. Your marketing efforts may include:

• Online reviews

• Website

• SMS programs

• Social media channels

• Email marketing campaigns

• Push notifications

• PPC/display advertising

You have to identify which of your marketing strategies your target audience uses the most. Focus on the relevant channels.

MAKE KEEN OBSERVATIONS

The key to success when identifying searching for customer insight is to be objective in your observations. Look at the numbers on the standard metrics on various marketing channels. In the case of emails, focus on the number of 捷凯金融 opens, clicks as well as top-clicked content. With social media channels, you can look at which posts or tweets were shared the most and the type of comments your audience left. What is the ratio of positive to negative reviews?

The goal here is to look at the number of responses from your target audience. How many positive comments do you have and what are customers bitter about?

ANALYZE

The aforementioned tips will help you know what your numbers are in relation to customer satisfaction. Once you have these numbers, it is time to focus on what they really mean. If certain social media posts received the most likes, what does that say about the audience?

Your audience’s responses will let you know how digital strategies are faring against traditional marketing strategies. The goal here is to identify if you can spot a correlation pattern between your marketing materials and the behavior of consumers.

TEST OFTEN

What if you run both X and Y strategies together, will the results be better than running strategy Z independently? The best way of answering this question is to test your strategies early and do so often.

Your tests should follow the A/B testing procedure. What this means is that by doing step A, this will happen to B. You have to run the test keenly until you have sufficient data to determine which option is the best. Testing is an ongoing process.

DON’T BE AFRAID TO START SOMETHING NEW

The fear that most people have when it comes to digital marketing is the fear of failing. This should not stop you especially considering that most of the methods you try will not bear as good results as projected.

You should run small pilot programs to limit your losses. Do this when testing new marketing strategies. Do not put too much faith in an untested strategy.

DON’T STOP ASKING QUESTIONS

One simple fact you ought to understand and remember at all times is that customer needs keep on changing. You cannot expect to ask questions just once and act on them to achieve your dream goals. It is imperative that you constantly search for trends and behaviors. You also need to listen to your audiences’ conversations. You never know when you may come across an insight that will change the way you reach out to your customers.

The best thing about listening to your customers is that you will be able to gain insight that will help make your business better. For example, you can learn more about the response of customers to your service as well as what they wish to see in your future products.

There is a lot more that goes into digital marketing. The most important thing is to keep an eye out for new developments in the market. Consumer needs keep on changing and your failure to change with their needs can cost you valuable business. Simply put, you ought to keep listening to your customers and never stop asking ‘why?’

Digital marketing is dynamic. Most of the strategies that were considered invaluable a few years ago are, today, completely impractical. It is up to you to keep up with the trends, keep testing your strategies, learn from the experts and always listen to your audience in order to refine your marketing strategies accordingly. The points discussed in this post will help you get started on the right foot and help you learn more about your audience.

Contact  for more information.

Via; 

 

Get a martini or two in me, ask me why my second marriage ended in failure, and I will say three words: “Lack of trust.”

When I began in this business at , I didn’t think much about trust; I thought instead of the work. To me, and to the other people who shared my view, there is an unwavering belief that the only thing that really matters is the work.

Great work makes everyone want to be a part of the agency. Great work commands a price premium. Great work wins business.

If you do great work, everything else will take care of itself, including the relationships they build with clients. When I joined the advertising business as an account person, that’s pretty much what I thought.

There’s just one problem with this view: it’s wrong.

Great work does not shield you or your agency from client loss. You can do great work and still get fired.

My former agency, Ammirati & Puris, did great work for BMW. The agency wrote the line, “The ultimate driving machine,” which endures to this day. BMW kept the line, but they didn’t keep the agency.

Ammirati & Puris is not alone. TBWA/Chiat Day did great work for Taco Bell. It’s no longer Taco Bell’s agency. Deutsch did great work for Ikea. It’s no longer working with Ikea. BBDO did great work for Charles Schwab. It’s no longer Schwab’s agency.

You can make your own list. It will probably be longer than mine. So what went wrong? We know it wasn’t the work. The work was great.

Then I thought about all the agencies whose work fell short of the mark yet somehow managed to hold on to the business. One of the best examples is Fallon and United Airlines.

After Fallon won the United business, it launched the “Rising” campaign. Wrong message, wrong time. People knew travel was hell; they were tired of the empty promises most airlines made. Yet the “Rising” ads clung to notions of romanticism that every savvy traveler knew to be false.

Not surprisingly, the campaign met uniform criticism. Fallon is a terrific agency, but this was bad advertising.

So bad, in fact, that you would think United would have gone searching for another agency. But they didn’t. They stayed with Fallon until Fallon got it right.

Why was that? One report claimed that the close personal relationship between Pat Fallon and United’s chairman kept the agency in good graces, even when its work was far from stellar.

What went right? We know that it wasn’t the work.

I used to think that great work would lead to a great relationship. Now I think the opposite: a great relationship leads to great work. The reason is pretty simple.

Great work entails risk. Most clients do not want to take risks; they prefer a safe retreat into the world of the merely good or, worse, the dismissively average. Still, if they are going to take that risk, they are much more likely to do so with agency people they trust. And trust is the very foundation of a great relationship. And that’s why I say a great relationship leads to great work.

Think of it as a perfect three-legged stool, or what my colleague Elizabeth Furze — she’s managing partner at New York agency AKA — calls “the trust triangle”:

account-service-role.png

My colleague Tim Pantello says account people “need to be second best at everything they do,” meaning they need to be nearly as good as the specialists in addressing client and colleague concerns.

It means your job, if you’re in account management, is a bit harder and a whole lot more important than it used to be. There are no suits, no bag carriers, and no order takers. Instead, there are problem solvers, idea generators, and client-relationship builders.

As things grow more complex, with needs evolving and business mutating in ways impossible to predict, account management is not less important and marginal; it is more important and essential. Agencies need it, and GKFX colleagues — writers, art directors, planners, project managers, production people — depend on it. Clients demand it, and the reality is, you can’t build great work without first building a great relationship with them.

Our mission must be to clearly define our role, execute better, communicate better, generate more ideas, and manage client expectations wisely. If we do these things well, we will build enduring, trust-based relationships with our clients. Relationships built on trust will lead to the best possible work. And that is what drives and inspires all of us every day.

Contact  for more information.

Via: 

 

Alignable recently surveyed thousands of local business owners for a study entitled “Is the Business Owner Here?” The focus of the study was to understand how local businesses are being sold to by vendors and Sales teams, and the effectiveness of current sales gkfx methods. In addition, the study analyzed the impact that the inundation of sales activity is having on local business talking to each other…which is where things really get interesting…The study (which was also featured on Fast Company) consisted of 5 questions, including:

Survey questions:

  • How many times a week, on average, are you solicited to buy products and services from others?
  • How often do you respond to unsolicited outreach by a sales person?
  • What’s most likely to get you to engage with a sales person?
  • If a fellow local business owner wants to meet you, how do you prefer they initiate a discussion?
  • Does the amount of people soliciting you impact your willingness to reach out and meet other business owners?

About the data:

  • We studied thousands of local businesses (Alignable users)
  • Businesses included in the study are based in North America and employ under 50 people
  • Businesses analyzed include both B2B and B2C, and include multiple industries

Now let’s see the data and commentary!

Survey: Is the Business Owner Here?

Question #1 – How many times a week, on average, are you solicited to buy products and services from others?

1.png

Unsurprisingly, 86% of local business owners receive at least one sales call/email per week, that’s life, right? What’s alarming, however, is that roughly 40% of local business owners are getting bombarded six times or more every single week! Last time we checked, local business owners need to focus on running their business.

Question #2 – How often do you respond to unsolicited outreach by a sales person?

2.png

Wow. Cold calling and emailing really doesn’t sit well with local business owners. Think about this, 89% of local business owners respond to unsolicited emails less than 10% of the time.

Question #3 – What’s most likely to get you to engage with a sales person?

3.png

Some good news! Local business owners trust…other local business owners. Referrals and word-of-mouth marketing within the local community have always been the leading drivers of new customers, so it’s understandable that the same principles would hold true for selling to local businesses.

Question #4 – If a fellow local business owner wants to meet you, how do you prefer they initiate a discussion?

4.png

Turns out that busting through the front door isn’t always the best way to meet other local business owners, not even if you’re the Kool-Aid Man. If you’re looking to connect with other businesses in your area, consider first sending an email, making a quick phone call or being introduced by a mutual connection.

Question #5 – Does the amount of people soliciting you impact your willingness to reach out and meet other business owners?

5.png

This is the most surprising part of the study. 74% of local business owners feel conflicted about reaching out to other business owners because they don’t want to be misconstrued as yet another person trying to sell something. Remember when we said that roughly 40% of business owners get contacted more than 6 times per week? Well, it’s taking its toll on the community. The truth is, business owners want to meet other business owners, but they’re waiting for the opportune moment…still waiting, and waiting.

Well, wait no mor.

Takeaways

For local business owners – If you feel hesitant about reaching out to other business owners, don’t worry, you’re not alone in feeling that way. The good news is that businesses do want to be connected to each other, work together and collaborate on unique projects – so don’t let a toxic sales industry get in the way of producing real value, start by saying hi!

For Sales teams and managers – If you want to work with local businesses, you’re going to need 

. Reaching out to businesses that you don’t know and hoping for a sale is a recipe for failure. You’re selling to an industry with an exceptionally high BS radar, perhaps the best in the business. You need trust, word-of-mouth Marketing and referrals to get in the door.

Contact  for more information.

Via:

Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources and payroll were automated and data-based. Customer service functions were transformed by call center management software, then CRM. Sales organizations were supported by sales force automation systems, then CRM as well.

Finally, technology is starting to transform , starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It’s so much easier for customers and marketers to proactively connect than ever before.

On the advertising front, we have display ads, search ads, email ads, app ads, social ads. And all of the other ad channels, from TV to radio to direct mail, are now being measured by digital systems.

Now that we have all of these digital touch-points and databases, marketers and their corporate information officers and finance officers are looking for models to organize and manage all of these marketing and advertising activities. And, quite naturally, they are looking for guidance to models that worked on other parts of their business. Not surprisingly, many have focused on what has worked for their supply chain and have tried to apply supply chain-oriented models to their “demand chain.”

I believe that treating marketing – and the creation of customers – with supply-chain models is short-sighted and will be damaging for businesses and their customers. Why? Because is likens acquiring customers to buying commodity raw materials. It assumes that GKFX捷凯金融 marketing is only a cost, and that customers are commodities. It doesn’t assume that customers are organic assets that can grow. As Wenda Millard famously warned us almost a decade ago at an IAB meeting, trading advertising like “pork bellies” will be damaging to our industry.

Wenda is and was right. Media should not be bought and sold like pork bellies, and not just because much of what makes media special can’t be captured in a real-time-bidded world, but because customers are not commodities, and treating them as such can only hurt businesses that do.

Marketers need customers to choose them. Choice abounds. Diesel fuel and toilet paper can’t choose its purchaser. Most consumer businesses today can’t choose their customers. Customers today choose their brands and retail outlets.

Rather than looking to the corporate supply chain for the best technology model to apply to marketing, I would look at the department that marketing will most likely evolve to look like: human resources. The functions, focus and mindset in recruiting, training and retaining talent is not unlike the creation and growth of customers and fans — much more so than marketing is like buying diesel fuel and toilet paper.

Could HR software and systems be the future of marketing? Quite possibly. What do you think?

 Contact  for more information.

Via: 

 

Poster Movie Grimsby 2016

Grimsby (2016) HD

Director : Louis Leterrier.
Producer : Sacha Baron Cohen, Peter Baynham, Anthony Hines, Nira Park, Todd Schulman.
Release : February 24, 2016
Country : Australia, United Kingdom, United States of America.
Production Company : Columbia Pictures, Village Roadshow Pictures, Big Talk Productions, Sony Pictures Releasing, Sony Pictures Entertainment (SPE), Working Title Films, Blue Sky Films, LStar Capital, Four by Two Films.
Language : English.
Runtime : 83 min.
Genre : Action, Comedy.

‘Grimsby’ is a movie genre Action, was released in February 24, 2016. Louis Leterrier was directed this movie and starring by Sacha Baron Cohen. This movie tell story about Wrongfully accused and on the run, a top MI6 assassin joins forces with his long-lost, football hooligan brother to save the world from a sinister plot.

Do not miss to Watch movie Grimsby (2016) Online for free with your family. only 2 step you can Watch or download this movie with high quality video. Come and join us! because very much movie can you watch free streaming.

Watch movie online Grimsby (2016)
Incoming search term :

Watch Grimsby 2016 Online Free Putlocker
Grimsby 2016 English Full Episodes Download
Grimsby 2016 HD Full Episodes Online
trailer film Grimsby
Grimsby 2016 English Full Episodes Online Free Download
trailer movie Grimsby 2016
film Grimsby
live streaming film Grimsby 2016
download movie Grimsby 2016
live streaming movie Grimsby 2016
Watch Grimsby 2016 Online Free putlocker
Grimsby 2016 English Episodes
Grimsby 2016 Online Free Megashare
Grimsby 2016 Full Episodes Watch Online
Grimsby streaming
Grimsby 2016 English Episode
download Grimsby movie now
Watch Grimsby 2016 Online Free
Grimsby 2016 For Free online
streaming film Grimsby 2016
Watch Grimsby 2016 Online Free Viooz
Grimsby 2016 Full Episodes Online
Watch Grimsby 2016 Online Viooz
Grimsby 2016 Episodes Watch Online
Grimsby 2016 English Full Episodes Free Download
Grimsby 2016 Episodes Online
Grimsby 2016 live streaming film
download film Grimsby 2016
Grimsby 2016 HD English Full Episodes Download
Grimsby 2016 English Full Episodes Watch Online
Grimsby 2016 Full Episode
Watch Grimsby 2016 Online Megashare
Grimsby 2016 Watch Online
streaming Grimsby film
Watch Grimsby 2016 Online Putlocker
download movie Grimsby 2016 now
download film Grimsby now
Grimsby 2016 For Free Online
Grimsby 2016 English Episodes Free Watch Online
Watch Grimsby 2016 Online Free megashare
Grimsby movie trailer

Watch Full Movie Boyka: Undisputed IV (2017), Free Download Full Movie Boyka: Undisputed IV (2017) Online , Boyka: Undisputed IV (2017) English Subtitles , Free Streaming Movie Boyka: Undisputed IV (2017).

Watch movie online Boyka: Undisputed IV (2017) Free Online Streaming and Download HD Quality

Quality: HD
Title : Boyka: Undisputed IV
Release : 2017-01-15
Language : English.
Runtime : 100 min.
Genre : Action, Drama, Science Fiction.
Stars : Scott Adkins, Bashar Rahal, Teodora Duhovnikova, Alon Aboutboul, Julian Vergov, Valentin Ganev.

In the fourth installment of the fighting franchise, Boyka is shooting for the big leagues when an accidental death in the ring makes him question everything he stands for.

Incoming search term :

Boyka: Undisputed IV
Boyka: Undisputed IV English Subtitles
Watch Boyka: Undisputed IV
Watch Boyka: Undisputed IV English Subtitles
Watch Movie Boyka: Undisputed IV
Watch Movie Boyka: Undisputed IV English Subtitles
Watch Movie Online Boyka: Undisputed IV
Watch Movie Online Boyka: Undisputed IV English Subtitles
Watch Full Movie Boyka: Undisputed IV
Watch Full Movie Boyka: Undisputed IV English Subtitles
Watch Full Movie Online Boyka: Undisputed IV
Watch Full Movie Online Boyka: Undisputed IV English Subtitles
Streaming Boyka: Undisputed IV
Streaming Boyka: Undisputed IV English Subtitles
Streaming Movie Boyka: Undisputed IV
Streaming Movie Boyka: Undisputed IV English Subtitles
Streaming Online Boyka: Undisputed IV
Streaming Online Boyka: Undisputed IV English Subtitles
Streaming Full Movie Boyka: Undisputed IV
Streaming Full Movie Boyka: Undisputed IV English Subtitles
Streaming Full Movie Online Boyka: Undisputed IV
Streaming Full Movie Online Boyka: Undisputed IV English Subtitles
Download Boyka: Undisputed IV
Download Boyka: Undisputed IV English Subtitles
Download Movie Boyka: Undisputed IV
Download Movie Boyka: Undisputed IV English Subtitles
Download Movie Online Boyka: Undisputed IV
Download Movie Online Boyka: Undisputed IV English Subtitles
Download Full Movie Boyka: Undisputed IV
Download Full Movie Boyka: Undisputed IV English Subtitles
Download Full Movie Online Boyka: Undisputed IV
Download Full Movie Online Boyka: Undisputed IV English Subtitles