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Perfect On Page SEO

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Does the format of your URL really impact where a site ranks on the search engine result pages?

While opinions vary, ultimately it’s most likely a combination of factors where the URL can play a part – although it remains difficult to determine how much.

Couple that with personalized search results and the real-time nature of search (as well as the Web) in general and it’s really difficult to know the right way to approach page naming and URL structure for the purpose of search marketing and search engine optimization.

For example a descriptive (keyword-rich) title tag, an informative URL structure and keywords in the actual page name, when combined, has been shown time and again to perform far better on average than by those site not following the best practices. That’s reason enough for SEOs to concentrate on their site-wide naming conventions – at least to some degree regarding .

This all leads us to the overwhelming question: what’s the best way to structure a URL? To find the answer it is imperative to determine how others are building their URLs.

Today’s search results are far different than in years past, and the best way to understand how search engines are using this variable is to head right on over to the search results and determine how others are engaging in the development of this possible variable.

A search for “grow tomatoes in a raised bed”, for example, shows a variety of methods employed by those sites that are returned. For example, three of the top ten organic listings used nearly the exact phrase in their page naming and another three had a portion of the search term Alpari (“raised bed”) within their URL structure. Nearly every site (nine out of ten with the sole exception being YouTube) included keywords somewhere in the complete URL – be it in the domain name itself, a folder or sub-folder, or a variation of the keyword phrase somewhere in the page name.

The quality of the content and the quantity of relevant links of course (and the manner in which other sites provide a citation) is still going to be a stronger signal for the search engines, but if you’re looking for an edge, it may very well start with the way in which URLs are structured and what’s included within them.

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Poster Movie Beauty and the Beast 2017

Beauty and the Beast (2017)

Director : Bill Condon.
Producer : David Hoberman, Todd Lieberman.
Release : March 16, 2017
Country : United Kingdom, United States of America.
Production Company : Walt Disney Pictures, Mandeville Films.
Language : English.
Runtime : 129 min.
Genre : Fantasy, Romance.

Movie ‘Beauty and the Beast’ was released in March 16, 2017 in genre Fantasy. Bill Condon was directed this movie and starring by Emma Watson. This movie tell story about A live-action adaptation of Disney’s version of the classic ‘Beauty and the Beast’ tale of a cursed prince and a beautiful young woman who helps him break the spell.

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A corporate  is chock full of compelling, relevant and searchable information about a company – from product descriptions to location pages to blog posts. Many times companies place an emphasis on their Google search results rankings but tend to overlook the importance of internal search capabilities within their own websites. The ability to internally search a company’s website offers a better overall user experience, key insights on content and feedback on optimal site organization.

How easily can visitors find information on your website? As a website grows larger with more resources, content and blog posts, it becomes harder for visitors to find the content most relevant to them. For example, a financial brokerage firm can post a large amount of content in the form of resource articles, eBooks, white papers and blog posts on different aspects of the financial industry. How can customers find the specific topic or resource article they are looking for without scrolling through an entire library of content? The answer is simple. Customers can effortlessly find content on your site using a customizable internal search tool.

Benefits of Internal Website Search

When a prospective customer is searching within your website, their intent is different than when they conduct an external Google search. Because they are spending time on your site they are further along their buyer’s journey and offer you clues into what specific product or service they are interested in. Internal website search offers both navigational and informational benefits:

  • Navigational: Internal website search allows the visitor to immediately go to a particular page they have in mind. It puts the potential customer where they want to be on your website as they look for a specific service, product or contact and support information. Prospective customers are also more apt to use an internal site search to help them find solutions to their business problems.
  • Informational: By analyzing how and what visitors are searching for via your internal search tool, you can determine what new content you can offer, update your keyword strategies for organic search or even alter your site structure to present the most searched on topics first. Further, if existing customers are looking for specific information that you don’t yet have available, you can create new site pages, blogs, eBooks and case studies that are targeted to them. Utilizing search analytics will also help pinpoint website navigational or site structure issues. By correcting these issues, customers can get to the content they need most, including key transactional pages like forms and contact pages.

Internal Search Leaders

We’re often asked to recommend the best internal search tools. Typically, we recommed either Google Custom Search or Swiftype.

Google Custom Search

The most common internal search tool is Google Custom Search. This is a search bar that can be added to a company’s website to help visitors find information without navigating through the entire website. It is based on Google’s core search technology and serves up the most relevant search query results within your website. The search bar can be customized to the design of the website. You can also configure a variety of other options like multilingual search or image search with the Google search bar. Searches through Google Custom Search are also trackable with Google Analytics.

 

Google Custom Search also lets you define how your results are presented. Most major website development platforms like WordPress or Hubspot have plug-ins and instructions on how to install internal search tools on their websites. Google also offers help to website developers through their custom search tutorial. There are step-by-step instructions to put the code onto the site and on how to enhance and track search results.

Swiftype

Swiftype is another internal search tool that lets you enhance a user’s internal search experience by allowing you to filter search results by content type, date, author, pricing, and even synonyms. Swiftype’s technology will auto complete queries to provide content suggestions. You can even customize search results based on real-time queries. Alpari If visitors are searching for a specific financial tip via internal search, a content suggestion can be moved higher in the search results. An example of this would be the ACM Gold blog. We redesigned the ACM Gold website on the Hubspot platform and included Swiftype so customers can easily find business facts and financial and trading information.

Internal Search Best Practices

Internal search functionality will add value to your website and make it easier for your customers to find information they want exactly when they need it. Here are some best practices to consider when adding internal search:

  • The search bar is usually found at the top of a website page or close to the the navigational bar or on a side bar for blogs.
  • The search bar should be noticeable and contain a call to action button. The buttons should use terms like “Go”, “Find” or “Search Now.”
  • The internal search tool should be set up to search the entire website including interior pages, blog posts, landing pages and forms. You never can be sure what type of information will encourage a prospect to call you or convert to a lead.
  • On the internal search results page, bold the search query keywords so the user can easily identify those keywords in the content of your website. Swiftype, for example, allows autocomplete in the search results to offer more suggestions for content within your website.

Enhance Your Website with an Internal Search Engine

Consider adding an internal search tool to your website during your website redesign. A website can house a huge amount of information and internal search tools make it easy for your prospects, leads and existing customers to find what they are looking for and result in higher conversion rates and more satisfied website visitors.

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Be small and smart. As a small business, you may not be able to match the access to staff, time and resources that big brands enjoy, but that doesn’t mean you can’t match the results.

 is a powerful tool for businesses of all sizes, and it can be especially useful for small brands looking to keep up with big players in their industries.

The right email marketing strategies can help you overcome budget and staff restraints, allowing you to better connect with consumers despite functioning on a smaller scale. With the tips below, you can level the playing field by maximizing the efficiency and effectiveness of your email marketing campaigns:

Get Personal.

Big brands often have access to large email lists, giving them a leg up when it comes to reaching potential customers. Your list may be smaller, but that doesn’t mean it can’t be just as impactful. Personalized emails deliver six times higher transaction rates than non-personalized emails, making them a must for small businesses looking to compete with the sending power of the big guys.

To be most effective, personalization should go beyond simply inserting a customer’s name at the top of the email. Instead, use data you’ve collected from your consumer interactions, whether that’s from their purchase habits, email click history or one-on-one communications, to send a campaign that speaks with the consumer about something they care about. Do not send the same thing to everyone. Try changing images and content as needed to tailor your message.

Take Hofstra Law School, for example. When talking to prospective students at law fairs, the school uses iPads and digitally collects data like name, campus, year in school, etc., then uses that information to segment their audience and personalize follow up emails. Sophomores receive messages letting them know when Hofstra will return to their campus, while seniors receive application information. The more targeted and relevant your emails are to your consumers, the more effective they’ll be at sparking engagement.

Automate it. 

Personalization is key, but without a large marketing team, it may seem daunting for one person. That’s where automation comes in. Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters (i.e. did they open the email? did they click the “shop now” alpari button?) and tailors future emails to each segment. Instead of manually monitoring click-thru rates and sending customized responses, the workflow does it for you. These automation workflows should feel like a logical conversation you’ve sketched on a whiteboard beforehand — giving you confidence when sending out personalized campaigns.

Keep in mind that email marketing automation doesn’t mean, “Set it and forget it.” You may not have to monitor it on a daily basis, but it’s important to continually check the progress of your campaigns to ensure your workflows are effective. Use workflows as a powerful foundation that you continually tweak so your audience gets relevant content and your business gets results.  

Measure It. 

Analyzing campaign success and determining ROI is incredibly important in email marketing. In small and big companies alike, the analysis of previous campaigns will help shape future strategies and tactics. However, the struggle for small businesses lies in finding the time to compare reports from a variety of tools to truly see the effectiveness of a campaign. To save time, find an email service provider that integrates with a variety of easy-to-use measurement tools.

My company, iContact, integrates your email campaign with Google Analytics, giving you a comprehensive view of the customer’s path from email to conversion. Instead of comparing opens and link clicks to the total number of site visits and drawing indirect conclusions, integrations show the conversions that are a direct result of your email campaign. You don’t need a full staff to analyze ROI if you let smarter tools tell the story for you. 

Look the part.

You can compete with anyone online. The digital revolution has allowed disruptor startups to compete with mainstream brands. Take Badass Beard Care, the organic beard and hair-care line that operates with just a 10-person staff but is currently stealing market share from well-known boutique brands. The truth is that businesses and nonprofit organizations of any size can send polished email messages to reel in the “big fish.” You can do this, too, and your secret weapons will always be professional-looking landing pages, responsive email templates and dynamic sign-up forms incorporated into your website.

Email marketing lets you learn from the big companies and move with the determined agility that defines small business.

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 is vocabulary that even children in elementary school might be able to explain nowadays. This is because Internet technology has taken over the world and this is one of the most lucrative businesses today. People are starting Web design companies all over the world, and even with all the competition, they are not lacking clients because there is always a new client who wants to launch a website. The quality of services that you will get when you hire a website design company is heavily dependent on the company that you choose to work with.

Selecting a Web design agency is not an easy task owing to the fact that there are so many to choose from. You will be totally spoilt for choice when it comes to picking one to work with. Secondly, some of these companies will charge you an arm and leg for the services that they provide. However, that should not worry you because this article will guide you on the steps that you should take when you are hiring a Web design service provider. There are some website designers who are great in designing certain types of websites but not some other types. This is where you should start.

STEP 1: WHAT KIND OF SITE DO YOU WANT?

There are people who want a fashion blog while others want to create online auction businesses. Websites vary in their design because of their nature. There is not a single day that a fashion blog will resemble a finance blog. Mixing up the design scheme is one of the best ways to make sure that your site fails. Your audience will be confused and have a hard time using your site even if all the buttons are right there. Users won’t be able to accomplish their goals if the website design is not fitting of its industry and the services offered.

STEP 2: GOALS OF YOUR SITE

What is it that you would like to achieve with your site or the Internet marketing activities that you engage in? Different types of sites have different targets to be achieved. Take, for instance, an e-commerce website. The focus of such a site is going to be conversion of sales, return on investment and growth and maintenance of a customer base. This is different from when you are launching a company and you have created a website for it. In such a case, the target will be to provide information concerning the services and/or products. Having a clear focus is very important.

STEP 3: BUDGET

This is the first thing that many people consider, and why not? With Web design services being ridiculously costly, it is important to create the budget that you will use for the project. One reason many small businesses end up spending more than they ought to spend on Web design is because of failing to budget.

It is not only about budgeting but rather the need for you to understand the difference between cost and value. You might spend a lot of money and get poor quality, which is just another way of saying that you will get no value for your money. The best way to make sure that you get value for your money is to consult with several companies concerning the value that they deliver and how that fits into the amount of money you are willing to spend (or can spend).

STEP 4: CHOOSE THE RIGHT COMPANY

You are probably wondering why this was not the first step. This is the fourth simply because it is made easier by the first three. When you know what you are looking for and you have a budget, then you should have a grand time selecting the right company to work with. Always go for a company with a proven track record. If it is a new company, you can ask to see samples of the work that they will do for you. Choosing the right company will make it possible for you to fulfill the first three steps.

STEP 5: KEEP COMMUNICATION OPEN

Hiring a Web design agency is not similar to placing an order for curtains to be made for your home. You need to keep the communication lines open at all times. The first thing to do is to ask as many questions before the project starts and then tell the designer what it is that you are looking for. Once this is IronFX done, the designer is supposed to get in touch with you every once in a while to notify you of the progress of the work you have given him. If there are modifications that they would like to make or alterations to the original plan that need to be carried out then it will be easier to do that when communication is open.

STEP 6: CONTENT VERSUS ART

This will come in somewhere in the first steps as well as while you are planning your website building project. A majority of sites fail to perform well simply because they do not have the content that many people are looking for. Take, for instance, someone who visits a site looking primarily for the contacts page but then it is lacking. They will definitely not be coming back to that site.

When you select a company that places value on art rather than content of your site’s design then you should know that you are working with the wrong people. It is hard to hide an ornament behind decoration. This is just like manicuring a hen’s nails, completely pointless.

STEP 7: MAINTENANCE

Once the site is up and running, you will need to maintain it at its best. Maintenance of your investment is important to ensure that you get that return you are looking for from it. A good web design agency is going to be of great help in this step assisting you with things like analytic reporting and even publishing of content.

MAY THE BEST COMPANY WIN

Hiring a website design agency is not such a simple job. There are several of them providing these services but the best will definitely be that one that helps you to meet your goals. There is something that you have in mind concerning your site, make sure that you get to achieve it and the site’s design is the one that will help that happen.

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In  the homepage was once a valued, integral website asset – the gateway to a company’s brand and a driver of customer engagement. It was so important, there used to be employees whose sole job was to manage a brand’s homepage.

Then came search and social.

For the past 10 years, the way content gets discovered has evolved dramatically. The rise of Google, and then social media, has created entirely new paths for website visitors to find content without ever navigating to a brand’s homepage.

In 2014, leaked data from The New York Times showed a plunge in its homepage visitorsinstigating the now commonly accepted belief that this digital real estate has lost its value.

Based on internal customer data, just five percent of website visitors enter through the homepage. The other 95 percent are “side-door traffic” visitors, who land on a company’s website via search or social media postings that direct users to a specific page. As a result, marketers are rightfully focusing IronFX their efforts on those channels, but should be wary of ignoring the homepage for their Web or mobile experiences. In many ways, the homepage is like the preferred customer experience found at hotel chains. While those customers make up a small percentage of the overall audience, it’s an extremely valuable segment.

Here are three reasons not to ignore the homepage:

1. HOMEPAGE VISITORS SPEND MORE TIME ON YOUR WEBSITE.

Entrance through the homepage is a sign of loyalty. Based on our data, while only five percent of visitors come through the homepage, they account for 50 percent of page views.

Visitors who enter from search and social only view an average of three and 1.8 pages respectively per session. On the other hand, visitors who enter from the homepage are more likely to view 10 to 30 pages per session. Longer engagement with a brand’s content leads to higher conversion rates, larger purchases and increased loyalty.

Brands are beginning to realize that the homepage offers an opportunity to improve engagement and convert occasional visitors to loyal users. The homepage can be easily personalized to provide visitors with content that will encourage more clickthroughs, based on their interests. First and third-party data can help develop visitors’ profiles and allow marketers to showcase targeted content.

For example, if a consumer is a devout hockey fan who is constantly following the NHL, the homepage of her favorite sports news website can serve her more hockey-related content. That one-to-one experience will keep her coming back for more, while also broadening the scope of content available to her.

2. HOMEPAGE VISITORS HAVE A WIDER LATITUDE OF INTERESTS WITHIN A PARTICULAR TOPIC.

Visitors who enter a brand’s website via social media or search are there for just one thing: that viral article their college friend shared on Facebook with a catchy title. Thirty seconds after perusing the article, the reader is gone.

When readers enter through the homepage, they may be looking for a number of articles pertaining to a particular topic. They have a wider scope of interests, which makes it easier for brands to showcase their content. While viral content shared on social media platforms is likely to be clicked because of compelling headlines, articles on the homepage are likely to be clicked because of their subject matter.

Publishers like ESPN are beginning to acknowledge the homepage as a largely untapped resource. Curated content featured on a homepage serves as an opportunity for businesses to provide readers with the most relevant articles, presented in a way that is tailored just for them.

Personalization should be elastic and adaptable, which is easier to deliver on the home page. For example, if a consumer is looking for a pair of running shoes, he may go directly to a specific brand’s website because he likes those shoes. While on the brand’s homepage, he sees relevant content from the blog, a video about new running shoes coming out in a month and a special promotion for returning visitors. Search can deliver a consumer to a brand’s site, but a compelling homepage can nurture an ongoing customer relationship.

3. HOMEPAGE TRAFFIC IS A GOOD INDICATOR OF YOUR MARKETING SUCCESSES.

Publishers are focused on three things when it comes to their websites: audience development, acquiring new users and existing user engagement.

Today, one of the most difficult challenges for publishers is getting one-time visitors, also known as “flybys,” to come back to the website for more after stumbling upon a viral article they found on Twitter. Whether or not side-door visitors end up on the homepage is a good indicator of how well search and social campaigns are performing.

Investing in the homepage is good business. It may not pull the traffic numbers brands are looking for, but its value can be measured in other, long-term benefits that search and social can’t produce. By personalizing a user’s homepage experience, brands can make an extraordinary impact on user engagement, driving longer sessions and developing loyalty among visitors.

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If you have a business, and you aren’t using videos to promote your business on social media, what are you waiting for?

You are missing out on a big thing, and if your competition is using video, you are going to lose business to them. Many people think that they have to spend a lot of money in order to have great social video content. While this may 铁汇 have been the case at one time, today, anyone can create awesome video content without having to spend much at all. Once you have your videos ready, it is time to share them on social media. Here are nine tips to get you started in .

1. BUILD MOMENTUM

The most important part of a social video campaign is the beginning. You need to build momentum right from the start, and keep people hooked. This takes time and energy, but it is worth it in the long run. Promote it to the hilt, and make sure that it gets shared over and over again.

2. USE SEO

The metadata and descriptions of your video content should include keywords that people are searching for. You want people to be able to find your videos easily, and this is one of the best ways to do it. Remember, even YouTube is a search engine. In fact, it is the second largest search engine, next to Google and benefits from being owned by Google to ensure sophisticated algorirthms.

3. USE EXPLAINER VIDEOS

People like to watch videos that help them to learn something. You can use Powtoon to create awesome explainer videos that are interesting and captivating. This tool is a cloud-based SaaS for creating animated videos. Biteable and RawShorts are other tools that can be leveraged to create explainer videos as well.

4. OFFER A MISSION STATEMENT

For each video platform you have, there is going to be a different audience. Therefore, it is important to make sure that each platform has its own mission statement. This is going to help to keep you focused, and it will help to make your video even more shareable and effective.

5. KEEP IT SHORT

People are busy, and often in a hurry. They don’t want to waste a lot of time watching long videos. They want you to get right to the point. Look at creating videos that range from 10 to 60 seconds in length. You would be surprised at how much you can pack into such a short video.

6. START OUT STRONG

If viewers aren’t hooked in the first 30 seconds of a video, they are probably going to move on to the next thing. You need to be able to hook your audience right away. The sooner you hook them, the easier it will be to reel them in and keep them.

7. ENGAGE YOUR CUSTOMERS

Even though your brand is what you want to promote, do it in a way that makes your customers think it is they who are being promoted. Make your customers the heroes in your stories. Your videos should invoke a feeling of familiarity, with viewers seeing themselves in the story. The more involved they feel, the more likely they will be to share on social.

8. TELL A GREAT STORY

People come to social media networks to be engaged.

Every story needs certain elements to make it compelling: a beginning, a middle, an end, a conflict of some sort, a good plot, and a hero. Take advantage of tried and true story structures, because this is what people are used to seeing and what they expect, especially on social networks.

9. MAKE SURE IT IS SHAREABLE

Before you create a video, ask yourself why people will share it. The best way to get the answer is to look at what your social media followers like. Check out the videos that they are sharing, and use these videos as inspiration for your own successful videos. Not only will your followers share your videos, you won’t be wasting time on videos they aren’t interested in.

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