Does Your Klout Score Deter­mine Your Value

What makes Adele a bet­ter singer than Rebecca Black? Is it her mag­i­cal vocals or her higher Klout score? And if Seth Godin (Klout score: 0) chooses not to inter­act on Twit­ter, does that mean he’s less influ­en­tial than Uncle Pete, whose Klout score is 35? These are some of the tricky ques­tions that are […]See all sto­ries on this topic »

Why Dante would have loved Pin­ter­est

Before the inven­tion of the Inter­net, many cre­ative types kept “com­mon­place books” that served essen­tially the same func­tion ?-More-?See all sto­ries on this topic »

British Air­ways hopes social app will drive sales

British Air­ways has launched a Face­book appli­ca­tion and com­ple­men­tary iPhone app in a bid to boost brand loy­alty. ?-More-?See all sto­ries on this topic »

A year ago, every­one thought that had to be doing social, no mat­ter what. Today, the focus is on what results social can drive.

Ben Elow­tiz, CEO of Wet­paint, as quoted by For­tune at CNNMoney?-More-?See all sto­ries on this topic »

Com­pa­nies turn Twit­ter into a customer-service tool

Best Buy, South­west Air­lines, Penske and other retail and ser­vice com­pa­nies are meet­ing their cus­tomers and prospec­tive custo?-More-?See all sto­ries on this topic »

Social net­works seek growth in emerg­ing mar­kets

The num­ber of peo­ple who use social net­works around the world is expected to rise to 1.4 bil­lion this year, almost 20% higher?-More-?See all sto­ries on this topic »

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