Why brand advocates matter more than “influencers”

Why brand advo­cates mat­ter more than “influ­encers“

Ded­i­cated brand advo­cates, not generic “influ­encers,” are the key to build­ing buzz, Edel­man exec­u­tive Michael Brito wrote in ?-More-?See all sto­ries on this topic »

Sandy remains social media’s most-shared sub­ject

Res­i­dents of storm-hit areas of the East Coast con­tin­ued to use social media to seek infor­ma­tion and let loved ones know thei?-More-?See all sto­ries on this topic »

Twit­ter user could face charges over Sandy rumors:

New York City offi­cials have been asked to con­sider crim­i­nal charges against a Twit­ter user named Shashank Tri­pathi who repor?-More-?The Social Media ROI Cook­book: Six Ingre­di­ents Top Brands Use
In this free report, indus­try expert, Altime­ter, explores the most effec­tive “ingre­di­ents” for mea­sur­ing the rev­enue impact of social media, pro­vid­ing inSee all sto­ries on this topic »

Trac­ing the viral path of “Gang­nam Style“

The spread of “Gang­nam Style,” a colos­sal global hit from South Korean rap­per Psy, was the result of a painstak­ingly planned ?-More-?See all sto­ries on this topic »

Will Browsers Kill SEO and Social Media

Inter­net Explorer. Fire­fox. Chrome. Opera. Let’s face it…browsers are a bit bor­ing at best and down­right dull at worst. Still, they tend to be a nec­es­sary part of surf­ing the Inter­net but aside from mak­ing sure your site is opti­mized to show up there is lit­tle more to think about…or is there? As it turns […]See all sto­ries on this topic »

3 Ways Pod­cast­ing Can Land You Cus­tomers

Have you thought about using the power of pod­cast­ing to gain cus­tomers? Pod­cast­ing is becom­ing a very pop­u­lar medium. It gives you access to an immense audi­ence already down­load­ing pod­casts from iTunes. Not only that, pod­cast­ing allows you to form a deeper rela­tion­ship with prospects because they can hear your voice. They can hear the […]See all sto­ries on this topic »

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