Tool could help e-commerce brands track Facebook-driven sales:

Face­book is offer­ing brands a tool designed to pro­vide online retail­ers more insight into who is view­ing their ads and what k?-More-?See all sto­ries on this topic »

More brands join Facebook’s gift­ing ser­vice

Face­book has added more brands, includ­ing Brook­stone, Dean & Deluca and Fab.com, to its gift­ing ser­vice, which lets users buy?-More-?See all sto­ries on this topic »

In the near term, I don’t expect Face­book to be sell­ing tele­vi­sions or appli­ances, but there are cer­tain cat­e­gories like flow­ers, choco­late and wine where they could add rev­enue.

Arvind Bha­tia of Sterne Agee & Leach, as quoted by Bloomberg Businessweek?-More-?See all sto­ries on this topic »

Food Net­work shares secrets for build­ing hol­i­day buzz

Thanks­giv­ing is a big deal for food-related brands and their cus­tomers, so Food Net­work launched a social media drive called ?-More-?Whitepaper: 6 Mod­els for Mea­sur­ing the ROI of Social Media Mar­ket­ing
The ever-elusive return on invest­ment has been the bane of many a social media manager’s exis­tence. Well, worry no more. Ignite Social Media proviSee all sto­ries on this topic »

Pros & Cons of Major Media Mar­ket­ing Meth­ods

As a social media man­age­ment firm we obvi­ously believe social media is supe­rior to most other avail­able forms of mar­ket­ing and adver­tis­ing but the very best course of action is a fully inte­grated approach able to max­i­mize the ben­e­fits of each while min­i­miz­ing risk. Today we are going to cover the pros and cons of […]See all sto­ries on this topic »

Pin­ter­est Busi­ness Accounts: This Week in Social Media

Wel­come to our weekly edi­tion of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our atten­tion. What’s New This Week? Pin­ter­est Rolls Out Busi­ness Accounts: Pin­ter­est now offers a set of free tools and resources for busi­nesses. There […]See all sto­ries on this topic »

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