Pin­ter­est Mar­ket­ing: What Mar­keters Need to Know to Suc­ceed

Are you won­der­ing if Pin­ter­est can help your busi­ness? Do you want to get more traf­fic from your Pin­ter­est account? To learn more about the power of Pin­ter­est for mar­keters, I inter­view Beth Hay­den for this episode of the Social Media Mar­ket­ing pod­cast. More About This Show The Social Media Mar­ket­ing pod­cast is a show […]See all sto­ries on this topic »

Brands turn social inti­macy into larger cam­paigns online

Mel­low Mush­room Pizza Bak­ers is tak­ing track­ing to the phys­i­cal level. ?-More-?5 Key Steps to Social Media Engage­ment
You have an active pres­ence on social chan­nels, but now what? Sharpen your social engage­ment skills with a new guide on how to amplify social inter­ac­tion. You’ll learn the 5 key steps to engage­ment, includ­ing how to plan, lis­ten,See all sto­ries on this topic »

For brands to be rel­e­vant to con­sumers, they have to develop a new way of inter­act­ing with con­sumers.

Anne McCreary of Carat, as quoted by The New York Times?-More-?See all sto­ries on this topic »

How dig­i­tal buz­zhelped Obama win re-election

The 2012 elec­tion showed the power of inte­grated cam­paigns, with polit­i­cal ads ampli­fied by online shar­ing, experts say.?-More-?See all sto­ries on this topic »

Gap post­cards aim to bring social con­nec­tions to life

The Gap is part­ner­ing with Sin­cerely, mak­ers of the Posta­gram appli­ca­tion, to let its cus­tomers send printed post­cards to the?-More-?See all sto­ries on this topic »

Goodreads helps book pub­lish­ers to build buzz

The Goodreads social net­work aims to be Face­book for avid read­ers — and a word-of-mouth-marketing engine for pub­lish­ers and ?-More-?See all sto­ries on this topic »

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