How to Use Social Media for Cus­tomer Research

Look­ing for a low-cost way to con­duct con­sumer research? Social media can pro­vide a free trea­sure trove of data about your cus­tomers. With the right social media tools, you can learn what ques­tions your cus­tomers have and which types of con­tent they’re shar­ing. This infor­ma­tion will help you answer their ques­tions, solve their prob­lems and [.See all sto­ries on this topic »

Meet the top play­ers in China’s social media sec­tor

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Grey Poupon cam­paign tests Face­book pro­files for good taste

Grey Poupon is cheek­ily mar­ket­ing snob appeal again, this time by offer­ing to check the gram­mar, spelling and taste of Facebo?-More-?See all sto­ries on this topic »

Meet some of history’s cra­zi­est rulers

Palace intrigue and cen­turies of inbreed­ing brought out the worst in crazy rulers such as Charles VI of France, who believed ?-More-?Sr. Busi­ness Leader, Global Dig­i­tal Mar­ket­ing Strat­egy and Capa­bil­i­ties
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FCC chair­man bel­lyflops with first Twit­ter chat

Fed­eral Com­mu­ni­ca­tions Com­mis­sion Chair­man Julius Gena­chowski attempted to demon­strate his social media savvy by stag­ing a Tw?-More-?See all sto­ries on this topic »

Zucker­berg: I got Facebook’s mobile strat­egy wrong

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